Transcript of "Barbara Haines | Portfolio | Marketing Communications"
MARKETING & INTERNAL
BDO | Professional Services
Sydney Film Festival 2010
Development of internal external marketing communication elements
to support one of the firm’s key annual sponsorships. It was designed to
complement the Sydney Film Festival’s own substantial integrated campaign,
while providing strong independent visual impact.
BDO’s advertising at the time involved ‘redefining’ common business
acronyms. Taking a cue from the Festival - who use the SFF acronym for
themselves - I worked with in-house design to ensure a seamless link
between our ongoing business advertising and the sponsorship material.
BDO | Professional Services
Internal fundraising activities were pulled together under one banner, with the goal
of more cohesive and ultimately more successful fundraising activities, primarily
supporting the McGrath Foundation. Working with one of the firm’s Partners, I
folded all activities in under a Code Pink ‘brand’ in 2008. It was given a further
visual update in 2010 to honor the memory of that Partner.The updated Code Pink
logo includes several subtle references to her.
Over the three years, Code Pink activities raised more than $40,000 for the
McGrath Foundation - around 90% of which came from the pockets of our
own staff. It also had enormous impact in elevating staff morale during the
challenging period of the GFC.
7:30pm, Wednesday 16 June
Hoyts La Premiere
Bent Street, Moore Park
$40 – Includes refreshments
Thursday 10 June to Nicole Sitosta
on *5406 or ‘Click here’ to email
SPECIAL MOVIE SCREENING
SEX AND THE CITY 2
What happens after you say “I do”? Life is everything
the ladies ever wished it to be, but it wouldn’t be Sex
and the City if life didn’t hold a few more surprises...
this time in the form of a glamorous, sun-drenched
adventure that whisks the ladies away to one of the
most luxurious and exotic places on earth.
Our Sex and the City screening is part of BDO’s
Code:Pink fundraising activities for 2010. $5 from every
ticket sold benefits the McGrath Foundation.
Places are strictly limited. Payment is essential to secure your seat.
THE FUN, THE FASHION, THE FRIENDSHIP: JOIN US FOR THE LATEST
INSTALMENT FROM THE GIRLS FROM NYC. SEX AND THE CITY
RETURNS AS CARRIE, SAMANTHA, CHARLOTTE AND MIRANDA TAKE
ANOTHER BITE OUT OF THE BIG APPLE - AND BEYOND.
WALLABIES VS ENGLAND
How do you get your hands on the tickets?
Quite simply - by being the winning bidder.
In keeping with the spirit of the game itself, it’s all about competition and
rivalry. We’ll be running a silent auction open to Directors and staff to benefit
the McGrath Foundation.
The highest bidder at close of business next Wednesday 16 June walks away
with the tickets. Easy as that!
WE KNOW SEX AND THE CITY IS NOT EVERYONE’S THING. HERE IS A
CHANCE FOR RUGBY FANS TO THROW THEIR SUPPORT BEHIND THE
WALLABIES AND CODE:PINK AT THE SAME TIME.
SATURDAY 19 JUNE
How do you bid?
All bids should be submitted
by email to Barbara Haines by
COB Wednesday 16 June.
So get bidding, and good luck.
*Total market value $285
Rana Pala has generously donated three tickets* to next Saturday’s Australia vs England match to
Code:Pink.These seats aren’t in the nosebleed section either!They’re in the members area, so you’ll
have a great view of the action.
Many people will walk in and out of our lives but only true friends will
leave footprints in our hearts. For us here at BDO that was Michelle
Michelle came into our lives in 2003 and was known by most as
an inspirational and highly motivated partner in the Sydney Audit
Michelle’s journey with BDO was unfortunately not a simple one, and at
the age of just 28 she was first diagnosed with breast cancer. Michelle
wasted no time taking whatever course of action was required and so
began her experience with breast cancer.
On returning to work after her first round of treatment, our normally
sunny colleague and friend was a little conscious of her hair loss and
standing out wearing a bandana.
The Audit team all wore bandanas to demonstrate their support and
admiration for her strength in facing it all.
And so the foundation of what became Code:Pink began!
Since that day we’ve held a BDO Bandana Day each year where we sell
bandanas to raise funds for the McGrath Foundation, an organisation close
to Michelle’s heart.
Over the last few years, BDO staff have spent October/November
donating their money and time to a range of activities aimed at raising
funds for breast cancer research, education, awareness and support.
Through her experience Michelle turned adversity into inspiration and in
the process inspired us to establish Code:Pink in the Sydney office. It is
under the Code:Pink banner that we hold a number of events each year to
raise funds for, and awareness of, breast cancer education and treatment.
It is also through our Code:Pink activities that the McGrath Foundation
came to be such a big part of Michelle’s life - and ours.
As many of us know, after four years Michelle sadly lost her battle in
January this year. She had intended this year to be a blockbuster year for
Code:Pink – one that would hopefully surpass our biggest year thus far
(2008) where we raised over $17,000 from activities in NSW alone.
This year we are renaming the BDO Bandana Day Michelle Gooch Bandana
Day in memory and honour of someone much loved, much missed and
who was an inspiration to us all.
This year you may have also noticed we have a new logo for Code:Pink. This was inspired by Michelle’s favourite flower –
frangipani. If you look closely in the bottom right hand petal of the frangipani, you’ll find a little ‘MG’ – just a little nod to
Michelle’s role in the creation of Code:Pink.
4Cosmo Fun, Fearless, FemaleAwards 2009
(Michelle was nominated in Outstanding Contribution -
Community for her work with McGrath Foundation)
4Miss BDO pageant - 2008
4$2 gold coin entry donation
4raffle featuring fabulous prizes
4our BDO’s Got Talent finalists taking advantage
of a captive audience in the hope of securing your
It ‘sthe racethat stopsthe natIon
– butonly foracoupleof mInutes.
JoInus foranafternoonof food,
drInkand fundraIsIng forthe
Tuesday 2 November
(or just respond to the calendar appointment)
BDO’S GOT TALENT
WE ARE ON A MISSION TO UNCOVER THE MEMORABLE,
THE GREAT - AND PERHAPS NOT SO GREAT - TALENTS IN
Join us at our major Code:Pink event for 2010, where we’ll
shine a light on our talented BDO colleagues and raise funds
to support the work of the McGrath Foundation.
See you there!
It is essential that you RSVP by Friday 29 October
Friday 5 November 2010
Doors open – 5:30pm
Show starts – 6pm
Red Room, Level 1
99 York Street, Sydney
$15 - BDO staff
$25 - BDO friends guests
Includes finger food bar tab
ONE fOr fashIONIstas!
The Rosemount Sydney Fashion Festival returns to
celebrate fabulous fashion with a week of events at Sydney
Town Hall.The Sydney Fashion Festival is a special consumer
focused fashion event from the same team responsible for
We are offering the chance for those who’ve consider themselves
‘Front Row Fabulous’ to experience a special VIP experience.
This experience includes:
An industry insider welcome to the Festival•
A behind the scenes experience tour of the collection showroom•
Accesss to the VIP Rosemount Wine Bar where you’ll enjoy canapés and selection of•
Rosemount beverages (not open to general admission ticket holders)
Front Row Reserved seating at the Rosemount Runway for one designer collection•
showOfficial Rosemount Sydney Fashion Festival goodie bag.
This VIP experience is another
opportunity to support the
McGrath Foundation in our
Code:Pink activities this year.
Therefore, $10 from every ticket
will go to the McGrath Foundation.
Interested? Email Nicole Sitosta by
Tuesday 10 August
Things to note
Once we know the final group size we
will make a booking. Tickets for the
VIP experience are selling extremely
fast so our RSVP deadline is fixed.
Front Row and Fabulous will be
dependent on ticket availability and
the price above only applies to shows
running at 12.30pm and 5.30pm.
COMMUNICATIONS | PR
McCullough Robertson | Professional Services
I provided communications advice and support to the Intellectual Property
team in the launch of their iPad App - the first such App for the firm.
Previously this group almost exclusively used the firm’s external PR
consultants for media and PR activities. I devised and managed a comms
plan to handle the launch in-house, not only saving on consultant fees
and proving that such campaigns could be handled in-house, but more
importantly, obtained a range of coverage in key traditional media as well
as via online and social media channels.
14/06/12 6:30 PMFirm launches IP app for businesses | Lawyers Weekly
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Firm launches IP app for businesses
4 June, 2012 Leanne Mezrani 0 comments
McCullough Robertson has launched a new
app that evaluates a business’ intellectual
property (IP) and raises any legal red flags.
Speaking to Lawyers Weekly, McCullough
Robertson Partner David Downie (pictured) said
the app targets small-to-medium business
owners who may not be as well versed in IP
due diligence as the big corporates.
“A lot of businesses in Australia don’t realise
the importance of IP, particularly smaller
players who discover, to their horror, that they
haven’t secured IP when they’re buying or
selling a business,” he said.
“We’re encouraging people to do a mini due diligence on themselves, not only to manage risk
and protect assets but also to ensure their house is in order before they look at exiting or
investing in a business.”
The app aims to prevent common IP-related mistakes, such as trademark and patent
infringements or failing to secure IP from independent contractors, said Downie. It will also benefit
McCullough Robertson by lifting its profile among IT-savvy clients.
“Our clients, many from the telecommunications and IT sectors, are sophisticated at using
technology like smartphones and tablets, so it must be reassuring for them to see we’re getting
involved in this space.”
The McCullough Robertson IP Health Check app quizzes users on their IP and technology
procurement and then generates a report of recommendations based on the responses.
The Brisbane-based law firm, with offices in Sydney and Newcastle, worked with one of its
clients in the IT sector, Mammoth Media, to develop the app.
The app can be downloaded for free from the Apple iTunes store here
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INTERNAL COMMUNICATIONS |
McCullough Robertson | Professional Services
Establishment and launch of the McR social media presence
I managed the introduction of social media to McCullough Robertson. This project
included drafting the formal proposal for the firm’s senior executive, as well as
drafting the policy, guidelines, user guide, and social media launch training for
Partners and staff.
I established each account - Twitter, Facebook and LinkedIn - ensuring each
reflected the firm brand. This included the development of a shortened version
of the firm name for use as its social media identity: McR. I was also the initial
manager of the firm’s social media accounts, establishing the firm’s ‘voice’ across
the three channels, and creating the editorial calendar.
MARKETING COMMUNICATIONS |
BRAND | ONLINE
HLB Mann Judd | Professional Services
A new Corporate Finance offering - HLB Chessboard - was introduced as a
separate but related entity to HLB Mann Judd. It would incorporate the HLB name
within its own, but have its own identity. With ‘HLB’ attached to the name, the
branding needed to gel with HLB Mann Judd’s without looking exactly like it, and
yet, not deviating too far from it either.
Working with an external designer, we created a complementary look for the new
HLB Chessboard entity, which was reflected in it’s marketing materials, such as
the brochure, website/blog, report covers, and LinkedIn page.
COMMUNICATIONS | ADVERTISING
Various | Professional Services
I have written advertising copy for a number of firms, covering a range of media
from newspaper and magazines, to online banners and billboards. Layout and
copy was developed in adherence to the respective firm’s corporate brand and
Most advertisements included briefing graphic design resources, both in-house
and external. In a small number of cases, I did the design layout myself.
BRAND | MARKETING
Various | Professional Services
Production of a range of marketing material including brochures, fact sheets, event
flyers, info packs, invitations, articles, research, professional CVs, tenders, and capability
statements. In some cases I undertook the design layout myself, however in most
instances I drafted the content and then worked with design and print resources in
production of the final product.
COMMUNICATIONS | PUBLICATIONS
BDO | Professional Services
Corporate Finance publications
As national marketing support to firm’s Corporate Finance group, I managed
the production of the annual BDO A-REIT Survey (formerly Listed Property
Trust) and BDO A-REIT Half-Year Survey reports from 2005-2010 —
BDO’s only annual national publication at the time. I managed end-to-end
production of each report, including proofing and editing, developing the
design concept in consultation with designers, and drafting and managing
the communications plan for the release of each report.
I also worked with the team on the development and production of the first
of their ‘Snapshot’ publications, showcasing some of their key deals from