This Is How You Mayor: Taking Foursquare Politics To The Next Leve

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For 30 days, Jennifer Magnolfi and Baratunde Thurston fought for the Foursquare mayorship of a Nolita restaurant called Delicatessesn. Via blog posts, rallies, t-shirts and custom drinks, they answered the question: what happens when you treat Foursquare politics as real politics?

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  • This Is How You Mayor: Taking Foursquare Politics To The Next Leve

    1. 1. This Is How You Mayor: Taking Foursquare Politics To The Next Level Prepared by The Hon. Baratunde Thurston Co-Starring The Hon. Jennifer @Magnolfi foursquare.com/user/baratunde @baratunde
    2. 2. about me #howtomayor w @baratunde
    3. 3. digital director @theonion #howtomayor w @baratunde
    4. 4. author-in-progress #HowToBeBlack #howtomayor w @baratunde
    5. 5. political writer/activist @jjpolitics #howtomayor w @baratunde
    6. 6. f/k/a @the_swine_flu #howtomayor w @baratunde
    7. 7. #HowToMayor #howtomayor w @baratunde
    8. 8. about foursquare #howtomayor w @baratunde
    9. 9. #howtomayor w @baratunde
    10. 10. delicatessen #howtomayor w @baratunde
    11. 11. owner john buffa #howtomayor w @baratunde
    12. 12. @baratunde vs. @ronjdub #howtomayor w @baratunde
    13. 13. Cumulative Mayor Oustings Baratunde Ousts Ron Ron Ousts Baratunde #howtomayor w @baratunde
    14. 14. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    15. 15. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    16. 16. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    17. 17. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    18. 18. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    19. 19. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    20. 20. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    21. 21. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    22. 22. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    23. 23. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    24. 24. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    25. 25. Cumulative Mayor Oustings 7 Baratunde Ousts Ron Ron Ousts Baratunde 6 5 4 3 2 1 0 Feb 22 Mar 1 Mar 19 Mar 30 Apr 7 Apr 12 Apr 16 Apr 16 May 7 May 8 May 26 #howtomayor w @baratunde
    26. 26. 49 days of peacetime mayorship... #howtomayor w @baratunde
    27. 27. July 14, 2010 the @magnolfi challenge #howtomayor w @baratunde
    28. 28. foursquare mayor war as political campaign #howtomayor w @baratunde
    29. 29. #howtomayor w @baratunde
    30. 30. ground rules #howtomayor w @baratunde
    31. 31. real check ins only #howtomayor w @baratunde
    32. 32. 30 days #howtomayor w @baratunde
    33. 33. keep it clean #howtomayor w @baratunde
    34. 34. sudden death #howtomayor w @baratunde
    35. 35. oh canada & vegas baby #howtomayor w @baratunde
    36. 36. #howtomayor w @baratunde
    37. 37. shit gets real #howtomayor w @baratunde
    38. 38. #howtomayor w @baratunde
    39. 39. #howtomayor w @baratunde
    40. 40. #howtomayor w @baratunde
    41. 41. http://baratun.de/MayorThurstonTee
    42. 42. #howtomayor w @baratunde
    43. 43. run-in #howtomayor w @baratunde
    44. 44. #howtomayor w @baratunde
    45. 45. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. #howtomayor w @baratunde
    46. 46. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. We need campaign finance reform. It's very expensive to run a campaign like this, and I may have to seek creative financing. Mayorship should be about service to the people, not how much you're willing to spend on a Cider Mustard Glazed Porkchop #howtomayor w @baratunde
    47. 47. In such an anti-incumbent environment, I'd be foolish to have blind confidence in my re-election bid. I am cautiously optimistic, but the key word is caution. In electoral politics, they say 80 percent of success is showing up. In Foursquare politics, 100 percent of success is showing up.  We need campaign finance reform. It's very expensive to run a campaign like this, and I may have to seek creative financing. Mayorship should be about service to the people, not how much you're willing to spend on a Cider Mustard Glazed Porkchop #howtomayor w @baratunde
    48. 48. @magnolfi’s unpublished answers #howtomayor w @baratunde
    49. 49. @magnolfi’s unpublished answers One of the great things about Foursquare is that it allows you to bring play into simple things like visiting a local restaurant. With that comes competition among friends, which is exactly what happened here. #howtomayor w @baratunde
    50. 50. @magnolfi’s unpublished answers One of the great things about Foursquare is that it allows you to bring play into simple things like visiting a local restaurant. With that comes competition among friends, which is exactly what happened here. For me, it has a lot to do with Design. In my work, I explore the ability to change and re-program environments to create new experiences. There are many design details I like here, from furniture, to lighting, to the use of photography. The retractable exterior walls, however, are my favorite signature piece #howtomayor w @baratunde
    51. 51. the rally #howtomayor w @baratunde
    52. 52. first ever foursquare mayoral rally #howtomayor w @baratunde
    53. 53. speech! #howtomayor w @baratunde
    54. 54. coalition government? #howtomayor w @baratunde
    55. 55. d day #howtomayor w @baratunde
    56. 56. #howtomayor w @baratunde
    57. 57. #howtomayor w @baratunde
    58. 58. the phone call #howtomayor w @baratunde
    59. 59. management on board #howtomayor w @baratunde
    60. 60. work it #howtomayor w @baratunde
    61. 61. #howtomayor w @baratunde
    62. 62. inauguration #howtomayor w @baratunde
    63. 63. a tremendous gathering #howtomayor w @baratunde
    64. 64. #howtomayor w @baratunde
    65. 65. @tristanwalker from foursquare traveled from the bay area for inauguration #howtomayor w @baratunde
    66. 66. the oath of office #howtomayor w @baratunde
    67. 67. what we accomplished #howtomayor w @baratunde
    68. 68. > 2x followers for @DeliNYC #howtomayor w @baratunde
    69. 69. press coverage by Metromix and WNYC’s Brian Lehrer (but not the lame NY Times) #howtomayor w @baratunde
    70. 70. full staff and management of Delicatessen aware of Foursquare and starting to use it #howtomayor w @baratunde
    71. 71. mayoral glasses for exclusive drinking #howtomayor w @baratunde
    72. 72. a friggin RALLY #howtomayor w @baratunde
    73. 73. interview with the architects #howtomayor w @baratunde
    74. 74. made Delicatessen trending venue during inauguration #howtomayor w @baratunde
    75. 75. a friggin INAUGURATION #howtomayor w @baratunde
    76. 76. official support of foursquare #howtomayor w @baratunde
    77. 77. stronger friendships #howtomayor w @baratunde
    78. 78. set a new bar for mayorship #howtomayor w @baratunde
    79. 79. gustavo rivera won his real election vs. pedro espada! #howtomayor w @baratunde
    80. 80. that’s it baratunde.com/franscrollow send @magnolfi a congratulations for her victory visit bajillionhits.biz cause it’s awesome #howtomayor w @baratunde

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