11 Ways to WOW Now!


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Every interaction with a prospect or customer should wow. What does it feel like to interact with marketing? Do their emails work for you? What about the sales folks? It's everyone's job to WOW. Do they?

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11 Ways to WOW Now!

  1. 1. 11 Ways to WOW Now! If You Don’t…Somebody Else Will
  2. 2. Think Like Your Prospect
  3. 3. What do you know about them? What do they care about? What challenges do they face? Bottom line: It isn’t about you!
  4. 4. Tailor Your Message
  5. 5. Broadcasts are boring and uncreative. Make the message relevant. If you are emailing a small business make the message about small business. Get the basics right…name, grammar. Don’t pitch.
  6. 6. Respond…Quickly & Without Blame
  7. 7. Don’t pretend to offer service options if you don’t support them. Having a Twitter account is not the same as being responsive to questions or complaints. Respond and solve the issue quickly. Don’t direct them elsewhere – handle it.
  8. 8. Give More Than Expected
  9. 9. This should be self-explanatory!
  10. 10. Care
  11. 11. What you sell has implications for your prospects and customers businesses. You might also seriously impact their career. Think about that!
  12. 12. Make it Easy
  13. 13. Your people and processes should make doing business with your company easy. Do they?
  14. 14. Provide all the Details
  15. 15. Don’t make prospects or customers do the work. Be proactive in providing important details. Don’t assume they know.
  16. 16. Go The Extra Mile
  17. 17. Enough said?
  18. 18. Anticipate Needs
  19. 19. Don’t wait for someone to complain before you fix a problem. If you see a gap, don’t wait for someone to ask you to fill it. Just do it!
  20. 20. Use Your Brain
  21. 21. Pretend you are the customer. Put yourself through what it feels like to talk to marketing, sales or service. How does it feel to read your email? If it feels impersonal and stupid to you, it does to prospects and customers too.
  22. 22. Remember Who Pays You
  23. 23. Guess what… Your employer cuts the check. Customers pay you! Any questions?
  24. 24. Will You Stand Out or Strike Out?
  25. 25. There are NO magic bullets to success. Standing out is hard work! Striking out is easy. Happens daily. Will you take the road less traveled or not?
  26. 26. Barb is the co-author of The New Handshake: Sales Meets Social Media. She is the author of the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy published in July 2012, and her first of its kind research report: Social Media and Sales Quota prove the measurable return-on-investment when using social media to sell. Barb is a sought after Social Selling Strategist, Speaker and Facilitator who works with Sales, Marketing and Service teams to achieve sales results. Experience counts! Barb has a proven, 30-year track record in generating sales and capped a corporate career at Microsoft, where she led sales teams and coached executives. Throughout her sales career, Barb has sold $1B in products and services. Social Centered Selling LLC 3522 Ashford Dunwoody Rd NE #413 Atlanta, GA 30319 Phone: (404) 647-4925 www.barbara.giamanco.com www.linkedin.com/in/barbaragiamanco www.twitter.com/barbaragiamanco