See the brief presentation for Blogworld - "One You Stop Learning, You Start Dying" panel - the real magic was the discussion which was recorded and will be available at the Blogworld site.

1. Once You Stop Learning,
You Start Dying
Barbara Williams
Mobile Marketing Global Practice Leader - Microsoft
@2mobile3

3. INTEGRATION RICH MEDIA NETWORK VIDEO SEARCH MEASURE
= clicks to Fire and Ice destination site

4. Free Trial E-mail Submission Rate
Video Plays*
Demo Video Page Views
HTML E-mail Conversion*
Atlas Post-click
Unique URL
Testimonial Video Share Visit & Completion Rate
Page Views
Unique Tags & URL

5. Steve Madden Mobile Site

6. Skype Mobile Presence

7. Intel Mobile Integration

8. Integrated Multi-modal Mobile Marketing

9. Scaled Deployment of SMS
Campaigns
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10. Few extremely or very successful
at mobile marketing

11. Organizational skill of most
concern

12. Lack of experience is evident -
82% with 3 years or less

13. The theme is
do more with the same

14. Who gets the job?
The Digital Team

15. Digital, Mobile, and Traditional
agencies all getting the assignments

16. Cultivating Mobile
Marketing Excellence
• “The process of improving actions through better
process and understanding”
• Highest order learning involves correction and
evolution
• Expands the organization’s capability

17. Key Outcomes for Mobile
Marketing Capability
Execution
Thought- Cross-Company
Effectiveness
Leadership Learning
ROI Efficiency
Standards,
Innovation
Metrics, and
Acceleration
Guidelines

18. Brand Engagement – UK
http://www.youtube.com/watch?v=wtOp3j7m7GA

19. Mobile Integration
Best Practice
3 screens
Traditional/Digital
Mobile Social Location
Product
Team and Agencies

20. Once You Stop Learning,
You Start Dying
April Ward, GE Energy @AprilWardWright
Claudia Lagunas, PepsiCo International @clagunas
Barbara Williams, Microsoft @2mobile3