Every interaction with a prospect or customer should wow. What does it feel like to interact with marketing? Do their emails work for you? What about the sales folks? It's everyone's job to WOW. Do they?
Don’t pretend to offer service options if you
don’t support them.
Having a Twitter account is not the same as
being responsive to questions or complaints.
Respond and solve the issue quickly.
Don’t direct them elsewhere – handle it.
Pretend you are the customer.
Put yourself through what it feels like to
talk to marketing, sales or service.
How does it feel to read your email? If it
feels impersonal and stupid to you, it does
to prospects and customers too.
There are NO magic bullets to success.
Standing out is hard work!
Striking out is easy. Happens daily.
Will you take the road less traveled or not?
Barb is the co-author of The New Handshake: Sales Meets Social Media. She is
the author of the Harvard Business Review article Tweet Me, Friend Me, Make
Me Buy published in July 2012, and her first of its kind research report: Social
Media and Sales Quota prove the measurable return-on-investment when using
social media to sell.
Barb is a sought after Social Selling Strategist, Speaker and Facilitator who works
with Sales, Marketing and Service teams to achieve sales results.
Experience counts! Barb has a proven, 30-year track record in generating sales
and capped a corporate career at Microsoft, where she led sales teams and
coached executives. Throughout her sales career, Barb has sold $1B in products
Social Centered Selling LLC
3522 Ashford Dunwoody Rd NE #413
Atlanta, GA 30319
Phone: (404) 647-4925