Foolish Consistency

A foolish consistency or: one size does not ﬁt all or: your brand in context 22 April 2009 D4M

One size 2

One size? 3

Brand “We want the same experience on all devices.” 4

Brand “We want the same experience on all devices.” Google employee, on explaining abandonment of advanced 5 iGoogle for iPhone.

Brand What if franchises said this? 6

Brand 7

Brand 8

Brand 9

One size 10

One size? 11

Brand What type of consistency isn’t foolish? 12

Design, in context 13

Google, again Believe it’s a phone 14

Building a page 7:19 PM 1 http://www.weather.com 2 168x28 6:1 Med Ad Unit 3 216x36 6:1 Large Ad Unit 4 5 168x28 6:1 Med Ad Unit 216x36 ©1995-2008 Interactive, Inc. 6:1 Large Ad Unit ©1995-2008 Interactive, Inc. 15

Building a page 16

Building a page 17

Building a page 18

Building a page 19

One size 20

P.O. Box 44-2302 Lawrence, KS 66044 785 838 3003 littlespringsdesign.com design4mobile.mobi 21

Foolish Consistency

by Barbara Ballard on Apr 24, 2009

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Foolish Consistency — Presentation Transcript