Baratunde’s Facebook
Outreach Methods
Small Presentation Thing for Web Community Forum 2007
www.baratunde.com
Comedian, Author, Vigilante Pundit
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My Facebook Outreach
Stats
Off-Facebook Awareness
Profile-Based Actions
Groups & Events
Moving to Pages
Other stuff
www.baratunde.com
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Stats
Friends: 11238
Group members: 775
Fans: 92
Traffic referral: #5 overall
www.baratunde.com
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Off-Facebook Awareness
Friendster: Out to Lunch Forever
Mailing list replacement at live gigs
On business cards / flyers
Contact info on my website
www.baratunde.com
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Pimp My Profile
Splashcast player for media distro
Importing blog to Notes
Upload and tag videos (carefully)
Status as proxy for announcements
Wall shoutouts (cleaner than MySpace)
www.baratunde.com
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Groups & Events
Manual migration from Network to Global
Getting members: Friend > Group Invite
Uses: bulk email, event invites, officers
Exclusive offer experiment
How my inactive group forced me to drown
a puppy and upload the murder to Facebook
Manual migration from Group to Page :(
www.baratunde.com
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Moving to Pages from Groups
How about Poups?
Feature Groups Pages
Bulk Messaging w/o Limit ? Y
Members Can Reply to Msg Y --
Target Msg by Geography, Other -- --
Invite Members / Fans Y -- *
Use for Event Invites Y -- *
Browse-/Searchable in Directory Y -- *
Profile Visibility Lame Not Lame
Applications -- Y
Usage Metrics (vid plays, etc) -- Y
Officers Y --
Status: Pages wins for me.
* = likely to be fixed
www.baratunde.com
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Other Stuff
I took out an ad once. Sucked
www.baratunde.com
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