Using Twitter For Business
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  • I wanted to talk about Twitter today because it’s my favorite social media platform. It annoys me when people make Facebook and Social Media synoymous like there’s nothing else out there.Initially my goal was to talk about using Twitter as a tool without actually tweeting anything to turn the non-believers in to believers. It really is the “Google of Conversation”. Instead here’s an overview of the useful things about Twitter that you can take and apply to your business. Engagement and conversation are the most important, not mention rewarding aspects of Twitter.I am in no way an expert so please please chime in with any advice or comments that you have. This would be most beneficial to have a sharing of best practices as I know there are several people here that are advanced Twitter users.Does everyone here have a Twitter account?Why did you sign up?
  • Business.twitter.com is a great resource to learn all things Twitter from Twitter.
  • Claim your business name before someone else does. Same goes for your personal. Note: your email address is the lock on your account. You can only have one Twitter account per email address. If you lose access to your email address and forget your password, kiss your twitter account goodbye. @SheratonNJWhen news breaks, it breaks on Twitter first. I saw the Gabrielle Giffords shooting, Osama Bin Laden’s death, the recent earthquake all unfurl on Twitter, it’s pretty amazingIn an emergency - snowpocalypse, blackouts, Hurricane Irene
  • Can be added to your sales materials for people that aren’t on TwitterSet up an account that only tweets out, deals, discounts & specials
  • Choose some keywords and do a search on Twitter for them.
  • Using Twitter to Build Relationships:Join the conversation. Think of it as networking just like you would do over the phone or face to face at an event.Hit the retweet button for interesting info in your field, this helps build credibility (social proof) and increases trust.

Transcript

  • 1. Making Twitter Useful For Business
    Twitter is a great tool for conversing, listening and monitoring .
    Claim your name and get in on the conversation today.
    A Presentation Given By:
  • 2. What Made You Sign Up For Twitter?
  • 3. business.twitter.com
  • 4. Why Everyone Should At Least Have a Twitter Account
    You should claim your brand real estate on the web
    News breaks first on twitter before anywhere else
    In an emergency/danger it’s the easiest way to stay current with the situation and read what’s going on
    The internet isn’t necessary to use it can receive & send messages via SMS (Text) with only cell phone service. Short code (phone # to send/receive in the US is 404-04
    Ability to create a news feed for what’s important to you be it sports, politics, weather, etc
  • 5. What Are You Going To Get?
    “What’s in it for me?”
    “What’s in it for me?” is not the attitude for Twitter or business, instead think in terms of what do you have to give, offer or share. This is social proof and is the new internet currency. People will remember you for what you know and what you share without charging them. Draw people into your circle by offering valuable information about the things they want to know.
  • 6. Setting Up Your Account
    Name – Real name 20 Char, displayed on profile. User Allowed 15 Characters for @(Handle) but less is better if you can do it without sacrificing brand recognition & that includes your own
    Location – be sure to add where you’re at. more apt to follow people in the local region.
    Add a short bio about you or your business. Give them a reason to be interested in you. Describe the benefits of your business & express your business personality. Allowed 160 characters to get it all in.
    Good Step By Step Instructions:
    http://socialmediadiyworkshop.com/2010/05/write-a-great-twitter-bio/
  • 7. Pictures & Profile Page
    Avatar or Picture Seen With All of Your Tweets
    • One more branding opportunity.
    • 8. Choose a picture of logo that represents your business
    • 9. I use a picture of me with the logo incorporated. I think people like to know who they’re “talking” to and is better for engagement. Since we’re @SheratonNJShore I wanted to tie our proximity to the beach. (Gratuitous Props & Big thanks to @JerseyShoreTog for taking my Social Media pics!)
    Avatar Size: Must be larger than 48K but less than 700k,
    a Square picture and 73 x 73 pixels formats the best.
    Background: A custom Twitter background is only visible when someone visits your
    Profile page. Having a professional looking background lends credibility but won’t be highly
    Visible so I wouldn’t sweat it too much. Using Photoshop find an image or put one together
    to upload. Create it with 2560px width x 1600px height
    Sidebar Left: Many accounts take advantage of the sidebar real estate, if you want to also,
    a good size to stick to is 235px (w) and 700px (h)
    http://www.makeuseof.com/tag/create-twitter-background-photoshop/
  • 10. How Twitter Works
    When you follow people on Twitter you see their tweets
    When people follow you, they see your tweets
    A Tweet containing @youruser is a Mention
    RT (ReTweet) someone and everyone following you sees it just like you tweeted it
    When a tweet starts with @anyname only you, @anyname, and anyone following both of you will see it.
    On occasion when the RTer wants everyone to see the mention, it will look like .@ because the character in front makes it visible to everyone
  • 11. Why Twitter Works For Small Biz
    Local angle — Social media’s greatest power is when it is used in a way that is targeted and local.  I could care less about a tweet from a mega-brand, but I would certainly be interested to get to know a local shop owner in a personal way.
    Here’s an example.  I don’t follow Starbucks on Twitter and probably never will. However, I do follow Brian Myers, the owner of JaVerde Coffee here in Knoxville. We became friends over Twitter.  Although his shop is 15 miles from my home, I go out of my way to support his small business entirely because of our personal Twitter connection. That’s how business works!
    My Local Angle Experience:
    While working at a hotel
    & being very new to Twitter I saw
    the same face floating by in my
    timeline. He owned a Limo company.
    Our guests were always requesting
    transportation recommendations from
    Newark airport. It was a no brainer.
    I sent him amessage using Twitter.
    Bill Atkins of Red Bank Limo & I have
    co-marketed and are friends for over 2 years now.
    http://www.businessesgrow.com/2011/09/22/three-reasons-social-media-marketing-favors-small-businesses/
  • 12. Why Twitter Works For Small Business
    • Higher customer loyalty/number of visits
    • 13. Higher rate of spending
    • 14. Frequent customer connection
    • 15. A channel for customer service
    • 16. Emotional connection to the brand
    • 17. Source for new product ideas and customer polling
    • 18. Great way to network & find affiliate businesses
    • 19. Brand Monitoring, Competition Monitoring
  •  Chris Brogan says, “Most people who see Twitter the first time either flat-out ‘get it,’ or they say, ‘why bother?’
    Here’s what people miss.
    They believe one should read every single update that rolls across your screen of choice. Don’t. Just let it roll past like a stream.”
    http://www.copyblogger.com/grow-business-twitter/
  • 20. Who To Follow
    Companies you admire, Experts in your field, competitors in your field, people from whom you think you can learn, affiliate business that are related to yours and can refer you
  • 21. Fast Follow
    Can I get updates from @Twitter without a Twitter account or associated Phone number?
    Absolutely! This is what Fast Follow is all about. It's a new way of receiving Twitter updates. Now you don't have to sign up or add your phone in order to receive updates!
    To get started, send:
    Follow [username] to 40404 and you will start receiving tweets from that user on your device. Or on a computer click on the phone icon.
    http://support.twitter.com/articles/218610-new-fast-follow
  • 22. Why Twitter is the Best Social Media Platform for Listening
    Real-time results. We've all heard examples of how breaking news spreads immediately on Twitter. Because of Twitter's real-time search engine, you can get a quick pulse of public opinion.
    Wide reach. Twitter is useful to many different types and sizes of businesses.
    Direct feedback. You hear what people are saying as they say it.
    IF you’re listening you can also respond. Just responding and being available for questions, issues or even kudos can make a world of difference.
    http://socialmediatoday.com/SMC/192464
  • 23. Keywords
    For any part of your business it is important to know what keywords or words related to your business drive people that are searching to your website and other business connections. Ask your webmaster for a list of keywords associated with your website
    Keywords are “Key” for a reason. Give yours some thought from a whole web perspective not just Twitter.
    Take those Keywords and think of Twitter as your “Conversation Search Engine”.
    Use search.twitter.com
  • 24.
  • 25. Hashtags #
    Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search. {business.twitter.com/basics/glossary}
    Use them to follow an event or trending topics
    Gives a reason to follow what you’re doing
    Also can be used to invoke #sarcasm
  • 26. How to Make Twitter Useful
    Take the accounts you follow and create a list
    Click Follow
    Click Here
    Click Add to List
  • 27. If you don’t have existing lists, click “Create a List” and add your new follow otherwise click on an existing one to add
  • 28. Followers can fit into more than one of your lists so add them to multiple ones if it applies.
  • 29. Creating Lists – They can be public or private. Others will not be able to see your private lists.
    Lists streamline the feed into focused areas based on whatever parameters you determine. I’ve
    made 2 private lists 1. for my competitive set and 2. for potential & actual customers.
  • 30. You Don’t Have to Follow Everyone that follows you….
    asdfjbakjfkajhfkahfkjaf
    asdfjbdsjhfkjadbcjdbcmnbcmzbcxmnzxbcmzbcmzmzbcmzbcmzbcakahfkjaf
    A low number of
    tweets, low Follow to
    follower count are
    Probably bad follows.
    Be sure to include your
    location and good info &
    links in your bio
    What do they offer you
    by following them?
    No bio, location,
    low # of tweets or followers
    are good signs this may
    be a “bot” or bad follow
    sdhfksdfkaksjd
  • 31. Use a Twitter Client App
    Much easier to manage in a client app some good ones are TweetDeck, Hoot Suite & I prefer Echofon in my iPhone. Try a few out and pick the one that works best for you.
    I use Tweetdeck on my home computer.
    At work I use HootSuite for my personal account and Tweet Deck for my work accounts to keep them in separate apps so I (hopefully) don’t tweet from the wrong account.
    That’s what works best for me but you will arrive at your own personal preferences and they will probably be different than mine.
  • 32. Set Your Lists Up As Column in TP Apps
  • 33. Search for Related Key Words
  • 34. Twitter Monitoring Tools
  • 35. Twitter Monitoring Apps to Check Out
    Monitter : a dashboard like set up where you pick the keywords
    and it sets up in columns much like Tweetdeck
    Twitter Analyzer:  See how many of your followers are currently online, who retweets your messages, what people are writing about you, Twitter following stats, your tweeting habits
    Tweeps: What do they tweet about? How much do they tweet? How social are they? Do they use hashtags? Share URLs? 
    Klout: I’d be remiss to not add this one. Many people want to knock it but to monitor
    Your effectiveness, reach and have an overall “grade” on what you’re doing.
    http://socialmediatoday.com/SMC/192464
  • 36. Twitter Monitoring Apps
    While researching Monitoring Apps I came across TweetPsych via Social Media Today & this came up for me, @byouchah. Zoiks! I fancied myself an optimist, Twitter sees me as otherwise. Do I need to watch my “voice”?
  • 37. Twitter Monitoring Apps for Smart Phones on the go!
    Echofon
    Tweetdeck
    Twitter
    Hoot Suite
    Which ones are your favorite?
  • 38. It’s Another Way to Get People To Your Other Social Sites… Examples Being
    Announce You Posted a Photo Album on Facebook
    Tweet out
    links to
    good reviews
    or ask for more
    Respond to
    Check-ins on
    Foursquare
    Ask others to
    Connect with
    you on Linked In
    Find a Great Site
    or Article you
    +1’d?
    Share it
    Promote Your Latest
    Blog Post
  • 39. Posting Pictures
    People love to comment on pictures so it’s a great way to increase engagement.
    Fun way to share info on your business be it your employees, something new you’ve added or a sunset. Pictures are fun!
  • 40. Picture Apps
    Twitpic
    Lockerz
    Yfrog
    Twitter: Share photos on Twitter by including a photo in your text message. It’s simple: just enter the text of your Tweet as you normally would, attach a photo to the message and send to Twitter with AT&T, Verizon Wireless and C Spire Wireless in the US
    Instagram: A fun app for iPhone users to add funky textures and tones to pictures. Create a business account & link to your Twitter account. Banana Republic does a fantastic job (IMHO)
  • 41.
  • 42. Who to Follow – Who’s Here:
    @avelient
    @mdfabs
    @locallylove
    @prtips
    @scortina
    @dcilea
    @screaminlunatic
    @redbanklimo
    @sheratonnjshore
    @byouchah