Aslrra May32011


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Presentation to the rail association earlier this year.

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  • 01/07/11 Talent Builders, Inc.
  • Average age of industry is 47   Facebook, Twitter, Flickr, YouTube, LinkedIn, etc.— is crucial in reaching young recruits. Although some freight roads are getting on board with social media, others — rail transit authorities, in particular — are behind the times in that regard, Gale believes. "Young professionals are definitely using social media to look for jobs," says Gale, who runs a LinkedIn group called "FastLane Hires Transportation & Infrastructure HR Network."
  • Focus helps professionals make better decisions by making the world's business and technology expertise available to everyone. There are thousands of Experts on Focus who answer questions, publish research, and speak at events in a variety of different markets. Members can personalize the information they receive on Focus by following specific topics and Experts. Focus is free and easy to use, particularly when compared to the traditional models of creating and consuming business expertise.
  • Build a network helping others Real time short messaging service Messages are 140 characters Use to share information Search for trends and opportunities 01/07/11 Talent Builders, Inc.
  • 55% female according to Nielsen 69.6 million users accessed applications Social networking applications reached 14.5M News applications reached 9.3M Sports information apps reached 7.7M Bank accounts apps doubled to 5M Access of online retail sites increased 47%, Overall, 69.6 million mobile users accessed applications on their phones in April 2010, up 28% from the same period a year earlier. Mobile use of social networking applications reached 14.5 million users in April, up 240%, followed by news apps, with 9.3 million users, up 124% and sports information apps, with 7.7 million users, up 113%. Bank accounts apps also more than doubled their audience, growing to 5.0 million users in April.
  • @2010 Talent Builders, Inc. 01/07/11 Talent Builders, Inc.
  • @2010 Talent Builders, Inc.
  • Aslrra May32011

    1. 1. The New Handshake Social Media for Business Barbara Giamanco, Talent Builders Inc. American Short Line and Regional Railroad Association 2011
    2. 2. About Barb © Talent Builders, Inc.
    3. 3. Social Media Basics Industry Opportunities Success Strategy Leverage Technology 1 © Talent Builders, Inc. 2 3 4
    4. 4. <ul><li>Social Media Basics </li></ul>© Talent Builders, Inc.
    5. 5. More Than Just Technology Social Media is a fundamental shift in the way that people communicate. Before you walk into that sales meeting, you’ve not doubt been Googled. What will your buyer find? © Talent Builders, Inc.
    6. 6. Social Gains Momentum <ul><li>U.S. social networking usage increased 277%. </li></ul><ul><li>Average U.S. worker spends five hours monthly social networking from the office. </li></ul><ul><li>32% of all U.S. mobile web users visited a social site. </li></ul><ul><li>66% of marketers use social media – only 20% in 2007. </li></ul><ul><li>The top social networking websites used by marketers are Facebook (74%), YouTube (65%), Twitter (63%) and LinkedIn (60%) </li></ul>Nielsen, December 2009 Association of National Advertisers, August 2009] © Talent Builders, Inc.
    7. 7. Social Media Benefits © Talent Builders, Inc.
    8. 8. <ul><li>Opportunities </li></ul>© Talent Builders, Inc.
    9. 9. <ul><li>Education </li></ul><ul><li>Talent recruitment </li></ul><ul><li>Knowledge transfer </li></ul>© Talent Builders, Inc.
    10. 10. Create Experience © Talent Builders, Inc.
    11. 11. Recruit Talent © Talent Builders, Inc.
    12. 12. Capture Knowledge © Talent Builders, Inc.
    13. 13. <ul><li>Success Strategy </li></ul>© Talent Builders, Inc.
    14. 14. Define Who You Target © Talent Builders, Inc.
    15. 15. Identify Purpose and Plan © Talent Builders, Inc.
    16. 16. © Talent Builders, Inc.
    17. 17. <ul><li>Leverage Technology </li></ul>© Talent Builders, Inc.
    18. 18. © Talent Builders, Inc.
    19. 19. LinkedIn for Recruitment © Talent Builders, Inc.
    20. 20. Integrate a Company Page © Talent Builders, Inc.
    21. 21. LinkedIn for Sales © Talent Builders, Inc.
    22. 22. Create Visibility © Talent Builders, Inc.
    23. 23. Create Credibility © Talent Builders, Inc.
    24. 24. Email & Webinars © Talent Builders, Inc.
    25. 25. Engage with Video © Talent Builders, Inc.
    26. 26. Create a Fan Base © Talent Builders, Inc.
    27. 27. Tie Campaigns to What’s Hot © Talent Builders, Inc.
    28. 28. To Tweet or Not © Talent Builders, Inc.
    29. 29. Go Mobile © Talent Builders, Inc.
    30. 30. Apps are Hot! Share history – describe the future © Talent Builders, Inc.
    31. 31. Geo Location Check in and win! © Talent Builders, Inc.
    32. 32. QR Codes Go Anywhere Your QR code here © Talent Builders, Inc.
    33. 33. <ul><li>Social media has relevance for your industry </li></ul><ul><li>Use technology to bring buyers to you </li></ul><ul><li>Sell benefits of the industry – make it cool! </li></ul><ul><li>Create your plan , measure and track </li></ul><ul><li>Not a campaign but an ongoing strategy </li></ul>Putting It All Together © Talent Builders, Inc.
    34. 34. Connect With Barb <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>Twitter: @barbaragiamanco </li></ul></ul></ul><ul><ul><ul><li>LinkedIn: Barbara Giamanco </li></ul></ul></ul><ul><ul><ul><li>Facebook: Barbara Giamanco </li></ul></ul></ul>3522 Ashford Dunwoody Rd NE #413 Atlanta, GA 30319 404-647-4925 © Talent Builders, Inc.
    35. 35. Talent Builders Services © Talent Builders, Inc. Consulting Speaking Programs Coaching Sales Performance Social Readiness Assessment Social Management Services Keynote speaking for your next corporate sales meeting, conference or executive retreat. Social Media Mastery with LinkedIn, Twitter, Blogging, Facebook and more Get Clients Now™ Group & Individual Through these coaching options you learn what you need to know for social media success
    36. 36. Thank You!