The document discusses De Beers' Supplier of Choice (SoC) program, which was launched in 2000 to drive consumer demand for diamonds by establishing term contracts and trade events called "sights" with selected distributors called "sightholders". SoC aimed to transition De Beers from a "Supplier of Last Resort" to a preferred supplier. In 2007, De Beers launched SoC 2 to address criticisms, foster more cooperative partnerships with sightholders, and increase ethical practices and transparency.

2.  Supplier of Choice (SoC): a term contract
consisting of the Intention to Offer (ITO) and
Sight system
 Sight system : sights are nothing but trade
events which occur 10 times in a year ,held in
1st week of every month, sights are only given
to dtc sightholders
 Sightholders receive their paecels in sight boxes

3.  'Supplier of Last Resort' to the 'Supplier of
Choice,' focusing on raising the level of
consumer demand.
 Soc was Launched in jan 2000, Supplier of
Choice was the DTC's business strategy to
drive consumer demand for diamond jewelry
in an environment where diamonds were
facing greater competition than ever before
from the other luxury categories, such as
international travel and luxury goods brands.

4.  Distribution
 Consumer Confidence
 Advertising and Branding
 Transparency

5.  Soc 2: program adopted by de beers in 2007 to
answer critics and resolve shortcomings of its
original soc 2

6.  A need for a more cooperative partnership with
sightholders
 Greater emphasis on ethical business practices
 Twelve-month extension of ITOs (intentions to
offer), which estimate sightholder allocations
 Simplified application process to become, and
remain, a sightholder
 Greater human involvement in the selection
process, which was run mostly by a computer
under SoC I.