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Affilate marketing

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Transcript

  • 1. AffiliAte mArketing Sujit Das Adhikari DMS-PU MBA 2nd Year
  • 2. Primary Objectives.
  • 3. What is it?  Affiliate marketing is a marketing practice in  which a business rewards one or  more affiliates for each visitor or customer  brought about by the affiliate's marketing  efforts.
  • 4. How it works?
  • 5. It is a revenue sharing venture between a website owner and an online merchant.
  • 6. There are three ways to earn money through affiliate marketing:   Pay per Click or Cost- per-click affiliate programs.  Pay per Lead or Cost- per-lead affiliate programs.  Pay per Sale or Cost- per-sale affiliate programs.
  • 7. The world’s biggest bookstore has one of the most successful examples of an affiliate program:
  • 8. 1-800 flowers’ affiliate marketing.
  • 9. Affiliate Programs as a Marketing tool.
  • 10. Two major Advantages to merchant. 
  • 11. Two major Advantages to affiliate.
  • 12. Types of Affiliates  Coupon or discount websites  Shopping directories  Search affiliates  Personal blogs  Niche product/services sites
  • 13. Two Approaches to Operating a Successful Affiliate Marketing 
  • 14. Affiliate Marketing Risks and Challenges.  Unethical Affiliates.  Cookie stuffing.  Spyware.  Parasite ware.  Spammers.  Negative perception of tracking cookies.
  • 15. Why Affiliate Marketing Is Profitable for E-Business?  Affiliate marketing for the new entrepreneur is that the startup cost is very low.  Limited to what you have to pay to connect with the Internet, the software for computer, and a web site.  So many different ways to set up the program for moneymaker.
  • 16. The Super Affiliate Marketing Tactics