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Content checklist 010412_sb
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Content checklist 010412_sb

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Content checklist prior to publication.

Content checklist prior to publication.

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  • 1. AT&T f p a gWeb Site Content Checklist eThis checklist is a tool to guide AT&T content developers and / feditors in creating and reviewing content for sites, social imedia and newsletters. lProject Name: eDate: n a In Word, go to View > Header/Footer to add m file names to the left. e NotesInformation ArchitectureIs approved by the Web Site ManagerDoes not duplicate existing contentSection Landing Pages – provide an introduction to a section and links to deeper contentAre short, concise, and easy to scanMake sense when found out of context via searches, links, or bookmarksProvide an introduction to content in the section Provide links to top levels of content in the sectionEach Page as a WholeIs short, concise, and easy to scanMakes sense when found out of context via searches, links, or bookmarksHas the content been proofed for grammar or editing mistakes?Does the writing style suit the sites objectives and speak to its targetaudience?Does the copys tone adjust to the content – for example sales vs. customerservice?Is the sites copy written for the Web and not print media?Is the site copy readability in tandem with the target audience? (Fleish-Kincaid)Are your messages clear?Is information easy to find?Is style/vocabulary consistent? .
  • 2. AT&T f p a gWeb Site Content Checklist eThis checklist is a tool to guide AT&T content developers and / feditors in creating and reviewing content for sites, social imedia and newsletters. lProject Name: eDate: n a In Word, go to View > Header/Footer to add m file names to the left. e NotesDoes the content meet business goals?Does the content meet user needs, goals and interests?Does the content follow best SEO practices such as keyword density – withoutsacrificing quality in other areas?Can users find the content or product when searching using relevantkeywords?Header TextIs conciseIs uniqueDescribes page contentContains keywords that are used in searches, help the page rank high insearch results, and are important to your usersProvides a meaningful caption for search resultsDoes not contain acronyms or abbreviationsDoes not include ampersands unless they are embedded in terms, e.g., R&DIntroductory TextDescribes/introduces page contentContains keywords that are used in searches, help the page rank high insearch results, and are important to the target audienceDoes not contain acronyms or abbreviations that are not defined or used onthe pageThe first few hundred characters provide a meaningful summary in searchresultsDoes not include ampersands unless they are embedded in terms, e.g., R&D .
  • 3. AT&T f p a gWeb Site Content Checklist eThis checklist is a tool to guide AT&T content developers and / feditors in creating and reviewing content for sites, social imedia and newsletters. lProject Name: eDate: n a In Word, go to View > Header/Footer to add m file names to the left. e NotesSubheadsAre used to break up long blocks of textContain keywords that are used in searches, help the page rank high insearch results, and are important to the target audienceDescribe paragraph/section contentDo not contain acronyms or abbreviationsDo not include ampersands unless they are embedded in terms, e.g., R&DBody of ContentIs short, concise, and easy to scan (does not exceed 2-4 sentences per graph)Contains keywords that are used in searches, help the page rank high insearch results, and are important to target audienceDoes not contain acronyms or abbreviations that are not defined or used onthe pageDoes not include ampersands unless they are embedded in termsSpells out acronyms before they are usedLinksTell visitors when they are leaving the siteTell users where they are going (e.g., avoid "Click here.")ImagesEvery image has descriptive alt text.Alt text does not include ampersands unless they are embedded in terms,e.g., R&D. (Only graphical text uses &.) .

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