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Foolish Consistency
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Foolish Consistency

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"A consistent experience on all devices" is frequently cited as a reason behind least-common denominator design for mobile web. But this is foolish.

"A consistent experience on all devices" is frequently cited as a reason behind least-common denominator design for mobile web. But this is foolish.

Published in: Technology, Business, Design

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  • 1. A foolish consistency or: one size does not fit all or: your brand in context 22 April 2009 D4M
  • 2. One size 2
  • 3. One size? 3
  • 4. Brand “We want the same experience on all devices.” 4
  • 5. Brand “We want the same experience on all devices.” Google employee, on explaining abandonment of advanced 5 iGoogle for iPhone.
  • 6. Brand What if franchises said this? 6
  • 7. Brand 7
  • 8. Brand 8
  • 9. Brand 9
  • 10. One size 10
  • 11. One size? 11
  • 12. Brand What type of consistency isn’t foolish? 12
  • 13. Design, in context 13
  • 14. Google, again Believe it’s a phone 14
  • 15. Building a page 7:19 PM 1 http://www.weather.com 2 168x28 6:1 Med Ad Unit 3 216x36 6:1 Large Ad Unit 4 5 168x28 6:1 Med Ad Unit 216x36 ©1995-2008 Interactive, Inc. 6:1 Large Ad Unit ©1995-2008 Interactive, Inc. 15
  • 16. Building a page 16
  • 17. Building a page 17
  • 18. Building a page 18
  • 19. Building a page 19
  • 20. One size 20
  • 21. P.O. Box 44-2302 Lawrence, KS 66044 785 838 3003 littlespringsdesign.com design4mobile.mobi 21

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