Symbian? What's That?

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A view on mobile design from the States, and how it (and mobile usage) differs from Europe. Explores Internet vs Telco thinking, and an approach that takes the best of each for mobile web (and app) design.

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Symbian? What's That?

  1. 1. Symbian? What’s That? A view from the States 4 June 2009 Mobile Design UK
  2. 2. 2
  3. 3. We’re getting there 3
  4. 4. We love our Blackberries 4
  5. 5. Because we like our Email Keyboard Exchange, BIS One inbox Special plans Email ecosystem Easy setup 2G fine What browser? 5
  6. 6. Blackberries are for messaging 6
  7. 7. Mobile Internet is emerging High Internet use for iPhone but ... 30% carry other phone “I want that www phone” 7
  8. 8. Internet vs Telco Thinking A framework for understanding company behaviors 8
  9. 9. Internet thinking
  10. 10. Internet thinking Assumed best case Dream of the future 10
  11. 11. Internet thinking Second pass (pre-iPhone) One size fits all Old devices irrelevant It’s the phones’ fault 11
  12. 12. Internet thinking Third pass ... and iPhone + Android version 12
  13. 13. Internet thinking misses 13
  14. 14. Telco thinking
  15. 15. Telco thinking Device-specific design 15
  16. 16. Telco thinking Customization Feature phones Ubiquitous support 16
  17. 17. Telco thinking 17
  18. 18. Hybrid thinking (web) One or more versions (of page, sub-site, or site) Graceful degradation Page “tweaks” 18
  19. 19. Hybrid thinking (web) Access keys - DTMF only Page “tweaks” 19
  20. 20. Hybrid thinking (web) Touch - add padding Page “tweaks” 20
  21. 21. Hybrid thinking (web) Dynamic number of results Page “tweaks” 21
  22. 22. Hybrid thinking (web) One or more versions (of page, sub-site, or site) Graceful degradation Page “tweaks” 22
  23. 23. Hybrid thinking (web) One or more versions (of page, sub-site, or site) 1)Skyfire 2)Good Webkit, Opera Mobile, Fennec 3)Webkit, Opera Mobile 4)Bolt, Opera Mini 5)Openwave, NetFront, AU 6)Blackberry, Pocket IE, other XHTML, many older 7)WML 23
  24. 24. Hybrid thinking (web) One or more versions (of page, sub-site, or site) 7:19 PM 1 http://www.weather.com 2 168x28 6:1 Med Ad Unit 3 216x36 6:1 Large Ad Unit 4 5 168x28 6:1 Med Ad Unit 216x36 ©1995-2008 Interactive, Inc. 6:1 Large Ad Unit ©1995-2008 Interactive, Inc. 24
  25. 25. Hybrid thinking (web) One or more versions (of page, sub-site, or site) but probably one IA 25
  26. 26. Hybrid thinking (web) One or more versions (of page, sub-site, or site) Graceful degradation Page “tweaks” 26
  27. 27. Hybrid thinking (web) Graceful degradation 27
  28. 28. Hybrid thinking (web) One or more versions (of page, sub-site, or site) Graceful degradation Page “tweaks” 28
  29. 29. Hybrid thinking (web) Page “tweaks” 29
  30. 30. Who am I? Usability, human factors, interaction design, industrial design, marketing, engineering, entrepreneurship, MBA Product designer, product strategist, Barbara Ballard blogger Mobilist 30

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