In collaboration with
Why do we need Disposable Underwear ?


                                        Domus Academy I  Master’s in Business Desi...
_Daily life



              Domus Academy I  Master’s in Business Design 2009
_No need to wash



                   Domus Academy I  Master’s in Business Design 2009
_Convenient



              Domus Academy I  Master’s in Business Design 2009
_Eco-friendly



                Domus Academy I  Master’s in Business Design 2009
Ecological

                               Convenient

             No need to wash

Daily Life




                      ...
Focus Customer


                 Domus Academy I  Master’s in Business Design 2009
_Always on the move



                      Domus Academy I  Master’s in Business Design 2009
_Easily adaptable



                    Domus Academy I  Master’s in Business Design 2009
_Modern and Feminine



                       Domus Academy I  Master’s in Business Design 2009
Modern
                                               and
                                             Feminine

         ...
Customer Needs


                 Domus Academy I  Master’s in Business Design 2009
_She wants her own expression



                                Domus Academy I  Master’s in Business Design 2009
_She wants to be free and active



                                   Domus Academy I  Master’s in Business Design 2009
_She loves to be taken care of



                                 Domus Academy I  Master’s in Business Design 2009
Taken care of

                  Free and Active

Self expression


                                    Domus Academy I  M...
pocket
Customer’s Monthly Calendar
Future Product Expansion Line
Men’s




        Children’s
L’ pocket




User and Product Guidelines
Everyone    Anywhere    Anytime 
L’ pocket




Design Inspiration


                     Domus Academy I  Master’s in Business Design 2009
Pocket

         Domus Academy I  Master’s in Business Design 2009
Easy to Use

              Domus Academy I  Master’s in Business Design 2009
Easy to Trash

                Domus Academy I  Master’s in Business Design 2009
Space Saving

               Domus Academy I  Master’s in Business Design 2009
Eco-friendly

               Domus Academy I  Master’s in Business Design 2009
Everyone    Anywhere                Anytime 



_Concept


                     Domus Academy I  Master’s in Business Desi...
Easy   Easy
                          to    Space                         Eco-
Pocket            to
                      ...
L’ pocket




Product and Packaging


                        Domus Academy I  Master’s in Business Design 2009
Easy to    Easy to   Space         Eco-
Pocket
           use        trash    saving      friendly
                       ...
Easy to        Easy to       Space           Eco-
Pocket
               use            trash        saving        friendly...
Easy to         Easy to    Space         Eco-
Pocket
             use             trash     saving      friendly
         ...
Easy to    Easy to   Space             Eco-
Pocket
           use        trash    saving          friendly
               ...
’
                            L pocket
                                     Box is returned to Lo’pocket to dispose and in...
L’ pocket




Material


           Domus Academy I  Master’s in Business Design 2009
Plant
                            100% annually renewable resources




                                                  ...
Characteristics of Ingeo fiber


     _First man made Synthetic Fiber derived from 100% renewable resources
     _Comforta...
L’ pocket




Distribution


               Domus Academy I  Master’s in Business Design 2009
Every one     Any where                  Any time 




_Guidelines


                           Domus Academy I  Master’s ...
Niche
       G.D.O                                   Eco
                                              Shops




_Distribu...
_Display for Retail Shops


                            Domus Academy I  Master’s in Business Design 2009
_Display for Niche Eco-shops


                               Domus Academy I  Master’s in Business Design 2009
L’ pocket




Communication


                Domus Academy I  Master’s in Business Design 2009
Promotion on magazines and newspapers
with samples and explanation of the product
performances




       Everyone        ...
Events at GDO and market places:
Together with the start of distribution, Promotional
Stands inside the main international...
Thank you
Slip Away   Disposable Underwear For Womens In Association With Loveable
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Slip Away Disposable Underwear For Womens In Association With Loveable

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Slip Away Disposable Underwear For Womens In Association With Loveable

  1. 1. In collaboration with
  2. 2. Why do we need Disposable Underwear ? Domus Academy I  Master’s in Business Design 2009
  3. 3. _Daily life Domus Academy I  Master’s in Business Design 2009
  4. 4. _No need to wash Domus Academy I  Master’s in Business Design 2009
  5. 5. _Convenient Domus Academy I  Master’s in Business Design 2009
  6. 6. _Eco-friendly Domus Academy I  Master’s in Business Design 2009
  7. 7. Ecological Convenient No need to wash Daily Life Domus Academy I  Master’s in Business Design 2009
  8. 8. Focus Customer Domus Academy I  Master’s in Business Design 2009
  9. 9. _Always on the move Domus Academy I  Master’s in Business Design 2009
  10. 10. _Easily adaptable Domus Academy I  Master’s in Business Design 2009
  11. 11. _Modern and Feminine Domus Academy I  Master’s in Business Design 2009
  12. 12. Modern and Feminine Easily adaptable On the move Domus Academy I  Master’s in Business Design 2009
  13. 13. Customer Needs Domus Academy I  Master’s in Business Design 2009
  14. 14. _She wants her own expression Domus Academy I  Master’s in Business Design 2009
  15. 15. _She wants to be free and active Domus Academy I  Master’s in Business Design 2009
  16. 16. _She loves to be taken care of Domus Academy I  Master’s in Business Design 2009
  17. 17. Taken care of Free and Active Self expression Domus Academy I  Master’s in Business Design 2009
  18. 18. pocket
  19. 19. Customer’s Monthly Calendar
  20. 20. Future Product Expansion Line
  21. 21. Men’s Children’s
  22. 22. L’ pocket User and Product Guidelines
  23. 23. Everyone  Anywhere  Anytime 
  24. 24. L’ pocket Design Inspiration Domus Academy I  Master’s in Business Design 2009
  25. 25. Pocket Domus Academy I  Master’s in Business Design 2009
  26. 26. Easy to Use Domus Academy I  Master’s in Business Design 2009
  27. 27. Easy to Trash Domus Academy I  Master’s in Business Design 2009
  28. 28. Space Saving Domus Academy I  Master’s in Business Design 2009
  29. 29. Eco-friendly Domus Academy I  Master’s in Business Design 2009
  30. 30. Everyone  Anywhere  Anytime  _Concept Domus Academy I  Master’s in Business Design 2009
  31. 31. Easy Easy to Space Eco- Pocket to trash saving friendly use _Design Guidelines Domus Academy I  Master’s in Business Design 2009
  32. 32. L’ pocket Product and Packaging Domus Academy I  Master’s in Business Design 2009
  33. 33. Easy to Easy to Space Eco- Pocket use trash saving friendly Clean and easy to carry Folds into pocket Private Everyone Anywhere Anytime _Product and Packaging Organic waste For home Domus Academy I  Master’s in Business Design 2009
  34. 34. Easy to Easy to Space Eco- Pocket use trash saving friendly Ingeo fiber for Bag to throw away the dirty underwear L’ pocket packaging L’ pocket Underwear compressed and packed into the box Thin and sliding opening Everyone Anywhere Anytime _Product and Packaging Organic waste For travel Domus Academy I  Master’s in Business Design 2009
  35. 35. Easy to Easy to Space Eco- Pocket use trash saving friendly Clean and easy to carry Pocket friendly Private Ingeo fiber for packaging L’ pocket L’ pocket Pack of one with bag to dispose Everyone Anywhere Anytime _Product and Packaging Organic waste For daily use Domus Academy I  Master’s in Business Design 2009
  36. 36. Easy to Easy to Space Eco- Pocket use trash saving friendly Clean and easy to carry Pocket friendly Private Ingeo fiber for packaging L’ pocket pocket L’ L’ pocket Pack of 10/20 underwear sold at GDO and Lovable stores, with pocket size packaging Everyone Anywhere Anytime Organic waste _Product and Packaging For special occasions Domus Academy I  Master’s in Business Design 2009
  37. 37. ’ L pocket Box is returned to Lo’pocket to dispose and in return they get a new box at a lower price Waste or used Box is compressed and reused for Industrial purposes Industrial processed _Product and Packaging For industrial composted Domus Academy I  Master’s in Business Design 2009
  38. 38. L’ pocket Material Domus Academy I  Master’s in Business Design 2009
  39. 39. Plant 100% annually renewable resources Science Disposable Plant sugars Offers the potential transformed into of more disposal Naturework options biopolymers. Production Ingeo’ innovation Environment such as natural Less fossil fuel plastic and fibers used in production are created Climate _Ingeo fiber for Less greenhouse gas emissions product and packaging Domus Academy I  Master’s in Business Design 2009
  40. 40. Characteristics of Ingeo fiber _First man made Synthetic Fiber derived from 100% renewable resources _Comfortable like cotton, silk or wool _Economical & Bio based fiber _Can be easily RECYCLED, BURNED or COMPOSTED back into SAFE, NATURAL MATERIALS. _COST Effectiveness. _Can be CLEAR, OPAQUE, FLEXIBLE or RIGID. _Resists Grease and Oil. _Excellent Flavor and Odor Barrier. _Heat Reseal ability. _Superior Stain Resistance, Flame and UV. Resistance. _Superior Moisture Management. _Uses No Chemical Additives or Surface Treatments. _Ingeo fiber for product and packaging Domus Academy I  Master’s in Business Design 2009
  41. 41. L’ pocket Distribution Domus Academy I  Master’s in Business Design 2009
  42. 42. Every one Any where  Any time  _Guidelines Domus Academy I  Master’s in Business Design 2009
  43. 43. Niche G.D.O Eco Shops _Distribution Channel Domus Academy I  Master’s in Business Design 2009
  44. 44. _Display for Retail Shops Domus Academy I  Master’s in Business Design 2009
  45. 45. _Display for Niche Eco-shops Domus Academy I  Master’s in Business Design 2009
  46. 46. L’ pocket Communication Domus Academy I  Master’s in Business Design 2009
  47. 47. Promotion on magazines and newspapers with samples and explanation of the product performances Everyone Anywhere Anytime Domus Academy I  Master’s in Business Design 2009
  48. 48. Events at GDO and market places: Together with the start of distribution, Promotional Stands inside the main international G.D.O for two weeks. And the smaller italian market chains with samples of the product,, booklets with information and explanation of Lo’pocket GDO: Carrefour, Metro, Tesco, Auchan Everyone Anywhere Anytime Domus Academy I  Master’s in Business Design 2009
  49. 49. Thank you
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