A foolish consistency
or: one size does not fit all
or: your brand in context
22 April 2009
D4M

One size
2

One size?
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Brand
“We want the same experience
on all devices.”
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Brand
“We want the same experience
on all devices.”
Google employee, on explaining abandonment of advanced
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iGoogle for iPhone.

Brand
What if franchises said this?
6

Brand
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Brand
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Brand
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One size
10

One size?
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Brand
What type of consistency isn’t
foolish?
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Design, in context
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Google, again
Believe it’s
a phone
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Building a page
7:19 PM 1
http://www.weather.com
2
168x28
6:1 Med Ad Unit
3
216x36
6:1 Large Ad Unit
4
5
168x28
6:1 Med Ad Unit
216x36 ©1995-2008 Interactive, Inc.
6:1 Large Ad Unit
©1995-2008 Interactive, Inc.
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Building a page
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Building a page
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Building a page
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Building a page
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One size
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P.O. Box 44-2302
Lawrence, KS 66044
785 838 3003
littlespringsdesign.com
design4mobile.mobi
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