Revive Energy Mints

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  • 1. Revive Energy Mints Product & Marketing Overview
  • 2.
    • Energy Supplements ($8 Billion)
    • Health Products ($91 Billion)
    • Superfoods ($36 Billion)
    • Fresh Breath ($10 Billion)
    Revive Energy Mints are Capturing the 4 Hottest Growing Consumer Segments!
  • 3. The Energy Product Revolution
    • The Perfect ‘Designer’ Energy Product:
      • Nearly 3 Years in Research & Development.
        • Optimized Energy Delivery:
          • 85 mg of caffeine in each Revive Energy Mint.
            • More caffeine than one can of the leading energy drink.
          • Proprietary energy delivery formula:
            • Energy boost is realized faster than drinks.
        • Perfected Product Formula:
          • Product flavor optimized via consumer testing.
          • Sugar-free: No diabetic issues.
          • Safe, stable, and sterile product.
            • Produced in FDA Licensed, cGMP Facility.
          • No liquid components.
  • 4. Energy Product Comparison Energy Product Sugar Content Caffeine Content Serve Size / Calories Est. Cost per Serving Red Bull™ Energy Drink 27g 80 mg 8.3 fl oz / 110 $2.99 Rockstar™ Energy Drink 60g 80 mg 8.0 fl oz / 130 $2.99 Full Throttle™ Energy Drink 29g 72 mg 8.0 fl oz / 111 $2.99 0g 85 mg 1 mint / 4 $0.38 (8 mints/pkg) Vojo Extreme™ Energy Mints 0g 10 mg 1 mint / 0 $0.08 (40 mints/pkg) 5 Hour Energy ™ 0g unknown 2 fl oz / 4 $2.99 Red Bull ™ Sugar-Free 0g 80 mg 8.3 fl oz / 10 $2.99
  • 5. Benefits to Product Retailers
    • Unique New Product with High Consumer Demand
      • Steady consumer growth trends.
        • 65% of Persons 13-35 have used an energy product of some kind.
          • Strong repeat clientele base.
          • Large marketable audience
      • High profit margins and ROI.
        • Initial Retail margin for either retail option (2-pack or 8-pack) is 30-50%.
          • Flexible price points with volume discounts available.
          • Source: Mintel Energy Products Report – 2007.
  • 6. Retailer Benefits (Cont.)
    • Product Configurations Available
      • Retail 8-mint sleeves
        • Retail & snack/soda vending solution.
          • 1x 8-Mint Sleeve is content-equivalent to eight energy drinks.
            • Fraction of the cost.
          • Point of purchase marketing materials.
            • Retail stands, aisle display racks, etc.
      • Retail 2-mint ‘ 8-Hour Power Pack ’ mid-price retail solution for countertop displays.
          • Dominant price point and easy access for spontaneous purchases.
          • Bridge the gap between bulk vending and 8-mint sleeves.
  • 7. Energy Product Market Analysis
    • Energy product market projected at $10B by 2010.
      • Energy product market has grown by approximately 50% year over year since 2001.
      • Sugar-free energy products show highest growth.
        • 2x the growth rate of sugar-based energy products.
        • Revive Energy Mints™ are both sugar-free and low-calorie.
    Sources: * Mintel Energy Product Report – 2006 ** Soda With Buzz, Forbes, Kerry A. Dolan, 03.28.05 *** Super Foods and Drinks…Market Report, Hughes - 2007 **** Goldman Sachs: Energy Product Market Outlook - 2006
  • 8. Perceptual Map
    • Competitive Advantage: While all of these energy products are approximately equivalent in perceived energy content, Revive provides its product at a much lower cost to the consumer, with 2-mint, ‘8-Hour Power Packs’ only costing 1/3 the price of an energy drink or energy shot.
  • 9. Superfood Product Market Analysis
    • Superfood Market Projected at $10.1B by 2011.
      • Exotic fruits are the leading segment of this industry.
        • Acai and Goji, two exotic fruits, show ~400% Market Growth.
          • Both of these fruits are included in the Revive Energy Mints™ Superfood Blend.
  • 10. Perceptual Map
    • Product Differentiation: Much of Revive’s growth rate can be attributed to the fact that it operates within a non-contested area of the energy product market.
  • 11. The Product
    • Revive is Unlike Any Other Energy Product:
      • Unique Superfood + Energy Blend Combo:
        • Energy Blend
          • Guarana + Caffeine + Green-Tea Extract + Ginseng.
          • 85 mg of Caffeine per each mint.
          • 1x 16mm mint is energy-equivalent to 1x 8 floz Red Bull ®.
        • Superfood Blend
          • Superfoods are defined as having exceptional health or other benefits, such as improving immunity, energy or circulation.
          • Revive contains a unique triple-Superfood blend. More about Superfoods…
  • 12. Revive Superfoods Overview
    • The Superfood Components of Revive:
        • Superfoods = Antioxidants
          • Revive is seated upon the "Cutting edge" of antioxidant nutrition by way of focusing upon the new and unique classes of compounds contained in the Superfood extracts that are in each Revive Energy Mint: Xanthones, Goji polysaccharides and Zeaxanthins.
        • A ç ai Berry ( Pronouced Ah-sye-ee )
          • Rich in Omega Fatty Acids commonly found in Salmon, as well as amino acids, antioxidants and proteins.
          • Acai is touted as one of the healthiest and most nutritious foods in the world.
          • Acai has long been a premiere leader of the Superfood product market, second only to Pomegranate.
          • “ This little berry is one of the most nutritious and powerful foods in the world” – Dr. Nicholas Perricone CEO of NV Perricone MD, Ltd.
  • 13. Superfood Overview Continued
        • Goji Berry
          • Rich in antioxidants, carotenoids and b-Vitamins. The Goji is believed to improve skin health and support overall metabolic and immune system health.
          • Goji antioxidants have been determined to be equivalent to that of vitamin C according to a study in the Journal of Ethnopharmacology.
        • Mangosteen Fruit
          • Fruit native to Southeast Asia and other Equatorial Regions.
          • Long history of uses in herbal and traditional medicine.
          • Contains over 40 Xanthones (Zan-thones).
          • Xanthones are some of the most powerful antioxidants known to science, with one study showing them to surpass the antioxidant strength of Vitamin C.
          • It is the Inedible portion of the fruit that contains the beneficial compounds, and this is what is utilized in Revive mints.
  • 14. Purchasing Revive Mints 2-Packs can be purchased in pre packaged Displays (17 Packs Per Display Box, 12 Boxes per Case) All 8-Packs come in prepackaged display cases (12 Packs Per Display Box, 10 Boxes per Case) 2-Packs can also be bought in bulk orders for a Display Rack or for Vending Machines (250 a Case) *We sell Display Racks
  • 15. Pricing Approaches and Available Margin & Profit
    • has prepared several pricing matrices for retail. Margins provided are only suggested amounts, and markup can be negotiated per account, besides the selling price for 2-mint packs ($.99).
    *Profit margin is calculated based on Price for the benefit of Retailers.*
  • 16. Retail Margin Opportunity 2-Mint Sleeve Retailing for $0.99 (Pricing Same for Bulk or Display Ready Case) Case Volume Cost per Case Cost per Power Pack (2 mints) Retailer Margin (1 Power Pack) 1-25 Cases $162.50 $0.65 34% 25-50 Cases $155.00 $0.62 37% 50-100 Cases $150.00 $0.60 39% 100-250 Cases $142.50 $0.57 42% 250-500 Cases $137.50 $0.55 44% 500+ Cases $125.00 $0.50 49%
  • 17. Retail Margin Opportunity 8-Mint Sleeve Retailing for $3.00 Case Volume Cost per Case (10 Boxes) Cost per Box (12 Sleeves) Cost per Sleeve (8 mints) Retailer Margin (1 sleeve) 1-5 Cases $237.6 $23.76 $1.98 34% 6-20 Cases $230.40 $23.40 $1.92 36% 21-50 Cases $223.2 $22.32 $1.86 38% 50-75 Cases $208.80 $20.88 $1.74 42% 75-100 Cases $201.60 $20.16 $1.68 44% 100-250 Cases $187.20 $18.72 $1.56 48% 250+ Cases $180.00 $18.00 $1.50 50%
  • 18. Recessive Economics
    • In our current state of recession, consumers have displayed a trend of decreased spending in general, and increased spending on cheaper goods. Revive operates at the low-price end of the energy product spectrum, making it a more desirable product during a recession for both you and the consumer.
  • 19. Presentation Conclusion
    • Questions?
    • Additional Information:
      • http://www.ryloproducts.com
  • 20.