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Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
Mastering the Art of Social Selling
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Mastering the Art of Social Selling

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Aularale 2014 Atlanta Conference. Worked with Aularale consultants to help them understand the fundamentals behind social selling success.

Aularale 2014 Atlanta Conference. Worked with Aularale consultants to help them understand the fundamentals behind social selling success.

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  • Image.
    Brand awareness.
    Referral building.
    Increased influence.
    Word-of-mouth advertising.
    Extended prospecting reach.
    Increased customer loyalty and trust.
  • Social selling is here to stay
    Plan, learn, execute
    Blend offline with online networking
    Always be connecting
    Demonstrate value and relevance
  • Transcript

    • 1. Mastering the Art of Social Selling Barb Giamanco, CEO and Social Business Advisor Social Centered Selling @barbaragiamanco @salessmarts #socialselling
    • 2. Business themes you’ve discussed… Service Image Marketing Prospecting Referrals Motivation
    • 3. Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot). 53% of consumers use Twitter to recommend companies or products, 48% bought that product or service (SproutSocial). 81% of US consumers indicated that friends' social media posts directly influenced their purchase decision (Forbes). Moms are 45% more likely than other women to say they made a purchase from a recommendation on social (MarketingProfs). 44% of social media savvy women said their trusted/favorite blogger influences their purchasing decision (Business2Community). 70% of active online adult social networkers shop online, 12% more likely than the average adult internet user (Nielsen).
    • 4. Marketing and Sales are not the same thing!
    • 5. A Recipe for Social Sales Success

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