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2 Questions to Start the Conversation

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If you want to write to engage, you need to first figure out how the person you'd most like to connect with would answer these questions: What gets you up in the morning? What keeps you up at night?

If you want to write to engage, you need to first figure out how the person you'd most like to connect with would answer these questions: What gets you up in the morning? What keeps you up at night?

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  • Then there’s the dark side…
  • Show of hands. What else?
  • I needed to understand so I could know which parts of my book to focus on. After all, you already know how to write. And talk.
  • Let’s hear some suggestions.
  • Then they have to check for typos, missing words and other those niggly details that can make them look bad or be misunderstood. Because language is evolving, I just focus on the big ones. Like its, and it’s.
  • Let’s hear some
  • Wu
  • Wu
  • Wu
  • What did you learn?
  • I needed to understand so I could know which parts of my book to focus on. After all, you already know how to write. And talk.
  • The people who provided their business cards will get a email with the coupon code so they pay only $10. I’ll be drawing for free ones at the end.
  • Participants get the book too.
  • No wonder we’re losing sleep.
  • But along with more high tech comes the need for more high touch. Which means writing like we talk—only better, so we can connect. And remembering what gets us up in the morning.
  • Transcript

    • 1.
    • 2. Write like you talk—only better
    • 3.
    • 4. Write like you talk—only better
      My Mary moment
    • 5. Drama
      Satisfaction
      Creativity
      still get me up in the morning
    • 6. As a communicator
      What gets you up in the morning?
    • 7. As a communicator
      What keeps you up at night?
    • 8. Maybe it’s
      Keeping up with technology
      Job insecurity
      How busy you are
    • 9.
    • 10. Write like you talk—only better
      1. Think about the person you most want to connect with
    • 11. Write like you talk—only better
      1. Think about the person you most want to connect with
      2.Pretend you’re having
      a conversation
    • 12. Write like you talk—only better
      1. Think about the person you most want to connect with
      2.Pretend you’re having
      a conversation
      3. Let your personality
      shine
    • 13. Write like you talk—only better
      3steps to turn good talkers into great writers
      Plan
      Write like you talk
      Improve
    • 14. Write like you talk—only better
      Step 1Plan
      Who?
    • 15. Write like you talk—only better
      Speed connecting
      Discuss with the person beside you
      Who do you most want to connect with?
      What gets him up in the morning?
      What keeps her up at night?
    • 16.
    • 17. Write like you talk—only better
      Step 1 Plan
      2. What?
      Key message
    • 18. Write like you talk—only better
      Step 1 Plan
      3. How?
    • 19. Write like you talk—only better
      Step 2 Write like you talk
      1. Think about what you enjoy in conversation
    • 20. My list
      Get to the point
      Use words I understand
      Use colourful expressions
      Consider my interests
      Ask for my opinion, answer or other feedback frequently
      Make lots of references to me
      Mention celebrities, politicians, historic figures and other people we all know
      Tell stories that I can relate to
      Are easy to follow
      Respect my feelings, values and beliefs
      Provide new or different information and perspectives
      Express strong opinions
      Have clear ideas
      Paint vivid pictures
      Reveal themselves
      Rhythm and pacing
      Dramatic
      Controversial
      Funny…
    • 21. Write like you talk—only better
      Step 2 Write like you talk
      2. Pretend you’re talking to the person you most
      want to connect
      with
    • 22. Write like you talk—only better
      Go back to your first and favourite way to communicate
    • 23. Write like you talk—only better
      Step 2 Write like you talk
      3. Just write
      No distraction
      Ignore the ghosts
    • 24. OF TEACHERS,
      PROFS & BOSSES
    • 25. Write like you talk—only better
      Step 2 Write like you talk
      3. Just write
      No distraction
    • 26. Write like you talk—only better
      Step 3 Improve
      1. Tighten,
      focus
    • 27. Write like you talk—only better
      Step 3 Improve
      2. Check, fix
    • 28. Write like you talk—only better
      Step 3 Improve
      2. Check, fix
      Does it help your reader understand?
      Do your important people care?
    • 29. Write like you talk—only better
      Step 3 Improve
      2. Check, fix
      The biggest, baddest mistake
      Confusing sound-alike words
    • 30. Write like you talk—only better
      Step 3 Improve
      3. Make it easy to
      remember
      How do you remember
      when you forgot your
      grocery list?
    • 31. Write like you talk—only better
      Step 3 Improve
      3. Make it easy to
      remember
      Why do phrases live on?
    • 32. Write like you talk—only better
      Step 3 Improve
      3. Make it easy to
      remember
      Why do songs get stuck
      in your head?
    • 33. Write like you talk—only better
      Step 3 Improve
      4. Be yourself
      100% you, no filler
    • 34. Write like you talk—only better
      Step 3 Improve
      But what if you’re writing for someone
      or representing
      the organization?
    • 35. Write like you talk—only better
      Speed connecting
      With the person on your other side, talk about
      Describe your organization’s personality
      How would you convey that?
    • 36.
    • 37. Write like you talk—only better
      1. Think about the person you most want to connect with
    • 38. Write like you talk—only better
      1. Think about the person you most want to connect with
      2.Pretend you’re having
      a conversation
    • 39. Write like you talk—only better
      1. Think about the person you most want to connect with
      2.Pretend you’re having
      a conversation
      3. Let your personality shine
    • 40. Want more?
      Read the book
      a fillable PDF
      http://www.stickycommunication.ca
    • 41. Write like you talk—only better
      Want more?
      Take the workshop
      Or recommend it
      http://www.stickycommunication.ca
    • 42. Write like you talk—only better
      Want more?
      Practice with the worksheets
      http://www.stickycommunication.ca
    • 43. Write like you talk—only better
      Want more?
      Coming soon in print from Amazon and for Kindle,
      Kobo, iPad and other e-readers
      Questions
      http://www.stickycommunication.ca
    • 44. What an exciting time
      to be a communicator!
      Don Tapscott
    • 45.
    • 46.
    • 47. High tech
      High touch
    • 48. Welcome the new day
    • 49.
    • 50. http://www.stickycommunication.ca

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