Transcript of "Mobile Design Evolution: Trends in speciation, specialization, and fragmentation"
Trends in speciation, 8 September 2008
specialization and fragmentation
Who am I?
Usability, human factors, interaction
design, industrial design, marketing,
engineering, entrepreneurship, MBA
Product designer, product strategist, Barbara Ballard
Evolving to ﬁt the environment
The mobile web is evolving
to fit the technologies,
environment, social needs,
and desires and use patterns
of the whole world.
A great web site is no longer
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