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Oral viral marketing Ppt

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  • 1. VIRAL MARKETING Introduction Ducarmois Baptiste
  • 2. VIRAL MARKETING DEFINITION Viral or buzz marketing is a buzzword referring to marketing techniques that use pre-existing technologies to achieve other marketing objectives (such as product sales) through viral processes, analogous to the spread of viruses. Howard, Theresa (2005-06-23). "USAToday: Viral advertising spreads through marketing plans". USA Today. Retrieved 2010-05-27. June 23, 2005, 2005 What is it?
  • 3. VIRAL MARKETING « Viral » marketing is a reference to the word « Virus », because information grow as fast as viruses. INTERNET $€$ Web 2.0 What is it?
  • 4. VIRAL MARKETING Viral marketing must be dynamic. It needs the customers want to answer, click, and share your message. Examples: e-mailing campaigns Games and contests Blogs, informative websites,… Provide discounts E-cards How does it work?
  • 5. VIRAL MARKETING New customers E-reputation Main objectives?
  • 6. VIRAL MARKETING Customers alter the main message Laws Turn « flop » in « top » ! Inconvenances?
  • 7. VIRAL MARKETING Step 1: Make it Simple less than 10 seconds What kind of campaign? Steps for a good viral campaign
  • 8. VIRAL MARKETING Step 2: Make it Relevant Appeal to the vast majority of people Steps for a good viral campaign
  • 9. VIRAL MARKETING Step 3: Create Sales Opportunities Goal of a marketing campaign:  Ensure to provide links / vouchers Steps for a good viral campaign
  • 10. VIRAL MARKETING Step 4: Use the Right Technology Strong technology to support viral spread How to spread the campaign? Steps for a good viral campaign
  • 11. VIRAL MARKETING Step 5: Reflect the Brand Company easy to recognize Message must fit to brand’s values. Previously used messages Steps for a good viral campaign
  • 12. VIRAL MARKETING Step 6: Word of Mouse YOUR AD Steps for a good viral campaign
  • 13. VIRAL MARKETING Step 7: Reward the User People are interested by benefits  Give them some! Steps for a good viral campaign
  • 14. VIRAL MARKETING #10 TOP 10
  • 15. VIRAL MARKETING # 9 TOP 10
  • 16. VIRAL MARKETING #8 TOP 10
  • 17. VIRAL MARKETING # 7 TOP 10
  • 18. VIRAL MARKETING #6 TOP 10
  • 19. VIRAL MARKETING # 5 TOP 10
  • 20. VIRAL MARKETING #4 TOP 10
  • 21. VIRAL MARKETING # 3 TOP 10
  • 22. VIRAL MARKETING #2 TOP 10
  • 23. VIRAL MARKETING #1 TOP 10
  • 24. VIRAL MARKETING 1° What is the main objective of viral marketing ? A: find new customers, (take care of E-reputation) 2° How many steps are required in viral marketing process? A: Seven 3° Give an example of bad buzz turned into good buzz. A: La Redoute Questions
  • 25. VIRAL MARKETING Thank you for your attention! Ducarmois Baptiste