Social Media Doesn't Have To Be A Four Letter Word
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Social Media Doesn't Have To Be A Four Letter Word

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Karen Schulman Dupuis' talk to Kiwanis Stratford on November 21, 2011.

Karen Schulman Dupuis' talk to Kiwanis Stratford on November 21, 2011.

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  • 1. Social Media doesn’t have to be a four letter word... with Karen Schulman DupuisTuesday, 22 November, 11
  • 2. DON’T BE OVERWHELMED...HELP IS OUT THERETuesday, 22 November, 11
  • 3. WHAT THIS PRESENTATION IS NOT... DON’T TRY TO DRINK FROM THE FIRE HOSETuesday, 22 November, 11
  • 4. IT’S ALL ABOUT THE CONVERSATION IF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIESTuesday, 22 November, 11
  • 5. KAREN SCHULMAN DUPUIS ABOUT.ME/KARENSDTuesday, 22 November, 11
  • 6. COMMUNITY TWEETUPS, MEETUPS & VOLUNTEERINGTuesday, 22 November, 11
  • 7. CHOICES WHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?Tuesday, 22 November, 11
  • 8. WHERE DO YOU START?Tuesday, 22 November, 11
  • 9. Tuesday, 22 November, 11
  • 10. Do share daily updates & pictures with your community Create events that can be exported to calendars Do NOT have your Twitter feed automatically update your Facebook status/page updates Engage with brands that suit your life & lifestyleTuesday, 22 November, 11
  • 11. What do you like? What are you interested in? Who do you want to connect with? arts, culture, technology, community, sports, food Start locally @StratfordON, @gallerystrtfrd, @ionstratford, @thebeaconherald, @stratgazette, @smbstratford, @savourstratford, @uwstratford, @stratfest @splibrary Find your community; start with one follow, then see who they follow Lists, lists, lists, lists! Use lists on the main Twitter site or any application (such as Tweetdeck) that supports themTuesday, 22 November, 11
  • 12. Over 100 million users, worldwide LinkedIn users in Canada have more than doubled to 14% from 6% in 2009 As soon as you connect IRL, connect online too LinkedIn network updates via newsletter; the perfect reason to reach outTuesday, 22 November, 11
  • 13. EVENTS TO CONNECT LOCAL AND CLOSE TO LOCALTuesday, 22 November, 11
  • 14. Social Media Stats 57% of Canadians over 50 are using social media sites; predominantly, Facebook 1/2 of ALL Canadians are online; 60% of those are on social networks (that’s 17 million) As of 2011, 35% of Canadians are on a social networking site every single day; in 2010 it was 19% 2/3 of 35-54 yr olds, and 40% of those over 55 use social networking sites 37% of Canadian women are online every single day vs 24% of Canadian men 86% of Canadians that are online are also on FacebookTuesday, 22 November, 11
  • 15. CAVEATSTuesday, 22 November, 11
  • 16. IT’S NOT ABOUT THE NUMBERS!!Tuesday, 22 November, 11
  • 17. BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”Tuesday, 22 November, 11
  • 18. BEWARE: THE ECHO CHAMBERTuesday, 22 November, 11
  • 19. RESOURCESTuesday, 22 November, 11
  • 20. MASHABLE.COM Guidebook to Facebook, Twitter @danodigital | www.danodigital.com http://www.slideshare.net/danodigital/develop- yourdigitalroadmap-guide https://twitter.com/#!/karensd/local The Tweetstock Guide to Twitter by Kevin A. Magee @unmarketingTuesday, 22 November, 11