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This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
This Is How You Mayor: Taking Foursquare Politics To The Next Leve
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This Is How You Mayor: Taking Foursquare Politics To The Next Leve

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For 30 days, Jennifer Magnolfi and Baratunde Thurston fought for the Foursquare mayorship of a Nolita restaurant called Delicatessesn. Via blog posts, rallies, t-shirts and custom drinks, they …

For 30 days, Jennifer Magnolfi and Baratunde Thurston fought for the Foursquare mayorship of a Nolita restaurant called Delicatessesn. Via blog posts, rallies, t-shirts and custom drinks, they answered the question: what happens when you treat Foursquare politics as real politics?

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    • 1. This Is How You Mayor: Taking Foursquare Politics To The Next Level Prepared by The Hon. Baratunde Thurston Co-Starring The Hon. Jennifer @Magnolfi foursquare.com/user/baratunde @baratunde
    • 2. about me #howtomayor w @baratunde
    • 3. digital director @theonion #howtomayor w @baratunde
    • 4. author-in-progress #HowToBeBlack #howtomayor w @baratunde
    • 5. political writer/activist @jjpolitics #howtomayor w @baratunde
    • 6. f/k/a @the_swine_flu #howtomayor w @baratunde
    • 7. #HowToMayor #howtomayor w @baratunde
    • 8. about foursquare #howtomayor w @baratunde
    • 9. #howtomayor w @baratunde
    • 10. delicatessen #howtomayor w @baratunde
    • 11. owner john buffa #howtomayor w @baratunde
    • 12. @baratunde vs. @ronjdub #howtomayor w @baratunde
    • 13. Cumulative Mayor Oustings Baratunde Ousts Ron Ron Ousts Baratunde #howtomayor w @baratunde
    • 14. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 15. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 16. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 17. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 18. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 19. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 20. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 21. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 22. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 23. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 24. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 25. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    • 26. 49 days of peacetime mayorship... #howtomayor w @baratunde
    • 27. July 14, 2010 the @magnolfi challenge #howtomayor w @baratunde
    • 28. foursquare mayor war as political campaign #howtomayor w @baratunde
    • 29. #howtomayor w @baratunde
    • 30. ground rules #howtomayor w @baratunde
    • 31. real check ins only #howtomayor w @baratunde
    • 32. 30 days #howtomayor w @baratunde
    • 33. keep it clean #howtomayor w @baratunde
    • 34. sudden death #howtomayor w @baratunde
    • 35. oh canada & vegas baby #howtomayor w @baratunde
    • 36. #howtomayor w @baratunde
    • 37. shit gets real #howtomayor w @baratunde
    • 38. #howtomayor w @baratunde
    • 39. #howtomayor w @baratunde
    • 40. #howtomayor w @baratunde
    • 41. http://baratun.de/MayorThurstonTee
    • 42. #howtomayor w @baratunde
    • 43. run-in #howtomayor w @baratunde
    • 44. #howtomayor w @baratunde
    • 45. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. #howtomayor w @baratunde
    • 46. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. We need campaign finance reform. It's very expensive to run a campaign like this, and I may have to seek creative financing. Mayorship should be about service to the people, not how much you're willing to spend on a Cider Mustard Glazed Porkchop #howtomayor w @baratunde
    • 47. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. In electoral politics, they say 80 percent of success is showing up. In Foursquare politics, 100 percent of success is showing up.  We need campaign finance reform. It's very expensive to run a campaign like this, and I may have to seek creative financing. Mayorship should be about service to the people, not how much you're willing to spend on a Cider Mustard Glazed Porkchop #howtomayor w @baratunde
    • 48. @magnolfi’s unpublished answers #howtomayor w @baratunde
    • 49. @magnolfi’s unpublished answers One of the great things about Foursquare is that it allows you to bring play into simple things like visiting a local restaurant. With that comes competition among friends, which is exactly what happened here. #howtomayor w @baratunde
    • 50. @magnolfi’s unpublished answers One of the great things about Foursquare is that it allows you to bring play into simple things like visiting a local restaurant. With that comes competition among friends, which is exactly what happened here. For me, it has a lot to do with Design. In my work, I explore the ability to change and re-program environments to create new experiences. There are many design details I like here, from furniture, to lighting, to the use of photography. The retractable exterior walls, however, are my favorite signature piece #howtomayor w @baratunde
    • 51. the rally #howtomayor w @baratunde
    • 52. first ever foursquare mayoral rally #howtomayor w @baratunde
    • 53. speech! #howtomayor w @baratunde
    • 54. coalition government? #howtomayor w @baratunde
    • 55. d day #howtomayor w @baratunde
    • 56. #howtomayor w @baratunde
    • 57. #howtomayor w @baratunde
    • 58. the phone call #howtomayor w @baratunde
    • 59. management on board #howtomayor w @baratunde
    • 60. work it #howtomayor w @baratunde
    • 61. #howtomayor w @baratunde
    • 62. inauguration #howtomayor w @baratunde
    • 63. a tremendous gathering #howtomayor w @baratunde
    • 64. #howtomayor w @baratunde
    • 65. @tristanwalker from foursquare traveled from the bay area for inauguration #howtomayor w @baratunde
    • 66. the oath of office #howtomayor w @baratunde
    • 67. what we accomplished #howtomayor w @baratunde
    • 68. > 2x followers for @DeliNYC #howtomayor w @baratunde
    • 69. press coverage by Metromix and WNYC’s Brian Lehrer (but not the lame NY Times) #howtomayor w @baratunde
    • 70. full staff and management of Delicatessen aware of Foursquare and starting to use it #howtomayor w @baratunde
    • 71. mayoral glasses for exclusive drinking #howtomayor w @baratunde
    • 72. a friggin RALLY #howtomayor w @baratunde
    • 73. interview with the architects #howtomayor w @baratunde
    • 74. made Delicatessen trending venue during inauguration #howtomayor w @baratunde
    • 75. a friggin INAUGURATION #howtomayor w @baratunde
    • 76. official support of foursquare #howtomayor w @baratunde
    • 77. stronger friendships #howtomayor w @baratunde
    • 78. set a new bar for mayorship #howtomayor w @baratunde
    • 79. gustavo rivera won his real election vs. pedro espada! #howtomayor w @baratunde
    • 80. that’s it baratunde.com/franscrollow send @magnolfi a congratulations for her victory visit bajillionhits.biz cause it’s awesome #howtomayor w @baratunde

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