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Ching Yee Fu: Next 4 Billion

Ching Yee Fu: Next 4 Billion



Ching Yee Fu: Next 4 Billion

Ching Yee Fu: Next 4 Billion

#barcampkl 2009



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  • Social enterprise track

Ching Yee Fu: Next 4 Billion Ching Yee Fu: Next 4 Billion Presentation Transcript

  • The Next 4 Billion A Social and Entrepreneurial Challenge
  • Has capitalism benefitted most of the people on this planet?
    • 30,000 children dying every day from starvation
    • 40% of the world’s 6.5 billion people live in poverty (up 36% from 1981)
    • 16.7% live in extreme poverty
    The answer is NO.
  • The Bottom of the Pyramid Like the tip of an iceberg, the opportunity remains invisible to the corporate world C.K. Prahalad & Stuart Hart
  • The Next 4 Billion
    • The BOP market = $5 trillion global consumer market of 4 billion people
    • Asia is world’s largest BOP market: 2.86 billion people
    • Significant unmet needs across various sectors
      • Food
      • Healthcare
      • ICT
    • BOP penalty
    Hidden purchasing power
  • Social Issues, Economic Issues
    • Businesses increasingly operate amidst social challenges – armed conflict, cultural disputes, poverty, environmental issues
    • Corporate and social misalignments are costly
      • Diamond conflicts
      • Oil & Gas companies
    • Internal pressure to “make a difference”
      • Employees
      • Shareholders
    Social issues ARE economic issues
  • A Challenge to Entrepreneurs
    • Large market, mostly untapped
    • Multiple sectors
    • Right here in Asia (and Africa too)
    • Make a difference!
    • Businesses have the right combination of technology, resources and global reach
    Businesses today are the only entities that possess the necessary combination required to improve the lives of 4 billion people in the BOP – Stuart Hart
  • Business Model Examples
    • HealthStore Foundation, Kenya
    • Smart Communications, Philippines
    • Prodem FFP, Bolivia
    Many businesses already serve the BOP
  • HealthStore Foundation, Kenya
    • Biz Model: Micro franchising – HealthStore and CFW Shops
    • Providing income to nurses who operate CFW shops
    • Providing healthcare services to rural Kenya
    • Sustainable model
  • Smart Communications, Philippines
    • Biz Model: Targeted at the BOP
    • Telecom in a sachet
    • Sari-sari store owners, students, roving agents
    • Providing employment
    • Providing ICT services to BOP consumers
  • Prodem FFP, Bolivia
    • Biz model: Targeted at BOP consumers and small businesses
    • Innovative offerings – ATMs for the illiterate, low fees, broad reach into rural Bolivia
    • Financial services for rural Bolivia and the BOP
    • Trusted institution
  • Social Entrepreneurship May 9, 2009
    • It is true that economic and social objectives have long been seen as distinct and often competing. But this is a false dichotomy; it represents an increasingly obsolete perspective in a world of open, knowledge-based competition
    • – Michael E. Porter and Mark R. Kramer
    May 9 – First Social Entrepreneurship Event