Everything I Needed To Know About Social Media I Learned From Being @The_Swine_Flu (by @baratunde)

by Baratunde Thurston on Jun 04, 2009

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video here: http://www.youtube.com/watch?v=72Prnf4Tzrg

video here: http://www.youtube.com/watch?v=72Prnf4Tzrg

Baratunde reveals he was the creator and operator of the various social media profiles for the swine flu during the recent outbreak.

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Everything I Needed To Know About Social Media I Learned From Being @The_Swine_Flu (by @baratunde) — Presentation Transcript

everything i needed to know about social media i learned from being @the_swine_ﬂu an @baratunde production

Get A Good Name

Brand Your Proﬁle • Name: The Swine Flu • Location: Fucking EVERYWHERE! • Bio: Bird ﬂu ain’t got shit on me. • Add relevant images

Be Provocative

Join The Conversation!

Follow Your Target Market

Stay Positive!

Collaborate

Share Your Achievements

Diversify

Host An Event

Encourage Participation!

Give Back

Ask The Crowd For Help

Location, Location, Location

Get Personal

Beware The Competition

Don’t Forget The Press!

All This In Two Weeks • 1,641 Twitter followers; 2,021 FB page fans w 800+ interactions • Twitter, Facebook, Disqus (blog comments), Digg, gmail, drop.io (hosting & phone #) • Twitter Replies from Chicago Tribune, Al Roker. Followed by Mitt Romney • #facelicking party attended by at least 159 • interview appeared in hufﬁngton post

Signoff an @baratunde production

Everything I Needed To Know About Social Media I Learned From Being @The_Swine_Flu (by @baratunde)

by Baratunde Thurston on Jun 04, 2009

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Everything I Needed To Know About Social Media I Learned From Being @The_Swine_Flu (by @baratunde) — Presentation Transcript