Simplicity

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Simplicity

  1. 1. Simplicity applied in the web
  2. 2. The tragedy of a pop-up
  3. 4. Dangers <ul><li>Accidental use </li></ul><ul><li>Lack of thought </li></ul>
  4. 12. Good URLs <ul><li>Understand </li></ul><ul><li>Remember </li></ul>
  5. 14. www.litrail.lt/wps/portal/!ut/p/c1/04_SB8K8xLLM9MSSzPy8xBz9CP0os3h3C2N_VzcPIwMDH3NHAyNTU69gPyd_Q-MQQ_1wkA6zeAMcwNFA388jPzdVvyA7rxwADztqiA!!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!!/ <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  6. 16. www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644608896&SR=ces_2009:products:computers:vaio_p:ss <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  7. 17. www.sonystyle.com /vaio/p <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  8. 19. www.yahoo.com /r/28 www.yahoo.com /r/3m <ul><li>Remember? </li></ul><ul><li>Understand </li></ul>
  9. 20. www.yahoo.com /games www.yahoo.com /music <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  10. 21. www.nytimes.com /pages/ realestate /index.html <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  11. 22. twitter.com /BarackObama <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  12. 23. www.artlebedev.com /mandership/147/ <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  13. 25. Simplicty ≠ primitivity
  14. 26. kaip.katinas.org /2009/02/05/barcamp-riga-2009/ <ul><li>Remember </li></ul><ul><li>Understand </li></ul>
  15. 28. kaip.katinas.org /2009/02/05/ kaip.katinas.org /2009/02/05/barcamp-riga-2009/ kaip.katinas.org /2009/02/ kaip.katinas.org /2009/ kaip.katinas.org /
  16. 29. URLs must be: <ul><li>Understandable </li></ul><ul><li>Rememberable </li></ul><ul><li>Usable </li></ul>
  17. 31. Simplicty ≠ primitivity
  18. 53. Registration forms
  19. 60. <ul><li>Luke Wroblewski </li></ul>
  20. 61. <ul><li>Luke Wroblewski </li></ul>
  21. 67. Pop-ups are dangerous URLs matter Errors matter Forms matter Simplicity sells
  22. 68. “Everything should be made as simple as possible, but not simpler.”

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