DISNEY LAND• The Walt Disney Company is a diversified worldwide entertainment company with operations in four major business segments: Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products.
Custumer relations - Disney recognizes that many people donot have the opportunity to travel to the U.S.to visit Walt Disney World or Disneyland. As aresult, Disney developed theme parks aroundthe globe to capture the market, adaptingthem to local cultures. They includeDisneyland Paris, Tokyo Disney, and HongKong Disneyland. With worldwideexpansion, Disney aims to increase itsmarketplace and expand its brand.
- Disneys ownership of media networks suchas "ABC," "Disney Channel," and "ESPN" is astrategy the company is using to market its brandto Americans. This includes a systematic approachto television advertising, as well as radiocommercials, print, outdoor advertising, andmobile initiatives, promoting discounts onresorts, and family packages. - To reach teenagers, Disney launched"advergaming," which puts ad messages in onlineand video games. The goal is to reach kids directlyand encourage them to urge their parents to visit aDisney park for a family experience.
Supplier Relations• The Walt Disney Company is a diversified worldwide entertainment company with operations in four major business segments: Studio Entertainment, Parks and Resorts, Media Networks and Consumer Products.
Disney recognizes that ongoing efforts must be made to include diverse suppliers in our sourcing activities. As such, we have a companywide Supplier Diversity and Sustainability team that undertakes the following tasks:• Supporting our sourcing teams to identify qualified diverse suppliers• Developing and executing projects that position Disney to deliver year over year increases in the volume of business contracted with diverse suppliers• Engaging with, and providing leadership and financial support to, advocacy organizations that propagate "best practices" related to supplier diversity
BANA HILLSWith a height of 1,487m above the sea leveland a temperate climate, Ba Na Hill is a realtreasure of Vietnam. Only a 50km drive fromDanang city to the West, tourists in Vietnamtravel can reach one of the most spectacularsights that is Ba Na.
Custumer relations• As a destination of tourist in Vietnam, Bana hills ‘s custumers are foreigners who come to Vietnam to travel and people all around Vietnam• With many resorts like Bà Nà by night, Lê Nim, Biệt thự Hoàng Lan... and Buddhist cultural area, wine cellar and numerous hotels, villas, bars and so on, many domestic and foreign tourists are coming to Bana Hills