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Oral   viral marketing Ppt
 

Oral viral marketing Ppt

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    Oral   viral marketing Ppt Oral viral marketing Ppt Presentation Transcript

    • VIRAL MARKETING Introduction Ducarmois Baptiste
    • VIRAL MARKETING DEFINITION Viral or buzz marketing is a buzzword referring to marketing techniques that use pre-existing technologies to achieve other marketing objectives (such as product sales) through viral processes, analogous to the spread of viruses. Howard, Theresa (2005-06-23). "USAToday: Viral advertising spreads through marketing plans". USA Today. Retrieved 2010-05-27. June 23, 2005, 2005 What is it?
    • VIRAL MARKETING « Viral » marketing is a reference to the word « Virus », because information grow as fast as viruses. INTERNET $€$ Web 2.0 What is it?
    • VIRAL MARKETING Viral marketing must be dynamic. It needs the customers want to answer, click, and share your message. Examples: e-mailing campaigns Games and contests Blogs, informative websites,… Provide discounts E-cards How does it work?
    • VIRAL MARKETING New customers E-reputation Main objectives?
    • VIRAL MARKETING Customers alter the main message Laws Turn « flop » in « top » ! Inconvenances?
    • VIRAL MARKETING Step 1: Make it Simple less than 10 seconds What kind of campaign? Steps for a good viral campaign
    • VIRAL MARKETING Step 2: Make it Relevant Appeal to the vast majority of people Steps for a good viral campaign
    • VIRAL MARKETING Step 3: Create Sales Opportunities Goal of a marketing campaign:  Ensure to provide links / vouchers Steps for a good viral campaign
    • VIRAL MARKETING Step 4: Use the Right Technology Strong technology to support viral spread How to spread the campaign? Steps for a good viral campaign
    • VIRAL MARKETING Step 5: Reflect the Brand Company easy to recognize Message must fit to brand’s values. Previously used messages Steps for a good viral campaign
    • VIRAL MARKETING Step 6: Word of Mouse YOUR AD Steps for a good viral campaign
    • VIRAL MARKETING Step 7: Reward the User People are interested by benefits  Give them some! Steps for a good viral campaign
    • VIRAL MARKETING #10 TOP 10
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    • VIRAL MARKETING 1° What is the main objective of viral marketing ? A: find new customers, (take care of E-reputation) 2° How many steps are required in viral marketing process? A: Seven 3° Give an example of bad buzz turned into good buzz. A: La Redoute Questions
    • VIRAL MARKETING Thank you for your attention! Ducarmois Baptiste