SOCIAL MEDIAStrategy and Measurement for Advocacy               INDRIYATNO BANYUMURTI              banyumurti@relawan-tik....
@banyumurtibanyumurti@ictwatch.comwww.facebook.com/banyumurtiwww.banyumurti.net   INDRIYATNO BANYUMURTI
“a group of Internet-based applications that build on the ideological multi faceted and technological foundations of Web 2...
Social Media        RevolutionWhy Social Media?
many to many communication
alexa.com10 Top Sites     in Indonesia
HOW TO MEASURE?
FACEBOOK
FACEBOOK PAGE
FACEBOOK INSIGHT              From: Facebook Page Insight Guide
FACEBOOK INSIGHT
FACEBOOK INSIGHT
FACEBOOK INSIGHT
Reach    FACEBOOK INSIGHT
Engaged Users     FACEBOOK INSIGHT
Talking About This       FACEBOOK INSIGHT
LIKE       FACEBOOK INSIGHT
LIKE       FACEBOOK INSIGHT
REACH        FACEBOOK INSIGHT
REACH        FACEBOOK INSIGHT
REACH        FACEBOOK INSIGHT
Talking About This        FACEBOOK INSIGHT
Talking About This        FACEBOOK INSIGHT
TWITTER
29.4M
You share something on Twitter. People spread the word. TweetReach tells you who’s talking  about it, how many people saw ...
Exposure is the number of overallReach is the number of unique   impressions generated by tweetspeople who receieved tweet...
Activity:• Total number of tweets and unique contributors• Time Period (in free version is time period for 50 tweets)• Twe...
Top Contributors:                     Most retweeted tweets:• Highest exposure: contributor who   • The top three most ret...
Contributors:                       Tweets timeline:Complet list of all contributors:   Full list of all tweets in this re...
• How many visitors of your blog/site?• Where visitors came from?• How long visitors are staying on your  blog/site?• Whic...
GOOGLE ANALYTICS
Visitors Overview                                  Time Period                                (can be changed)            ...
Visitors Statistic                     Number of visits                     Number of unduplicated visitors               ...
Traffic Sources         GOOGLE ANALYTICS
Search EngineDirect TrafficReffering Sites                  GOOGLE ANALYTICS
Content          GOOGLE ANALYTICS
Social Media Tips for Better Engagement
Be Active!
Be Interesting!
Be Humble!
Be Unprofessional!
Be Honest!
www.relawan-tik.org                www.internetsehat.org                      Thank You…    @banyumurti
Social media - Measurement and Strategy in Indonesia
Social media - Measurement and Strategy in Indonesia
Social media - Measurement and Strategy in Indonesia
Social media - Measurement and Strategy in Indonesia
Social media - Measurement and Strategy in Indonesia
Social media - Measurement and Strategy in Indonesia
Social media - Measurement and Strategy in Indonesia
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Social media - Measurement and Strategy in Indonesia

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Social Media - What, Why and How to Measure the Effetiveness especially in Indonesia. Also tips for make a better engagement

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Social media - Measurement and Strategy in Indonesia

  1. 1. SOCIAL MEDIAStrategy and Measurement for Advocacy INDRIYATNO BANYUMURTI banyumurti@relawan-tik.org
  2. 2. @banyumurtibanyumurti@ictwatch.comwww.facebook.com/banyumurtiwww.banyumurti.net INDRIYATNO BANYUMURTI
  3. 3. “a group of Internet-based applications that build on the ideological multi faceted and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content”What is Social Media?
  4. 4. Social Media RevolutionWhy Social Media?
  5. 5. many to many communication
  6. 6. alexa.com10 Top Sites in Indonesia
  7. 7. HOW TO MEASURE?
  8. 8. FACEBOOK
  9. 9. FACEBOOK PAGE
  10. 10. FACEBOOK INSIGHT From: Facebook Page Insight Guide
  11. 11. FACEBOOK INSIGHT
  12. 12. FACEBOOK INSIGHT
  13. 13. FACEBOOK INSIGHT
  14. 14. Reach FACEBOOK INSIGHT
  15. 15. Engaged Users FACEBOOK INSIGHT
  16. 16. Talking About This FACEBOOK INSIGHT
  17. 17. LIKE FACEBOOK INSIGHT
  18. 18. LIKE FACEBOOK INSIGHT
  19. 19. REACH FACEBOOK INSIGHT
  20. 20. REACH FACEBOOK INSIGHT
  21. 21. REACH FACEBOOK INSIGHT
  22. 22. Talking About This FACEBOOK INSIGHT
  23. 23. Talking About This FACEBOOK INSIGHT
  24. 24. TWITTER
  25. 25. 29.4M
  26. 26. You share something on Twitter. People spread the word. TweetReach tells you who’s talking about it, how many people saw it, and who those people are. Free Version only give analysis for last 50 tweets
  27. 27. Exposure is the number of overallReach is the number of unique impressions generated by tweetspeople who receieved tweets in this report – the total numberabout your search query about of time tweets were delivered tothis time period timeline s. The graph breaks down how namy Twitter account received how many tweets about your search query
  28. 28. Activity:• Total number of tweets and unique contributors• Time Period (in free version is time period for 50 tweets)• Tweet type break down
  29. 29. Top Contributors: Most retweeted tweets:• Highest exposure: contributor who • The top three most retweeted generated the highest exposure tweets, including automatic from direct impression retweets or manual retweets (RT• Most retweeted: contributor who @username) received most retweeted• Most mentioned: contributor who was mentioned the most times
  30. 30. Contributors: Tweets timeline:Complet list of all contributors: Full list of all tweets in this report- How many tweets they posted- How many Retweets the received- How many impression their tweet generated
  31. 31. • How many visitors of your blog/site?• Where visitors came from?• How long visitors are staying on your blog/site?• Which pages of your blog/sites visited most?• If visitors came to your site from a search engine, what keywords they search?
  32. 32. GOOGLE ANALYTICS
  33. 33. Visitors Overview Time Period (can be changed) Daily Visitors GOOGLE ANALYTICS
  34. 34. Visitors Statistic Number of visits Number of unduplicated visitors Total number of pages viewed Average number of pages viewed during a visit Average time duration of a session Percentage of single-page visits Percentage of visits that were first-time visits GOOGLE ANALYTICS
  35. 35. Traffic Sources GOOGLE ANALYTICS
  36. 36. Search EngineDirect TrafficReffering Sites GOOGLE ANALYTICS
  37. 37. Content GOOGLE ANALYTICS
  38. 38. Social Media Tips for Better Engagement
  39. 39. Be Active!
  40. 40. Be Interesting!
  41. 41. Be Humble!
  42. 42. Be Unprofessional!
  43. 43. Be Honest!
  44. 44. www.relawan-tik.org www.internetsehat.org Thank You… @banyumurti

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