Barbara Haines | Portfolio | Marketing Communications


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A snapshot of some of my experience from recent roles in professional services. Includes sponsorship, corporate comms, internal comms, publications, social media, brand, advertising.

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Barbara Haines | Portfolio | Marketing Communications

  1. 1. BARBARA HAINES SNAPSHOT @missbhaines
  2. 2. MARKETING & INTERNAL COMMUNICATIONS Employer BDO | Professional Services Sydney Film Festival 2010 Development of internal external marketing communication elements to support one of the firm’s key annual sponsorships. It was designed to complement the Sydney Film Festival’s own substantial integrated campaign, while providing strong independent visual impact. BDO’s advertising at the time involved ‘redefining’ common business acronyms. Taking a cue from the Festival - who use the SFF acronym for themselves - I worked with in-house design to ensure a seamless link between our ongoing business advertising and the sponsorship material.
  3. 3. INTERNAL COMMUNICATIONS Employer BDO | Professional Services Code Pink Internal fundraising activities were pulled together under one banner, with the goal of more cohesive and ultimately more successful fundraising activities, primarily supporting the McGrath Foundation. Working with one of the firm’s Partners, I folded all activities in under a Code Pink ‘brand’ in 2008. It was given a further visual update in 2010 to honor the memory of that Partner.The updated Code Pink logo includes several subtle references to her. Over the three years, Code Pink activities raised more than $40,000 for the McGrath Foundation - around 90% of which came from the pockets of our own staff. It also had enormous impact in elevating staff morale during the challenging period of the GFC. CODE PINK When 7:30pm, Wednesday 16 June Where Hoyts La Premiere Entertainment Quarter Bent Street, Moore Park Tickets $40 – Includes refreshments RSVP Thursday 10 June to Nicole Sitosta on *5406 or ‘Click here’ to email SPECIAL MOVIE SCREENING SEX AND THE CITY 2 What happens after you say “I do”? Life is everything the ladies ever wished it to be, but it wouldn’t be Sex and the City if life didn’t hold a few more surprises... this time in the form of a glamorous, sun-drenched adventure that whisks the ladies away to one of the most luxurious and exotic places on earth. Our Sex and the City screening is part of BDO’s Code:Pink fundraising activities for 2010. $5 from every ticket sold benefits the McGrath Foundation. Places are strictly limited. Payment is essential to secure your seat. THE FUN, THE FASHION, THE FRIENDSHIP: JOIN US FOR THE LATEST INSTALMENT FROM THE GIRLS FROM NYC. SEX AND THE CITY RETURNS AS CARRIE, SAMANTHA, CHARLOTTE AND MIRANDA TAKE ANOTHER BITE OUT OF THE BIG APPLE - AND BEYOND. CODE PINK SILENT AUCTION WALLABIES VS ENGLAND How do you get your hands on the tickets? Quite simply - by being the winning bidder. In keeping with the spirit of the game itself, it’s all about competition and rivalry. We’ll be running a silent auction open to Directors and staff to benefit the McGrath Foundation. The highest bidder at close of business next Wednesday 16 June walks away with the tickets. Easy as that! WE KNOW SEX AND THE CITY IS NOT EVERYONE’S THING. HERE IS A CHANCE FOR RUGBY FANS TO THROW THEIR SUPPORT BEHIND THE WALLABIES AND CODE:PINK AT THE SAME TIME. SATURDAY 19 JUNE ANZ STADIUM How do you bid? All bids should be submitted by email to Barbara Haines by COB Wednesday 16 June. So get bidding, and good luck. *Total market value $285 Rana Pala has generously donated three tickets* to next Saturday’s Australia vs England match to Code:Pink.These seats aren’t in the nosebleed section either!They’re in the members area, so you’ll have a great view of the action. About Code:Pink Many people will walk in and out of our lives but only true friends will leave footprints in our hearts. For us here at BDO that was Michelle Gooch. Michelle came into our lives in 2003 and was known by most as an inspirational and highly motivated partner in the Sydney Audit department. Michelle’s journey with BDO was unfortunately not a simple one, and at the age of just 28 she was first diagnosed with breast cancer. Michelle wasted no time taking whatever course of action was required and so began her experience with breast cancer. On returning to work after her first round of treatment, our normally sunny colleague and friend was a little conscious of her hair loss and standing out wearing a bandana. The solution? The Audit team all wore bandanas to demonstrate their support and admiration for her strength in facing it all. And so the foundation of what became Code:Pink began! Since that day we’ve held a BDO Bandana Day each year where we sell bandanas to raise funds for the McGrath Foundation, an organisation close to Michelle’s heart. Over the last few years, BDO staff have spent October/November donating their money and time to a range of activities aimed at raising funds for breast cancer research, education, awareness and support. Through her experience Michelle turned adversity into inspiration and in the process inspired us to establish Code:Pink in the Sydney office. It is under the Code:Pink banner that we hold a number of events each year to raise funds for, and awareness of, breast cancer education and treatment. It is also through our Code:Pink activities that the McGrath Foundation came to be such a big part of Michelle’s life - and ours. As many of us know, after four years Michelle sadly lost her battle in January this year. She had intended this year to be a blockbuster year for Code:Pink – one that would hopefully surpass our biggest year thus far (2008) where we raised over $17,000 from activities in NSW alone. This year we are renaming the BDO Bandana Day Michelle Gooch Bandana Day in memory and honour of someone much loved, much missed and who was an inspiration to us all. This year you may have also noticed we have a new logo for Code:Pink. This was inspired by Michelle’s favourite flower – frangipani. If you look closely in the bottom right hand petal of the frangipani, you’ll find a little ‘MG’ – just a little nod to Michelle’s role in the creation of Code:Pink. 4Cosmo Fun, Fearless, FemaleAwards 2009 (Michelle was nominated in Outstanding Contribution - Community for her work with McGrath Foundation) 4Miss BDO pageant - 2008 melbourne cup 4$2 gold coin entry donation 4raffle featuring fabulous prizes 4our BDO’s Got Talent finalists taking advantage of a captive audience in the hope of securing your support! It ‘sthe racethat stopsthe natIon – butonly foracoupleof mInutes. JoInus foranafternoonof food, drInkand fundraIsIng forthe mcgrath foundatIon. Tuesday 2 November Level 18 from 2:30pm RSVP: (or just respond to the calendar appointment) BDO’S GOT TALENT WE ARE ON A MISSION TO UNCOVER THE MEMORABLE, THE GREAT - AND PERHAPS NOT SO GREAT - TALENTS IN OUR MIDST. Join us at our major Code:Pink event for 2010, where we’ll shine a light on our talented BDO colleagues and raise funds to support the work of the McGrath Foundation. See you there! It is essential that you RSVP by Friday 29 October WHEN Friday 5 November 2010 Doors open – 5:30pm Show starts – 6pm WHERE Red Room, Level 1 99 York Street, Sydney COST $15 - BDO staff $25 - BDO friends guests Includes finger food bar tab Proudly supporting CODE PINK ONE fOr fashIONIstas! The Rosemount Sydney Fashion Festival returns to celebrate fabulous fashion with a week of events at Sydney Town Hall.The Sydney Fashion Festival is a special consumer focused fashion event from the same team responsible for RosemountAustralian FashionWeek. We are offering the chance for those who’ve consider themselves ‘Front Row Fabulous’ to experience a special VIP experience. This experience includes: An industry insider welcome to the Festival• A behind the scenes experience tour of the collection showroom• Accesss to the VIP Rosemount Wine Bar where you’ll enjoy canapés and selection of• Rosemount beverages (not open to general admission ticket holders) Front Row Reserved seating at the Rosemount Runway for one designer collection• showOfficial Rosemount Sydney Fashion Festival goodie bag. This VIP experience is another opportunity to support the McGrath Foundation in our Code:Pink activities this year. Therefore, $10 from every ticket will go to the McGrath Foundation. Cost: $130 Interested? Email Nicole Sitosta by Tuesday 10 August Things to note Once we know the final group size we will make a booking. Tickets for the VIP experience are selling extremely fast so our RSVP deadline is fixed. Front Row and Fabulous will be dependent on ticket availability and the price above only applies to shows running at 12.30pm and 5.30pm.
  4. 4. MARKETING COMMUNICATIONS | PR Employer McCullough Robertson | Professional Services iPad App I provided communications advice and support to the Intellectual Property team in the launch of their iPad App - the first such App for the firm. Previously this group almost exclusively used the firm’s external PR consultants for media and PR activities. I devised and managed a comms plan to handle the launch in-house, not only saving on consultant fees and proving that such campaigns could be handled in-house, but more importantly, obtained a range of coverage in key traditional media as well as via online and social media channels. 14/06/12 6:30 PMFirm launches IP app for businesses | Lawyers Weekly Page 1 of 3 Home / News / Like « Previous | Next » Firm launches IP app for businesses 4 June, 2012 Leanne Mezrani 0 comments McCullough Robertson has launched a new app that evaluates a business’ intellectual property (IP) and raises any legal red flags. Speaking to Lawyers Weekly, McCullough Robertson Partner David Downie (pictured) said the app targets small-to-medium business owners who may not be as well versed in IP due diligence as the big corporates. “A lot of businesses in Australia don’t realise the importance of IP, particularly smaller players who discover, to their horror, that they haven’t secured IP when they’re buying or selling a business,” he said. “We’re encouraging people to do a mini due diligence on themselves, not only to manage risk and protect assets but also to ensure their house is in order before they look at exiting or investing in a business.” The app aims to prevent common IP-related mistakes, such as trademark and patent infringements or failing to secure IP from independent contractors, said Downie. It will also benefit McCullough Robertson by lifting its profile among IT-savvy clients. “Our clients, many from the telecommunications and IT sectors, are sophisticated at using technology like smartphones and tablets, so it must be reassuring for them to see we’re getting involved in this space.” The McCullough Robertson IP Health Check app quizzes users on their IP and technology procurement and then generates a report of recommendations based on the responses. The Brisbane-based law firm, with offices in Sydney and Newcastle, worked with one of its clients in the IT sector, Mammoth Media, to develop the app. The app can be downloaded for free from the Apple iTunes store here Add New Comment Most read Advertisement Dallascluff ruse Lawyer makes millions with fake firm · 4 hours ago tweet adder discount I always find the monthly coupon book in stores and combine them with newspaper and other manufacturers coupons to save the most.... Where there’s a will ... there’s a discount Search entire site to get Lawyers Weekly delivered to your inbox Enter your email address ... Go Latest comments TweetTweet 10 4Like Home News Moves Deals Features Opinion Careers Folklaw Video Jobs Law Awards Subscribe Become a member Login
  5. 5. INTERNAL COMMUNICATIONS | SOCIAL MEDIA Employer McCullough Robertson | Professional Services Establishment and launch of the McR social media presence I managed the introduction of social media to McCullough Robertson. This project included drafting the formal proposal for the firm’s senior executive, as well as drafting the policy, guidelines, user guide, and social media launch training for Partners and staff. I established each account - Twitter, Facebook and LinkedIn - ensuring each reflected the firm brand. This included the development of a shortened version of the firm name for use as its social media identity: McR. I was also the initial manager of the firm’s social media accounts, establishing the firm’s ‘voice’ across the three channels, and creating the editorial calendar.
  6. 6. MARKETING COMMUNICATIONS | BRAND | ONLINE Employer HLB Mann Judd | Professional Services HLB Chessboard A new Corporate Finance offering - HLB Chessboard - was introduced as a separate but related entity to HLB Mann Judd. It would incorporate the HLB name within its own, but have its own identity. With ‘HLB’ attached to the name, the branding needed to gel with HLB Mann Judd’s without looking exactly like it, and yet, not deviating too far from it either. Working with an external designer, we created a complementary look for the new HLB Chessboard entity, which was reflected in it’s marketing materials, such as the brochure, website/blog, report covers, and LinkedIn page. BlueScope Research Report Cover
  7. 7. COMMUNICATIONS | ADVERTISING Employer Various | Professional Services Advertising I have written advertising copy for a number of firms, covering a range of media from newspaper and magazines, to online banners and billboards. Layout and copy was developed in adherence to the respective firm’s corporate brand and style guidelines. Most advertisements included briefing graphic design resources, both in-house and external. In a small number of cases, I did the design layout myself.
  8. 8. BRAND | MARKETING COMMUNICATIONS Employer Various | Professional Services Marketing collateral Production of a range of marketing material including brochures, fact sheets, event flyers, info packs, invitations, articles, research, professional CVs, tenders, and capability statements. In some cases I undertook the design layout myself, however in most instances I drafted the content and then worked with design and print resources in production of the final product.
  9. 9. COMMUNICATIONS | PUBLICATIONS Employer BDO | Professional Services Corporate Finance publications As national marketing support to firm’s Corporate Finance group, I managed the production of the annual BDO A-REIT Survey (formerly Listed Property Trust) and BDO A-REIT Half-Year Survey reports from 2005-2010 — BDO’s only annual national publication at the time. I managed end-to-end production of each report, including proofing and editing, developing the design concept in consultation with designers, and drafting and managing the communications plan for the release of each report. I also worked with the team on the development and production of the first of their ‘Snapshot’ publications, showcasing some of their key deals from the year.