Social Media Ideas and Tips
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A how to along with tips and ideas on constructing a LinkedIn Profile
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Social Media Ideas and Tips
- 1. Socializing How to look professional online and start the conversation
- 2. How Many People are Really Online? Yes, that is BILLION
- 4. Wanna Hangout? Facebook 1 billion Twitter 500 million Google+ 340 million LinkedIn 200 million Tumblr 150 million Pinterest 25 million
- 5. Insite Software Is Active on: LinkedIn Facebook Twitter Pinterest Google+ Stumble
- 6.
- 7. First in a Series Why a profile photo is important How to understand your audience To tell a story and craft a message in the 1st person How to join and participate in groups & discussions LinkedIn Workshop - In this session you will learn:
- 8. The first step… MAKE A GOOD IMPRESSION Persona is key… who are you anyway?
- 9. Full Disclosure… Be Cautious of TMI! There are NO “Do-Overs” - Online is not very forgiving Opps…Did I say that out loud?
- 10. Photo Examples One Example • Professional Photo • Searchable Components • Headline w/Key Words • Loan Officer • Company • Relevant Message • Persona Matches Photo Needs Improvement • No Photo • Non-Searchable Headline • No Key Words • Vague-Is this a real person? Best Practice: No cropped party photos, ex-girl friend’s arm or ex-fiancée’s shoulder
- 11. Who is the audience? 200 Million Global Users Business Connections & Networking Exchanging Ideas Thought-Leadership / Influence Groups and Discussions Dialog Looking for Jobs What are they specifically doing and looking for on LinkedIn?
- 12. Introduction:Tell a Story Examples of a good introduction: • Conversational, story telling • Words that flow and play nicely together • Convey the message in the “first person” dialogue • A paragraph (maybe 2 short paragraphs at most) Not as successful: • Salesy language • Too long and wordy • Too short and choppy • Misspelled or misused words Craft a message not a novel
- 13. How to tell a story? A strong headline with key words Craft a dialogue, personalize your persona Be human so people want to connect Lists with bullets are good (no more than 6) Remember: LinkedIn is not Facebook or Twitter Tone and messaging on LinkedIn
- 14. Check it out…You Choose! Which is more pleasing to the eye? Which would you be more likely to read?
- 15. Discussion in Groups • Like a Discussion in Groups • Give a one Sentence Synopsis • Comment on a Discussion in Groups Ask a question, answer a question within in groups
- 16. Discussion in Groups Ask a question, answer a question eCommerce Insite Sitecore eCommerce
Editor's Notes
- Flow NO: Six sigma sales certified: Successfully sold a series of software solutions to sales and marketing resulting in 15K in revolving revenue. Yes: Microsoft Certified: Delivered and implemented upgraded software subscription updates to Sales and Marketing.