Social Media doesn’t have to be      a four letter word...       with Karen Schulman Dupuis
DON’T BE OVERWHELMED...HELP IS OUT THERE
WHAT THIS PRESENTATION IS NOT...DON’T TRY TO DRINK FROM THE FIRE HOSE
IT’S ALL ABOUT THE CONVERSATIONIF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIES
KAREN SCHULMAN DUPUIS	 	ABOUT.ME/KARENSD
COMMUNITYTWEETUPS, MEETUPS & VOLUNTEERING
CHOICESWHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?
WHERE DO YOU START?
Do share daily updates & pictures with yourcommunityCreate events that can be exported to calendarsDo NOT have your Twitte...
What do you like? What are you interested in? Who doyou want to connect with?  arts, culture, technology, community, sport...
Over 100 million users, worldwideLinkedIn users in Canada have more than doubledto 14% from 6% in 2009As soon as you conne...
EVENTS TO CONNECTLOCAL AND CLOSE TO LOCAL
Social Media Stats57% of Canadians over 50 are using social media sites;predominantly, Facebook1/2 of ALL Canadians are on...
CAVEATS
IT’S NOT ABOUT THE NUMBERS!!
BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”
BEWARE: THE ECHO CHAMBER
RESOURCES
MASHABLE.COM  Guidebook to Facebook, Twitter@danodigital | www.danodigital.com  http://www.slideshare.net/danodigital/deve...
Social Media Doesn't Have To Be a Four Letter Word
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Social Media Doesn't Have To Be a Four Letter Word

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Karen Schulman Dupuis' talk at Kiwanis Stratford, November 21, 2011

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  • Not a comprehensive presentation on social media. That’s impossible. \n\nRoadmap: each business is different and each business owner’s objectives are different. \n\nNot an ABC Guide to social media: there are other resources out there that do it exceptionally well. No point in recreating the wheel.\n\n\n\n\n
  • No matter which group I’m availing myself to, it’s all about the network and all about the conversation.\n\nMeeting friends/acquaintances in town who want to know more about “social media”; we usually end up having coffee/tea at my house and I show them in a relaxed environment to get them started.\n\nSocial Media can help you connect to people whom you share interests with on both the professional and personal levels. It can provide opportunities for personal development and growth, expanding one’s business and commercial opportunities, or help people find new jobs and careers.\n\n
  • Who are you? In my personal life, I’m a mother of 3, wife to 1. In my professional life, I’ve worked in ICT for the last 12 years in sales, education, operations and program management and am currently a Business Consultant with a TELUS. I have supported SMB market professionally for last 12 years.\n\nBut of course, we’re more than just those titles on any given day; this is why I created my about.me page. A snapshot of the things that engage me.\n\nThe groups I’ve gravitated toward are all SMB owners...farmers, restauranteurs, entrepreneurs...\n\nTitle: Curator of Dialogue; always been a storyteller & always have been interested in other people’s stories too\n\ngeek of the curious kind\n\nTEDxUW: What do you do?\n\n\n
  • I get involved in my community by volunteering a LOT. I have an incredibly supportive husband and community.\n\n\n
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  • Social Media Doesn't Have To Be a Four Letter Word

    1. 1. Social Media doesn’t have to be a four letter word... with Karen Schulman Dupuis
    2. 2. DON’T BE OVERWHELMED...HELP IS OUT THERE
    3. 3. WHAT THIS PRESENTATION IS NOT...DON’T TRY TO DRINK FROM THE FIRE HOSE
    4. 4. IT’S ALL ABOUT THE CONVERSATIONIF YOU TALK MORE THAN YOU LISTEN, YOU’RE MISSING MANY OPPORTUNITIES
    5. 5. KAREN SCHULMAN DUPUIS ABOUT.ME/KARENSD
    6. 6. COMMUNITYTWEETUPS, MEETUPS & VOLUNTEERING
    7. 7. CHOICESWHERE SHOULD YOU SPEND YOUR RESOURCES & ENERGY?
    8. 8. WHERE DO YOU START?
    9. 9. Do share daily updates & pictures with yourcommunityCreate events that can be exported to calendarsDo NOT have your Twitter feed automaticallyupdate your Facebook status/page updatesEngage with brands that suit your life & lifestyle
    10. 10. What do you like? What are you interested in? Who doyou want to connect with? arts, culture, technology, community, sports, foodStart locally @StratfordON, @gallerystrtfrd, @ionstratford, @thebeaconherald, @stratgazette, @smbstratford, @savourstratford, @uwstratford, @stratfest @splibraryFind your community; start with one follow, then see whothey followLists, lists, lists, lists! Use lists on the main Twitter site orany application (such as Tweetdeck) that supports them
    11. 11. Over 100 million users, worldwideLinkedIn users in Canada have more than doubledto 14% from 6% in 2009As soon as you connect IRL, connect online tooLinkedIn network updates via newsletter; theperfect reason to reach out
    12. 12. EVENTS TO CONNECTLOCAL AND CLOSE TO LOCAL
    13. 13. Social Media Stats57% of Canadians over 50 are using social media sites;predominantly, Facebook1/2 of ALL Canadians are online; 60% of those are on socialnetworks (that’s 17 million)As of 2011, 35% of Canadians are on a social networking siteevery single day; in 2010 it was 19%2/3 of 35-54 yr olds, and 40% of those over 55 use socialnetworking sites37% of Canadian women are online every single day vs 24% ofCanadian men86% of Canadians that are online are also on Facebook
    14. 14. CAVEATS
    15. 15. IT’S NOT ABOUT THE NUMBERS!!
    16. 16. BEWARE THE TITLE: SOCIAL MEDIA “EXPERT”
    17. 17. BEWARE: THE ECHO CHAMBER
    18. 18. RESOURCES
    19. 19. MASHABLE.COM Guidebook to Facebook, Twitter@danodigital | www.danodigital.com http://www.slideshare.net/danodigital/develop- yourdigitalroadmap-guidehttps://twitter.com/#!/karensd/localThe Tweetstock Guide to Twitter by Kevin A. Magee@unmarketing
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