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VIRAL MARKETING

Introduction

Ducarmois Baptiste
VIRAL MARKETING
DEFINITION

Viral or buzz marketing is a buzzword referring to marketing
techniques that use pre-existing ...
VIRAL MARKETING
« Viral » marketing is a reference to the word « Virus », because
information grow as fast as viruses.
INT...
VIRAL MARKETING
Viral marketing must be dynamic. It needs the customers want to
answer, click, and share your message.
Exa...
VIRAL MARKETING
New customers

E-reputation

Main objectives?
VIRAL MARKETING
Customers alter the main message
Laws

Turn « flop » in « top » !

Inconvenances?
VIRAL MARKETING
Step 1: Make it Simple
less than 10 seconds
What kind of campaign?

Steps for a good viral campaign
VIRAL MARKETING
Step 2: Make it Relevant

Appeal to the
vast majority of people

Steps for a good viral campaign
VIRAL MARKETING
Step 3: Create Sales Opportunities

Goal of a marketing campaign:

 Ensure to provide links / vouchers

S...
VIRAL MARKETING
Step 4: Use the Right Technology
Strong technology to support viral spread
How to spread the campaign?

St...
VIRAL MARKETING
Step 5: Reflect the Brand
Company easy to recognize
Message must fit to brand’s values.

Previously used m...
VIRAL MARKETING
Step 6: Word of Mouse

YOUR AD

Steps for a good
viral campaign
VIRAL MARKETING
Step 7: Reward the User
People are interested by benefits

 Give them some!

Steps for a good viral campa...
VIRAL MARKETING

#10

TOP 10
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#2

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#1

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VIRAL MARKETING
1° What is the main objective of viral marketing ?
A: find new customers, (take care of E-reputation)
2° H...
VIRAL MARKETING

Thank you for your attention!

Ducarmois Baptiste
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Oral viral marketing Ppt

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Transcript of "Oral viral marketing Ppt"

  1. 1. VIRAL MARKETING Introduction Ducarmois Baptiste
  2. 2. VIRAL MARKETING DEFINITION Viral or buzz marketing is a buzzword referring to marketing techniques that use pre-existing technologies to achieve other marketing objectives (such as product sales) through viral processes, analogous to the spread of viruses. Howard, Theresa (2005-06-23). "USAToday: Viral advertising spreads through marketing plans". USA Today. Retrieved 2010-05-27. June 23, 2005, 2005 What is it?
  3. 3. VIRAL MARKETING « Viral » marketing is a reference to the word « Virus », because information grow as fast as viruses. INTERNET $€$ Web 2.0 What is it?
  4. 4. VIRAL MARKETING Viral marketing must be dynamic. It needs the customers want to answer, click, and share your message. Examples: e-mailing campaigns Games and contests Blogs, informative websites,… Provide discounts E-cards How does it work?
  5. 5. VIRAL MARKETING New customers E-reputation Main objectives?
  6. 6. VIRAL MARKETING Customers alter the main message Laws Turn « flop » in « top » ! Inconvenances?
  7. 7. VIRAL MARKETING Step 1: Make it Simple less than 10 seconds What kind of campaign? Steps for a good viral campaign
  8. 8. VIRAL MARKETING Step 2: Make it Relevant Appeal to the vast majority of people Steps for a good viral campaign
  9. 9. VIRAL MARKETING Step 3: Create Sales Opportunities Goal of a marketing campaign:  Ensure to provide links / vouchers Steps for a good viral campaign
  10. 10. VIRAL MARKETING Step 4: Use the Right Technology Strong technology to support viral spread How to spread the campaign? Steps for a good viral campaign
  11. 11. VIRAL MARKETING Step 5: Reflect the Brand Company easy to recognize Message must fit to brand’s values. Previously used messages Steps for a good viral campaign
  12. 12. VIRAL MARKETING Step 6: Word of Mouse YOUR AD Steps for a good viral campaign
  13. 13. VIRAL MARKETING Step 7: Reward the User People are interested by benefits  Give them some! Steps for a good viral campaign
  14. 14. VIRAL MARKETING #10 TOP 10
  15. 15. VIRAL MARKETING # 9 TOP 10
  16. 16. VIRAL MARKETING #8 TOP 10
  17. 17. VIRAL MARKETING # 7 TOP 10
  18. 18. VIRAL MARKETING #6 TOP 10
  19. 19. VIRAL MARKETING # 5 TOP 10
  20. 20. VIRAL MARKETING #4 TOP 10
  21. 21. VIRAL MARKETING # 3 TOP 10
  22. 22. VIRAL MARKETING #2 TOP 10
  23. 23. VIRAL MARKETING #1 TOP 10
  24. 24. VIRAL MARKETING 1° What is the main objective of viral marketing ? A: find new customers, (take care of E-reputation) 2° How many steps are required in viral marketing process? A: Seven 3° Give an example of bad buzz turned into good buzz. A: La Redoute Questions
  25. 25. VIRAL MARKETING Thank you for your attention! Ducarmois Baptiste
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