SOCIAL MEDIAStrategy and Measurement for Advocacy               INDRIYATNO BANYUMURTI              banyumurti@relawan-tik....
@banyumurtibanyumurti@relawan-tik.orgwww.facebook.com/banyumurtiwww.banyumurti.net   INDRIYATNO BANYUMURTI
“a group of Internet-based applications that build on the ideological multi faceted and technological foundations of Web 2...
Img: aegisblogs.comWhy Social Media?
many to many communication
alexa.com10 Top Sites     in Indonesia
Social Media Revolution
POPULATION1. China        1,3 M2. India        1,2 M3.USA3. Facebook    842JT               313 JT4. Indonesia4. USA      ...
FACEBOOK
Gerakan Sosial
JAM                  video diunggah                     TIAP                     MENITAtau 1 jam video diunggah tiap detik...
Miliarvideo ditonton  TIAP  HARI
JutaPengunjung  berbeda TIAPBULAN
JUTAAN   TAHUN  dibutuhkanuntuk menontonsemua video di   You Tube
26 September 2011
29.4M
Create Blog/Website
•   Complete Information•   Google-able•   Dinamic Content•   Increase Awareness•   Building Personal RelationshipWhy webs...
HOW TOMEASURE?
Facebook Insight  Crowdbooster  Tweetreach  Twittercounter  Google AnalyticsTOOLS
FACEBOOK PAGE
FACEBOOK INSIGHT              From: Facebook Page Insight Guide
FACEBOOK INSIGHT
FACEBOOK INSIGHT
FACEBOOK INSIGHT
Reach    FACEBOOK INSIGHT
Engaged Users     FACEBOOK INSIGHT
Talking About This       FACEBOOK INSIGHT
LIKE       FACEBOOK INSIGHT
LIKE       FACEBOOK INSIGHT
REACH        FACEBOOK INSIGHT
REACH        FACEBOOK INSIGHT
REACH        FACEBOOK INSIGHT
Talking About This        FACEBOOK INSIGHT
Talking About This        FACEBOOK INSIGHT
TWITTER
You share something on Twitter. People spread the word. TweetReach tells you who’s talking  about it, how many people saw ...
Exposure is the number of overallReach is the number of unique   impressions generated by tweetspeople who receieved tweet...
Activity:• Total number of tweets and unique contributors• Time Period (in free version is time period for 50 tweets)• Twe...
Top Contributors:                     Most retweeted tweets:• Highest exposure: contributor who   • The top three most ret...
Contributors:                       Tweets timeline:Complet list of all contributors:   Full list of all tweets in this re...
• How many visitors of your blog/site?• Where visitors came from?• How long visitors are staying on your  blog/site?• Whic...
GOOGLE ANALYTICS
Visitors Overview                                  Time Period                                (can be changed)            ...
Visitors Statistic                     Number of visits                     Number of unduplicated visitors               ...
Traffic Sources         GOOGLE ANALYTICS
Search EngineDirect TrafficReffering Sites                  GOOGLE ANALYTICS
Content          GOOGLE ANALYTICS
So, what should we do?
A   •AttentionI   •InterestD   •DesireA   •Action
Social Media Tips for Better Engagement
Be Active!
Be Interesting!
Be Humble!
Be Unprofessional!
Be Honest!
www.relawan-tik.org            www.blogor.org        www.internetsehat.org                       Thank You…               ...
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
Social Media, Measurement and Strategy in Indonesia
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Social Media, Measurement and Strategy in Indonesia

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Social Media, Measurement and Strategy in Indonesia

  1. 1. SOCIAL MEDIAStrategy and Measurement for Advocacy INDRIYATNO BANYUMURTI banyumurti@relawan-tik.org
  2. 2. @banyumurtibanyumurti@relawan-tik.orgwww.facebook.com/banyumurtiwww.banyumurti.net INDRIYATNO BANYUMURTI
  3. 3. “a group of Internet-based applications that build on the ideological multi faceted and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content”What is Social Media?
  4. 4. Img: aegisblogs.comWhy Social Media?
  5. 5. many to many communication
  6. 6. alexa.com10 Top Sites in Indonesia
  7. 7. Social Media Revolution
  8. 8. POPULATION1. China 1,3 M2. India 1,2 M3.USA3. Facebook 842JT 313 JT4. Indonesia4. USA 240 JT 313 JT5. Indonesia 240 JT
  9. 9. FACEBOOK
  10. 10. Gerakan Sosial
  11. 11. JAM video diunggah TIAP MENITAtau 1 jam video diunggah tiap detiknya
  12. 12. Miliarvideo ditonton TIAP HARI
  13. 13. JutaPengunjung berbeda TIAPBULAN
  14. 14. JUTAAN TAHUN dibutuhkanuntuk menontonsemua video di You Tube
  15. 15. 26 September 2011
  16. 16. 29.4M
  17. 17. Create Blog/Website
  18. 18. • Complete Information• Google-able• Dinamic Content• Increase Awareness• Building Personal RelationshipWhy website/blog?
  19. 19. HOW TOMEASURE?
  20. 20. Facebook Insight Crowdbooster Tweetreach Twittercounter Google AnalyticsTOOLS
  21. 21. FACEBOOK PAGE
  22. 22. FACEBOOK INSIGHT From: Facebook Page Insight Guide
  23. 23. FACEBOOK INSIGHT
  24. 24. FACEBOOK INSIGHT
  25. 25. FACEBOOK INSIGHT
  26. 26. Reach FACEBOOK INSIGHT
  27. 27. Engaged Users FACEBOOK INSIGHT
  28. 28. Talking About This FACEBOOK INSIGHT
  29. 29. LIKE FACEBOOK INSIGHT
  30. 30. LIKE FACEBOOK INSIGHT
  31. 31. REACH FACEBOOK INSIGHT
  32. 32. REACH FACEBOOK INSIGHT
  33. 33. REACH FACEBOOK INSIGHT
  34. 34. Talking About This FACEBOOK INSIGHT
  35. 35. Talking About This FACEBOOK INSIGHT
  36. 36. TWITTER
  37. 37. You share something on Twitter. People spread the word. TweetReach tells you who’s talking about it, how many people saw it, and who those people are. Free Version only give analysis for last 50 tweets
  38. 38. Exposure is the number of overallReach is the number of unique impressions generated by tweetspeople who receieved tweets in this report – the total numberabout your search query about of time tweets were delivered tothis time period timeline s. The graph breaks down how namy Twitter account received how many tweets about your search query
  39. 39. Activity:• Total number of tweets and unique contributors• Time Period (in free version is time period for 50 tweets)• Tweet type break down
  40. 40. Top Contributors: Most retweeted tweets:• Highest exposure: contributor who • The top three most retweeted generated the highest exposure tweets, including automatic from direct impression retweets or manual retweets (RT• Most retweeted: contributor who @username) received most retweeted• Most mentioned: contributor who was mentioned the most times
  41. 41. Contributors: Tweets timeline:Complet list of all contributors: Full list of all tweets in this report- How many tweets they posted- How many Retweets the received- How many impression their tweet generated
  42. 42. • How many visitors of your blog/site?• Where visitors came from?• How long visitors are staying on your blog/site?• Which pages of your blog/sites visited most?• If visitors came to your site from a search engine, what keywords they search?
  43. 43. GOOGLE ANALYTICS
  44. 44. Visitors Overview Time Period (can be changed) Daily Visitors GOOGLE ANALYTICS
  45. 45. Visitors Statistic Number of visits Number of unduplicated visitors Total number of pages viewed Average number of pages viewed during a visit Average time duration of a session Percentage of single-page visits Percentage of visits that were first-time visits GOOGLE ANALYTICS
  46. 46. Traffic Sources GOOGLE ANALYTICS
  47. 47. Search EngineDirect TrafficReffering Sites GOOGLE ANALYTICS
  48. 48. Content GOOGLE ANALYTICS
  49. 49. So, what should we do?
  50. 50. A •AttentionI •InterestD •DesireA •Action
  51. 51. Social Media Tips for Better Engagement
  52. 52. Be Active!
  53. 53. Be Interesting!
  54. 54. Be Humble!
  55. 55. Be Unprofessional!
  56. 56. Be Honest!
  57. 57. www.relawan-tik.org www.blogor.org www.internetsehat.org Thank You… Presentasi ini dapat diunduh di: www.slideshare.net/banyumurti @banyumurti
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