5/8/12   © EXP 2012   1
Barb Cagley                     Graphic Design Degree                 1987 | Worked for CompuServe                1996 | S...
Facts and Figures   By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011)   Mobile is predic...
Facts and Figures           65% of mobile users use their device to find a business to make an                            ...
Smartphone Penetration5/8/12           © EXP 2012       5
What are Mobile Options                    Web App vs Native Apps vs Social Apps         Web App or Mobile Website        ...
Web Apps5/8/12     © EXP 2012   7
Web Apps5/8/12     © EXP 2012   8
Web Apps5/8/12     © EXP 2012   9
Web Apps5/8/12     © EXP 2012   10
What are Mobile Options                    Web App vs Native Apps vs Social Apps         Native App or Smartphone Apps    ...
Native Apps5/8/12      © EXP 2012   12
Native Apps5/8/12      © EXP 2012   13
Native Apps5/8/12      © EXP 2012   14
What are Mobile Options                   Web App vs Native Apps vs Social Apps         Social Apps         • Third party ...
Who is Your Audience         Who is the Target Audience?         •Determine what devices are popular         • What inform...
Where is Your Audience         Be Aware of How and Where         Smartphones are Used         • Online research         • ...
Shopping Activities5/8/12          © EXP 2012     18
Types of Apps         ADDED VALUE         Auto Insurance – Smartphone Accident Report App         • Geo locator to map loc...
Examples         TOOL         Consultant – Smartphone Tracking App         • Reminder for assigned tasks with push notific...
Making the Mobile App Decision         Consumers Demand Added Value or Fix a Problem         1. Determine what your custom...
Making the Mobile Campaign Decision         Engage Proactively with Customers Through Mobile         1. Offer value (coupo...
Barb Cagley                   EXP         bcagley@experienceapp.com          www.experienceapp.com         facebook.com/ex...
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Small Business Mobile Marketing

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This presentation is a general introduction of mobile marketing options for small business.

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Small Business Mobile Marketing

  1. 1. 5/8/12 © EXP 2012 1
  2. 2. Barb Cagley Graphic Design Degree 1987 | Worked for CompuServe 1996 | Started a Web Design Firm 2010 | Launched First Mobile App 2011 | New Mobile Firm | EXP |experienceapp.com Launched 8 Apps |iOS| Android | Blackberry5/8/12 © EXP 2012 2
  3. 3. Facts and Figures By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011) Mobile is predicted to be bigger than internet in 5 years (Source: Morgan Stanley, 2010) 50.4% of US cellphones are smartphones(Source: Nielsen, 2012) Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone (Source: eMarketer, 2012) 55% of consumers express an interest in mobile coupons but only 10% have actually received one from a merchant (Source: Mercator Advisory Group, 20125/8/12 © EXP 2012 3
  4. 4. Facts and Figures 65% of mobile users use their device to find a business to make an in-store purchase (Source: Google, 2011) 82% consumers see themselves making a mobile payment within 2012 (Source: Mobio Identity Systems Inc. Report, 2011) 73% of companies are planning an investment in mobile in 2011, half planning to move into mobile commerce (Source: Econsultancy’s Customer Engagement Report) Approximately a third of consumers prefer an app to the mobile browser for their mobile retail experience. (Adobe Systems Survey conducted by Keynote Systems, 2010)5/8/12 © EXP 2012 4
  5. 5. Smartphone Penetration5/8/12 © EXP 2012 5
  6. 6. What are Mobile Options Web App vs Native Apps vs Social Apps Web App or Mobile Website • Built specifically to work and read easily on a smartphone • It is viewed using a browser and needs internet to view • Can be a segment of the full version of your website and auto displays when detecting a mobile device • Displays on all devices • Easy updates, less costly, cannot use all the devices functions5/8/12 © EXP 2012 6
  7. 7. Web Apps5/8/12 © EXP 2012 7
  8. 8. Web Apps5/8/12 © EXP 2012 8
  9. 9. Web Apps5/8/12 © EXP 2012 9
  10. 10. Web Apps5/8/12 © EXP 2012 10
  11. 11. What are Mobile Options Web App vs Native Apps vs Social Apps Native App or Smartphone Apps • Built specifically for device type; iPhone, Droid, Blackberry… • Richer experience using the device functions • May work without internet connection • Ubiquitous, direct connection to customer • Can be expensive5/8/12 © EXP 2012 11
  12. 12. Native Apps5/8/12 © EXP 2012 12
  13. 13. Native Apps5/8/12 © EXP 2012 13
  14. 14. Native Apps5/8/12 © EXP 2012 14
  15. 15. What are Mobile Options Web App vs Native Apps vs Social Apps Social Apps • Third party app or advertising • Lack or limited control • Social advantage • Examples: Yelp - location and review directory FourSquare - location based geo game Industry specific apps such as OpenTable5/8/12 © EXP 2012 15
  16. 16. Who is Your Audience Who is the Target Audience? •Determine what devices are popular • What information is desired on-the-go • Where information will be accessed What is Your Goal? • Improve customer service • Productivity improvement • Sales support • Marketing platform expansion Source: The Pew Research Center’s Internet & American Life Project, April 26, - May 22,5/8/12 © EXP 2012 2011 Spring Tracking Survey 16
  17. 17. Where is Your Audience Be Aware of How and Where Smartphones are Used • Online research • Service • Socializing • Commerce • Photos • Mapping • Calling • Notifications • Scheduling Source: “Mobile Apps Put the Web in Their Rear- View Mirror,” Flurry, June 20, 205/8/12 © EXP 2012 17
  18. 18. Shopping Activities5/8/12 © EXP 2012 18
  19. 19. Types of Apps ADDED VALUE Auto Insurance – Smartphone Accident Report App • Geo locator to map location • Photo to record incident • Phone directory to call police • Form to enter information about the other vehicle • A record of the insurance agent’s name, phone, policy number… PRODUCTIVITY Home Inspector – Smartphone Inspection Reports App • Phone to record with text descriptions, pull down selection for rankings… • Connect to database to upload and manage billing and business side5/8/12 © EXP 2012 19
  20. 20. Examples TOOL Consultant – Smartphone Tracking App • Reminder for assigned tasks with push notification • Contact information • Custom tools based on the industry PRODUCT Security Company – Smartphone Password Recorder App • Login for security • Ability to search for keywords • Enter new passwords • Link to appropriate websites5/8/12 © EXP 2012 20
  21. 21. Making the Mobile App Decision Consumers Demand Added Value or Fix a Problem 1. Determine what your customer wants – they are in control 2. What location will the customer will be interacting 3. What is the best format Web or Native app 1. Budget 2. Functions 3. Revenue generating5/8/12 © EXP 2012 21
  22. 22. Making the Mobile Campaign Decision Engage Proactively with Customers Through Mobile 1. Offer value (coupon) to build a relevant SMS contact list 2. Participate with existing industry or social apps 3. Combine on-line and off-line marketing activities 1. QR Codes 2. Email Campaigns 3. Landing Pages 4. Print Ads 5. Cable Television advertising 6. Facebook Advertising 7. Google Adwords5/8/12 © EXP 2012 22
  23. 23. Barb Cagley EXP bcagley@experienceapp.com www.experienceapp.com facebook.com/experienceapp @barbcagley Linkedin.com/barbcagley Mobile App Roadmap Report www.mobileapproadmap.com5/8/12 © EXP 2012 23
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