Foolish Consistency

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    Foolish Consistency - Presentation Transcript

    1. A foolish consistency or: one size does not fit all or: your brand in context 22 April 2009 D4M
    2. One size 2
    3. One size? 3
    4. Brand “We want the same experience on all devices.” 4
    5. Brand “We want the same experience on all devices.” Google employee, on explaining abandonment of advanced 5 iGoogle for iPhone.
    6. Brand What if franchises said this? 6
    7. Brand 7
    8. Brand 8
    9. Brand 9
    10. One size 10
    11. One size? 11
    12. Brand What type of consistency isn’t foolish? 12
    13. Design, in context 13
    14. Google, again Believe it’s a phone 14
    15. Building a page 7:19 PM 1 http://www.weather.com 2 168x28 6:1 Med Ad Unit 3 216x36 6:1 Large Ad Unit 4 5 168x28 6:1 Med Ad Unit 216x36 ©1995-2008 Interactive, Inc. 6:1 Large Ad Unit ©1995-2008 Interactive, Inc. 15
    16. Building a page 16
    17. Building a page 17
    18. Building a page 18
    19. Building a page 19
    20. One size 20
    21. P.O. Box 44-2302 Lawrence, KS 66044 785 838 3003 littlespringsdesign.com design4mobile.mobi 21

    + barbaraballardbarbaraballard, 7 months ago

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