Social Media Drivers Impact


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Multidisciplinary is my approach and thinking, brand definitive is in my execution.
As creative strategy drives my core, digital and analog define my playgrounds. Whether it is defined or undefined, the message takes center stage.

I can amplify your customer voices. With a combined experience in corporate communications, media , events, designing and more, I build your engagement strategy by providing solutions in communications,social media and employer branding.

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Social Media Drivers Impact

  1. 1. Doing Business in the Social Media Age Strategies & Drivers for New Customer Brand Creating Demand by Sachin Bansal sachin@sachinbansal.comSunday 5 June 2011
  2. 2. About me I can amplify your customer voices and make your reputation measure up to growth and profitability. • I work together with clients to answer such key strategic questions as: • How could you get closer to your customers? • How could you build brand awareness and increase market share? • How should you position a new product or offering for the greatest market success? • What do your customers really want?” My aim: Delivering Excellence, Engaging PeopleSunday 5 June 2011
  3. 3. TWO basic Qs • WHAT IS ACTUALLY HAPPENING OUT THERE? • AND WHERE DOES THIS ALL LEAD? Start conversing right away!Sunday 5 June 2011
  4. 4. Be ready to accept behavior change • - Accept a New Behavior - Reject a Potential Behavior - Modify a Current Behavior - Abandon an Old Behavior www.sachinbansal.comSunday 5 June 2011
  5. 5. Analytical Thoughts to increase the conversion rate and get high ROI on your campaign • Proof of the Return for the Investment • Review the basics of setting up • "Best Practices" to follow and how to measure success. • Better understand, engage, and target social media users • Understand social media payback in the context of the overall online marketing mix • Appropriately attribute credit to social media channels and campaigns • Use social media analytics to continually refine and improve initiatives www.sachinbansal.comSunday 5 June 2011
  6. 6. The Social Business... to become requires many skills – Know the VISITOR – Segregate the AUDIENCE – Optimize and extend REACH – Measure with ANALYTICSSunday 5 June 2011
  7. 7. SWOT Analysis Understand social media payback in the context of the overall online marketing mix • How does this further our business goals/market segments? • Does our target audience (or existing customer base) use this channel? • Do our customers want us to communicate this way? • Do we have the internal capacity to fill this channel with content? • How will we create funds for this new new channel? • What call‐to‐action will you use? • Who will be your social voice? • Where will your content come from? • How will you measure your success? • What new marketing opportunities are you looking for?Sunday 5 June 2011
  8. 8. New Paradigms of Social Commerce • Key factors driving social commerce is purchase behavior. • Access to purchase behavior on social networks, a shift in power of consumers vs merchants and payment systems becoming more social is the paradigm shift from traditional way.Sunday 5 June 2011
  9. 9. How Social Media Changes the Way Marketers Must Think About Consumer Influence Marketers have long focused PR efforts on key influencers in traditional media and marketing efforts on everyone else. But social media has brought about a new category of Influencer: The Mass Influencer combines the influence of old media with the scale of consumer audiences. Fitment into the Peer Influence Pyramid Influencing with Social Broadcasters and Potential leadsSunday 5 June 2011
  10. 10. Why Brands Should Use Social Media To Engage Early There is a fundamental shift taking place from brands pushing messages in one direction to a two way engagement with their customers. Businesses are realizing that engaging with their customer has a impact on their bottom line.Sunday 5 June 2011
  11. 11. Tapping into the Power of Employees Through Social Media Organizations should tap into the collective power of their employees through social media to perform functions ranging from customer service to product innovation. This will channelize employer branding and employee engagement.Sunday 5 June 2011
  12. 12. Social Network Analysis: Metrics for Social Media Social media is rapidly becoming a critical mechanism to influence and drive key business objectives. Marketing depts. are investing heavily in social media, but measuring the return from those investments remains elusive. Strategies should be in place to measure the effectiveness of your social media marketing by analyzing data and user engagement, and more.Sunday 5 June 2011
  13. 13. Overcoming Objections To Social Media Is selling social media within your company a challenge? Below are early methods to bring the community on a social platform and start listening.... • Internal Communications • Employee Engagement • Peer Bonding • Moderation • Rewards & RecognitionSunday 5 June 2011
  14. 14. “I can” Help you Create Demand My goal is to help people grow their capabilities & help in strengthening your brand. I develop and implement brand review process to ensure alignment across all areas of the organization on Brand Standards and Expression… Creating Demand by Sachin Bansal www.sachinbansal.comSunday 5 June 2011