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Write like you talk—only better<br />
Write like you talk—only better<br />My Mary moment<br />
Drama<br />Satisfaction<br />Creativity<br />still get me up in the morning<br />
As a communicator<br />What gets you up in the morning?<br />
As a communicator<br />What keeps you up at night?<br />
Maybe it’s<br />Keeping up with technology<br />Job insecurity<br />How busy you are<br />
Write like you talk—only better<br />1. Think about the person you most want to connect with<br />
Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<...
Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<...
Write like you talk—only better<br />3steps to turn good talkers into great writers<br /> Plan<br /> Write like you talk<b...
Write like you talk—only better<br />Step 1Plan<br />Who?<br />
Write like you talk—only better<br />Speed connecting<br />Discuss with the person beside you<br />Who do you most want to...
Write like you talk—only better<br />Step 1 Plan<br />2. What?<br />Key message<br />
Write like you talk—only better<br />Step 1 Plan		<br />3. How?<br />
Write like you talk—only better<br />Step 2 Write like you talk<br />1. Think about what you enjoy in conversation<br />
My list<br />Get to the point<br />Use words I understand <br />Use colourful expressions <br />Consider my interests <br ...
Write like you talk—only better<br />Step 2 Write like you talk<br />2. Pretend you’re talking to the person you most <br ...
Write like you talk—only better<br />Go back to your first and favourite way to communicate<br />
Write like you talk—only better<br />Step 2 Write like you talk<br />3. Just write<br />No distraction<br />Ignore the gho...
OF TEACHERS, <br />PROFS & BOSSES<br />
Write like you talk—only better<br />Step 2 Write like you talk<br />3. Just write<br />No distraction<br />
Write like you talk—only better<br />Step 3  Improve<br />1. Tighten, <br />focus<br />
Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />
Write like you talk—only better<br />Step 3  Improve<br />2. Check, fix<br />Does it help your reader understand?<br />Do ...
Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />The biggest, baddest mistake<br />Confusing so...
Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to<br /> remember<br />How do you remember <br />...
Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to <br />remember<br />Why do phrases live on?<br />
Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to <br />remember<br />Why do songs get stuck <br...
Write like you talk—only better<br />Step 3 Improve<br />4. Be yourself<br />100% you, no filler <br />
Write like you talk—only better<br />Step 3 Improve<br />But what if you’re writing for someone <br />or representing<br /...
Write like you talk—only better<br />Speed connecting<br />With the person on your other side, talk about <br />Describe y...
Write like you talk—only better<br />1. Think about the person you most want to connect with<br />
Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<...
Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<...
Want more?<br />Read the book<br />a fillable PDF<br />http://www.stickycommunication.ca<br />
Write like you talk—only better<br />Want more?<br />Take the workshop<br />Or recommend it<br />http://www.stickycommunic...
Write like you talk—only better<br />Want more?<br />Practice with the worksheets<br />http://www.stickycommunication.ca<b...
Write like you talk—only better<br />Want more?<br />Coming soon in print from Amazon and for Kindle, <br />Kobo, iPad and...
What an exciting time <br />to be a communicator!<br />Don Tapscott<br />
High tech<br />High touch<br />
Welcome the new day<br />
http://www.stickycommunication.ca<br />
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2 Questions to Start the Conversation

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If you want to write to engage, you need to first figure out how the person you'd most like to connect with would answer these questions: What gets you up in the morning? What keeps you up at night?

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  • Then there’s the dark side…
  • Show of hands. What else?
  • I needed to understand so I could know which parts of my book to focus on. After all, you already know how to write. And talk.
  • Let’s hear some suggestions.
  • Then they have to check for typos, missing words and other those niggly details that can make them look bad or be misunderstood. Because language is evolving, I just focus on the big ones. Like its, and it’s.
  • Let’s hear some
  • Wu
  • Wu
  • Wu
  • What did you learn?
  • I needed to understand so I could know which parts of my book to focus on. After all, you already know how to write. And talk.
  • The people who provided their business cards will get a email with the coupon code so they pay only $10. I’ll be drawing for free ones at the end.
  • Participants get the book too.
  • No wonder we’re losing sleep.
  • But along with more high tech comes the need for more high touch. Which means writing like we talk—only better, so we can connect. And remembering what gets us up in the morning.
  • Transcript of "2 Questions to Start the Conversation"

    1. 1.
    2. 2. Write like you talk—only better<br />
    3. 3.
    4. 4. Write like you talk—only better<br />My Mary moment<br />
    5. 5. Drama<br />Satisfaction<br />Creativity<br />still get me up in the morning<br />
    6. 6. As a communicator<br />What gets you up in the morning?<br />
    7. 7. As a communicator<br />What keeps you up at night?<br />
    8. 8. Maybe it’s<br />Keeping up with technology<br />Job insecurity<br />How busy you are<br />
    9. 9.
    10. 10. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />
    11. 11. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />
    12. 12. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />3. Let your personality <br />shine<br />
    13. 13. Write like you talk—only better<br />3steps to turn good talkers into great writers<br /> Plan<br /> Write like you talk<br /> Improve<br />
    14. 14. Write like you talk—only better<br />Step 1Plan<br />Who?<br />
    15. 15. Write like you talk—only better<br />Speed connecting<br />Discuss with the person beside you<br />Who do you most want to connect with?<br />What gets him up in the morning?<br />What keeps her up at night?<br />
    16. 16.
    17. 17. Write like you talk—only better<br />Step 1 Plan<br />2. What?<br />Key message<br />
    18. 18. Write like you talk—only better<br />Step 1 Plan <br />3. How?<br />
    19. 19. Write like you talk—only better<br />Step 2 Write like you talk<br />1. Think about what you enjoy in conversation<br />
    20. 20. My list<br />Get to the point<br />Use words I understand <br />Use colourful expressions <br />Consider my interests <br />Ask for my opinion, answer or other feedback frequently<br />Make lots of references to me <br />Mention celebrities, politicians, historic figures and other people we all know <br />Tell stories that I can relate to<br />Are easy to follow <br />Respect my feelings, values and beliefs <br />Provide new or different information and perspectives <br />Express strong opinions<br />Have clear ideas <br />Paint vivid pictures <br />Reveal themselves <br />Rhythm and pacing <br />Dramatic <br />Controversial<br />Funny…<br />
    21. 21. Write like you talk—only better<br />Step 2 Write like you talk<br />2. Pretend you’re talking to the person you most <br />want to connect <br />with<br />
    22. 22. Write like you talk—only better<br />Go back to your first and favourite way to communicate<br />
    23. 23. Write like you talk—only better<br />Step 2 Write like you talk<br />3. Just write<br />No distraction<br />Ignore the ghosts<br />
    24. 24. OF TEACHERS, <br />PROFS & BOSSES<br />
    25. 25. Write like you talk—only better<br />Step 2 Write like you talk<br />3. Just write<br />No distraction<br />
    26. 26. Write like you talk—only better<br />Step 3 Improve<br />1. Tighten, <br />focus<br />
    27. 27. Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />
    28. 28. Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />Does it help your reader understand?<br />Do your important people care?<br />
    29. 29. Write like you talk—only better<br />Step 3 Improve<br />2. Check, fix<br />The biggest, baddest mistake<br />Confusing sound-alike words<br />
    30. 30. Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to<br /> remember<br />How do you remember <br />when you forgot your<br />grocery list?<br />
    31. 31. Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to <br />remember<br />Why do phrases live on?<br />
    32. 32. Write like you talk—only better<br />Step 3 Improve<br />3. Make it easy to <br />remember<br />Why do songs get stuck <br />in your head?<br />
    33. 33. Write like you talk—only better<br />Step 3 Improve<br />4. Be yourself<br />100% you, no filler <br />
    34. 34. Write like you talk—only better<br />Step 3 Improve<br />But what if you’re writing for someone <br />or representing<br />the organization?<br />
    35. 35. Write like you talk—only better<br />Speed connecting<br />With the person on your other side, talk about <br />Describe your organization’s personality <br />How would you convey that?<br />
    36. 36.
    37. 37. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />
    38. 38. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />
    39. 39. Write like you talk—only better<br />1. Think about the person you most want to connect with<br />2.Pretend you’re having<br />a conversation<br />3. Let your personality shine<br />
    40. 40. Want more?<br />Read the book<br />a fillable PDF<br />http://www.stickycommunication.ca<br />
    41. 41. Write like you talk—only better<br />Want more?<br />Take the workshop<br />Or recommend it<br />http://www.stickycommunication.ca<br />
    42. 42. Write like you talk—only better<br />Want more?<br />Practice with the worksheets<br />http://www.stickycommunication.ca<br />
    43. 43. Write like you talk—only better<br />Want more?<br />Coming soon in print from Amazon and for Kindle, <br />Kobo, iPad and other e-readers<br />Questions<br />http://www.stickycommunication.ca<br />
    44. 44. What an exciting time <br />to be a communicator!<br />Don Tapscott<br />
    45. 45.
    46. 46.
    47. 47. High tech<br />High touch<br />
    48. 48. Welcome the new day<br />
    49. 49.
    50. 50. http://www.stickycommunication.ca<br />
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