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New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
New to Product Management? What Your Boss May Not Have Told You
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New to Product Management? What Your Boss May Not Have Told You

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Many product managers accidentally find themselves in this profession. "You'd make a great product manager," someone tells you. And as you step into your new role, you discover there is a lot more to …

Many product managers accidentally find themselves in this profession. "You'd make a great product manager," someone tells you. And as you step into your new role, you discover there is a lot more to it than you realized.

Even your boss might not be able to guide you in this role. “You’ll figure it out!”

Before you head down the path of everyone else defining the role for you, learn the key principles of becoming a great product manager.

Connect with me on LinkedIn (http://www.linkedin.com/in/barbaragnelson) or Barbara.Nelson@gmail.com.

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    • 1. New to Product Management? What Your Boss May Not Have Told You<br />Barbara Nelson<br />Silicon Valley Product Camp 2011<br />bnelson@PragmaticMarketing.com<br />@barbaragnelson<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 2. #svpcampvolunteer for notes?<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 3. Nothing in this job description restricts management’s rights to assign or re-assign duties and responsibilities to this job at any time.<br />{<br />recent job posting<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 4.
    • 5.
    • 6. © 2011 Pragmatic Marketing, Inc.<br />
    • 7. You have product credibility. Do you have market credibility?<br />
    • 8. “I know the market. I talk to customers all the time.”<br />Translation: I’m demo boy or girl.I’m a fire fighter.I listen to markets of one.<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 9. In the last 3 months, how many visits to the market did you make (without sales)?<br />{<br />None<br />1-3<br />4-6<br />7-10<br />More than 10<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 10. Without market knowledge, product managers risk killing the product with a thousand cuts. <br />Executive at a technology company<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 11. market problem guru<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 12. © 2011 Pragmatic Marketing, Inc.<br />
    • 13. YaaS<br />{<br />Repeatable<br />High volume<br />Elastic<br />Self service<br />Data driven<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 14. {<br />Top 10 things you need to know as a product manager<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 15. My Top 10<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 16. What a market of customers want, not just one customer<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 17. What the quiet 80% of your customers think<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 18. If customers will recommendyou to a friend<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 19. Whyyou’re winning and losing deals<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 20. How to support sales channels, not just one sales person<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 21. How your product has improved life for your users<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 22. How to find problems buyers are willing to pay to solve<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 23. What messages will resonate with buyers<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 24. How to communicate market problems to Development<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 25. Why non-customers aren’t even looking<br />© 2011 Pragmatic Marketing, Inc.<br />
    • 26. What are your barriers?<br />
    • 27. New to Product Management? What Your Boss May Not Have Told You<br />Barbara Nelson<br />Silicon Valley Product Camp 2011<br />bnelson@PragmaticMarketing.com<br />@barbaragnelson<br />© 2011 Pragmatic Marketing, Inc.<br />

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