My Name is Baratunde, and
I’m a Facebook Curmudgeon
Small Presentation Thing for Web Community Forum 2007
www.baratunde.com
Comedian, Author, Vigilante Pundit

About Me
Political comedian, writer
Blogger for Huffington Post, Jack & Jill
Politics, baratunde.com
Former strategy consultant for
mediacommwebstuff
Recently joined The Onion as Web Editor
www.baratunde.com

Facebook User Since 1990s
www.baratunde.com

Rich User Profiles!
Name Major
Phone Number Email
Mailing Address Dorm Room
Class Year Offline-Poking
www.baratunde.com

Rich User Profiles!
Multi-
Platform
Messaging
Name Major
Phone Number Email
Mailing Address Dorm Room
Class Year Offline-Poking
www.baratunde.com

Rich User Profiles!
Multi-
Platform
Messaging
Behaviorial
Targeting
Data
Name Major
Phone Number Email
Mailing Address Dorm Room
Class Year Offline-Poking
www.baratunde.com

Rich User Profiles!
Multi-
Platform
Messaging
Behaviorial
Targeting
Data
Name Major
Phone Number Email Location-
Based
Mailing Address Dorm Room Services
Class Year Offline-Poking
www.baratunde.com

Things to Fix
in the New FacebookWebAdvertisingSocialPlatform 2.0 Service
Bad for whales (partially resolved)
Bass ackwards contacts & messaging
The (Spam) Platform
Other Whining
Conclusion
www.baratunde.com

The Day Facebook Died to Me
Presence
August 17, 2007
900 frnds, 600 in grp
replaced email list.
trapped
used for promo
BLOCKED
>> Angry Blogging
Photo by B I R D, via Flickr
Status: Partially resolved by Pages
www.baratunde.com

Groups vs. Pages
Presence
How about Grages?
Feature Groups Pages
? Y
Bulk Messaging w/o Limit
Y --
Members Can Reply to Msg
-- --
Target Msg by Geography, Other
Y -- *
Invite Mechanism
Y -- *
Use for Event Invites
-- Y
Applications
Y
Usage Metrics (vid plays, etc)
Y -- *
Easy to Find (via directory)
Status: Pages wins for me.
* = likely to be fixed
www.baratunde.com

I have 1,224 friends
Contacts
Now what?
Create Custom Groups:
Affiliation: high school, conference, illegally wiretapped
Geography, etc.
Let Me Do Things with them
Messaging
Event invites
View and interact with apps (e.g. popular books among subgroup)
Status: Still Sucks
www.baratunde.com

MySpace Flashbacks
Msging
or Never Abandon Basic Features that Work
Folders???
Search???
Group Messages???
Flagging???
Filters/Blocking???
Export/Download???
Status: Still Sucks
www.baratunde.com

MySpace Flashbacks
Msging
or Never Abandon Basic Features that Work
Folders???
Search???
Group Messages???
EMAIL!!
Flagging???
Filters/Blocking???
Export/Download???
Status: Still Sucks
www.baratunde.com

If I get one more Zombie invite
CrApps ...I’m digging up a corpse, injecting it with the Rage virus and
setting it loose on the Facebook developers
Give me a Dashboard w/ total &
friend users
Build in ratings
Create a category for “stupid”
Let me opt out
Status: Getting better. Doesn’t
email me
www.baratunde.com

Networks and Beacon
Whining
Now I’m just piling on
Let me join multiple city networks
Give users explicit control of their data
www.baratunde.com

Facebook has massive potential
The End
May one day be as good as
www.baratunde.com

Facebook has massive potential
The End
May one day be as good as
The
Internet
www.baratunde.com