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Indriyatno Banyumurti
Indriyatno Banyumurti

Strategi Pemasaran di Dunia Maya (by @kulinerBGR)

InternetBusinessTechnology
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Memasarkan di Dunia Maya
First Tweet (14 Agustus 2010):
banyumurti.net
4 (+1) P P Product P Price P Place PPromotion PPackaging
4P 4C
Product Customer Wants & Needs
Price Cost Is it worth it?
Place Convenience How can we get it?
Promotion Communication What’s in it for me?
Packaging Cucok…. Attract
Who do you trust?
Do we need Social Media? Img: aegisblogs.com
indonesia internet and socmed users statistic
74,6 JUTA Indonesia Internet User MarkPlus Insight Netizen Survey 2013
Online Activities 42% 56.10% 62.50% 69.40% 79.40% 95.90% Chatting Download/Upload Video Email Visiting Online News Portal Browsing Visiting Social Media MarkPlus Insight Netizen Survey 2013
Alexa.com 5/4/2014
FACEBOOK
29.4M
Social Media Revolution (video)
So… HOW???
MEDIA The word “Social” is more important than “media”
Awareness: Majalah, Socmed, Offline roadshow, radio, TV Curiosity: Search blog, google, youtube Share: Socmed, Offline Consumption: Buy the product Share & Engage: Socmed, offline Loyalty: Beli lagi, bangun komunitas User Journey
How to Use Social Media to Engage With Customers
LISTEN! video-marketing-online.net
Ask Question, Answer Question
Be Interesting!
Be Friend!
Be Honest!
promote other
Online – Offline Balance coolconversationslive.com Online Promotion can be useless if you do nothing offline
Social Media Tips for Better Engagement
MEASURE
Facebook Insight Crowdbooster Tweetreach Twittercounter Google Analytics TOOLS
FACEBOOK INSIGHT From: Facebook Page Insight Guide
GOOGLE ANALYTICS
References • Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov 2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09

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