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Slip Away   Disposable Underwear For Womens In Association With Loveable
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Slip Away Disposable Underwear For Womens In Association With Loveable


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  • 1. In collaboration with
  • 2. Why do we need Disposable Underwear ? Domus Academy I  Master’s in Business Design 2009
  • 3. _Daily life Domus Academy I  Master’s in Business Design 2009
  • 4. _No need to wash Domus Academy I  Master’s in Business Design 2009
  • 5. _Convenient Domus Academy I  Master’s in Business Design 2009
  • 6. _Eco-friendly Domus Academy I  Master’s in Business Design 2009
  • 7. Ecological Convenient No need to wash Daily Life Domus Academy I  Master’s in Business Design 2009
  • 8. Focus Customer Domus Academy I  Master’s in Business Design 2009
  • 9. _Always on the move Domus Academy I  Master’s in Business Design 2009
  • 10. _Easily adaptable Domus Academy I  Master’s in Business Design 2009
  • 11. _Modern and Feminine Domus Academy I  Master’s in Business Design 2009
  • 12. Modern and Feminine Easily adaptable On the move Domus Academy I  Master’s in Business Design 2009
  • 13. Customer Needs Domus Academy I  Master’s in Business Design 2009
  • 14. _She wants her own expression Domus Academy I  Master’s in Business Design 2009
  • 15. _She wants to be free and active Domus Academy I  Master’s in Business Design 2009
  • 16. _She loves to be taken care of Domus Academy I  Master’s in Business Design 2009
  • 17. Taken care of Free and Active Self expression Domus Academy I  Master’s in Business Design 2009
  • 18. pocket
  • 19. Customer’s Monthly Calendar
  • 20. Future Product Expansion Line
  • 21. Men’s Children’s
  • 22. L’ pocket User and Product Guidelines
  • 23. Everyone  Anywhere  Anytime 
  • 24. L’ pocket Design Inspiration Domus Academy I  Master’s in Business Design 2009
  • 25. Pocket Domus Academy I  Master’s in Business Design 2009
  • 26. Easy to Use Domus Academy I  Master’s in Business Design 2009
  • 27. Easy to Trash Domus Academy I  Master’s in Business Design 2009
  • 28. Space Saving Domus Academy I  Master’s in Business Design 2009
  • 29. Eco-friendly Domus Academy I  Master’s in Business Design 2009
  • 30. Everyone  Anywhere  Anytime  _Concept Domus Academy I  Master’s in Business Design 2009
  • 31. Easy Easy to Space Eco- Pocket to trash saving friendly use _Design Guidelines Domus Academy I  Master’s in Business Design 2009
  • 32. L’ pocket Product and Packaging Domus Academy I  Master’s in Business Design 2009
  • 33. Easy to Easy to Space Eco- Pocket use trash saving friendly Clean and easy to carry Folds into pocket Private Everyone Anywhere Anytime _Product and Packaging Organic waste For home Domus Academy I  Master’s in Business Design 2009
  • 34. Easy to Easy to Space Eco- Pocket use trash saving friendly Ingeo fiber for Bag to throw away the dirty underwear L’ pocket packaging L’ pocket Underwear compressed and packed into the box Thin and sliding opening Everyone Anywhere Anytime _Product and Packaging Organic waste For travel Domus Academy I  Master’s in Business Design 2009
  • 35. Easy to Easy to Space Eco- Pocket use trash saving friendly Clean and easy to carry Pocket friendly Private Ingeo fiber for packaging L’ pocket L’ pocket Pack of one with bag to dispose Everyone Anywhere Anytime _Product and Packaging Organic waste For daily use Domus Academy I  Master’s in Business Design 2009
  • 36. Easy to Easy to Space Eco- Pocket use trash saving friendly Clean and easy to carry Pocket friendly Private Ingeo fiber for packaging L’ pocket pocket L’ L’ pocket Pack of 10/20 underwear sold at GDO and Lovable stores, with pocket size packaging Everyone Anywhere Anytime Organic waste _Product and Packaging For special occasions Domus Academy I  Master’s in Business Design 2009
  • 37. ’ L pocket Box is returned to Lo’pocket to dispose and in return they get a new box at a lower price Waste or used Box is compressed and reused for Industrial purposes Industrial processed _Product and Packaging For industrial composted Domus Academy I  Master’s in Business Design 2009
  • 38. L’ pocket Material Domus Academy I  Master’s in Business Design 2009
  • 39. Plant 100% annually renewable resources Science Disposable Plant sugars Offers the potential transformed into of more disposal Naturework options biopolymers. Production Ingeo’ innovation Environment such as natural Less fossil fuel plastic and fibers used in production are created Climate _Ingeo fiber for Less greenhouse gas emissions product and packaging Domus Academy I  Master’s in Business Design 2009
  • 40. Characteristics of Ingeo fiber _First man made Synthetic Fiber derived from 100% renewable resources _Comfortable like cotton, silk or wool _Economical & Bio based fiber _Can be easily RECYCLED, BURNED or COMPOSTED back into SAFE, NATURAL MATERIALS. _COST Effectiveness. _Can be CLEAR, OPAQUE, FLEXIBLE or RIGID. _Resists Grease and Oil. _Excellent Flavor and Odor Barrier. _Heat Reseal ability. _Superior Stain Resistance, Flame and UV. Resistance. _Superior Moisture Management. _Uses No Chemical Additives or Surface Treatments. _Ingeo fiber for product and packaging Domus Academy I  Master’s in Business Design 2009
  • 41. L’ pocket Distribution Domus Academy I  Master’s in Business Design 2009
  • 42. Every one Any where  Any time  _Guidelines Domus Academy I  Master’s in Business Design 2009
  • 43. Niche G.D.O Eco Shops _Distribution Channel Domus Academy I  Master’s in Business Design 2009
  • 44. _Display for Retail Shops Domus Academy I  Master’s in Business Design 2009
  • 45. _Display for Niche Eco-shops Domus Academy I  Master’s in Business Design 2009
  • 46. L’ pocket Communication Domus Academy I  Master’s in Business Design 2009
  • 47. Promotion on magazines and newspapers with samples and explanation of the product performances Everyone Anywhere Anytime Domus Academy I  Master’s in Business Design 2009
  • 48. Events at GDO and market places: Together with the start of distribution, Promotional Stands inside the main international G.D.O for two weeks. And the smaller italian market chains with samples of the product,, booklets with information and explanation of Lo’pocket GDO: Carrefour, Metro, Tesco, Auchan Everyone Anywhere Anytime Domus Academy I  Master’s in Business Design 2009
  • 49. Thank you