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Business Growth by Millennium Leaders

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The common era is a organised collection of comprehensive data about individual customers or prospects and the leaders have to be innovative to take a leap.

The common era is a organised collection of comprehensive data about individual customers or prospects and the leaders have to be innovative to take a leap.

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Business Growth by Millennium Leaders Business Growth by Millennium Leaders Presentation Transcript

  • Business Growth by Millennium Leaders CREATE BRAND MARKETENHANCING It’s AboutBUSINESS Behavior andPROFITABILITY… not TechnologyBySachin Bansal www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityThe Common Era…   Mega forces: Societies and Politics, Universalization, and Wired Worlds   Strategy: Customers, Strategies, Competitive advantages and Research   Values: Wealth creation, Governance and ecology   Customers: Brands, Communications, Channels and Services   Systems: Supply Chains, Manufacturing, Infotech, and Corporate Finance   People: People, Organizational Structure and Leadership www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityA management odyssey of the Common Era  Changes both evolutionary and revolutionary. Predictions  Intellectual capital, not physical assets drive the new economy  The net / web usher in an area of connectedness between companies, suppliers, employees, customers and other stakeholders  Command and control structures replaced by Flexible / Social Team structures even as part timers increase.  Companies have to not just make good products and deliver good services ,but also practice social governance. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityLong adventurous journey of the Common Era…  Creativity, flexibility, and adaptability are the parameters that decides who wins  The value chain redefined with the customer’s core need at one extreme and company’s offerings at another.  People focus less on work and more on getting the most out of life, making work life management a crucial organizational issue. Companies outsource almost entirely, staff functions like HR and Finance freeing their in house resources for value added work. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilitySystems Management in the Common EraSpeed is a major determinant of Organizational Success.Judgments about Television Programs, clothing styles, movies will be made muchmore quickly.Product life cycles shortenFirst - mover advantage will become even more important.  Inefficiencies in the Supply chain   lead to higher Inventories at all points.  adds costs related to wastage, Blocked funds,  risk of holding obsolete products. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilitySupply Chain Management in the Common EraSupply Chain Management :The design and operation of the physical,Managerial, Informational and Financial systems needed to TRANSFERgoods and Services from vendor to customer in effective and efficientmanner  Objective : What you manufacture must be world class.  Centralize automated processing, and distribute Tasks that requireHuman inputs and judgment to a workforce that can choose to work fromwhere it is www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityVertical Management in the Common EraManaging Infotech for Knowledge: Have an Infotech Infrastructure that organizesknowledge socially and makes it easy to use, distribute, and shareThe changing role of Financial Management most visible in five areas:Corporate value Integration, The creation of virtual corporation, Real time reporting,Treasury and Risk management, and catalyzing change Finance Manager must enhance performance :by reducing costs and increasingreturns to the Investors and the perception of his company in the market place andinvolving socially.Strengthen Corporate Governance by- regarding Institution Investors as strategicpartners, expanding role of non executive Directors, separating Chairman and CEOoffices, Linking managerial compensation to performance and giving employeesstock options, and improving corporate accounting and reporting practices. Accesscapital on economical terms www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityValue Chain, backbone of Common Era  The value chain is replaced by a discreet series of functions performed by severalspecialist independent entities,  Specialist logistic companies ferry raw materials to companies, and finishedproducts , to intermediaries in the distribution channels- and even to customers. Experts in service and maintenance take care of the post sales experience  The only way that the corporation ultimately cope with the rapid fluctuations indemand and still protect its profits will be by leveraging economies of scale, insourcing manufacturing and selling. Thus individual entities of the deconstructed value chain grow larger , becomeimmensely profitable, and enjoy huge cash flows. Direction in which M&A will flow : Integration replaces consolidation www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitability Value Chain is different in the Common EraResearch :Companies increases to outsource their R&D jobsSourcing & Manufacturing : Large contract manufacturers emerge, to manufactureproducts for several companies, who could be even competitorsLogistics: become a management discipline. Logistics companies have to acquireability to deal with several transactionsMarketing: Brand is substitute of perfect information and includes pre and postpurchase behavior. Product life cycles will crashSales and Distribution: marketing will lead the brand management and customerrelationships, making critical decisions related to markets and channels Sales andDistribution? out sourced ? Socially active??Staff Functions: Companies outsource , almost entirely, staff functions like HR andFinance and to focus on value added work www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitability Leadership in the Common Era  Leadership is ENERGY which provides Vision, strategy and objectives to a group, whether a small company or a nation  A major challenge of leadership is to identify- or create - common ground where diverse interest of followers can be made to overlap  Successful leadership instill a sense of self confidence in followers. Communication of the Organization’s vision, goals and principles is the adhesive that binds a leader’s efforts  Establishing the appropriate behavioral and reward structure is a critical task for a leader.  The major test of corporate leaders was in managing the Government and bureaucracy, today’s leadership challenges are concentrated on competitive dynamics ,domestic as well global  Business restructuring , focus on core competencies , business process redesign are , thus, the key tasks forced on Indian business www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityRe-shape the environment of tomorrow’s leaders  Globalization; constant , discontinuous, change; a revolution in InfoTech  The drill of command and control is giving way to bonds of trust and support. Vertical structures are being replaced by lateral, informal and inherently horizontal essence of a networked organization  Leaders are expected to make things happen, either on their own or through others. They will have to master the art of forming and managing teams.  Leaders will be known by : •  Lesser for what they say, more for what they deliver. •  Less by their title and position, and more by their expertise and competence. •  Less by what they control , and more by what they shape. •  Less by the goals they set, and more by the mindsets they build. •  And both for their personal credibility and organizational capabilities www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityPeople Skills in the 21st Century  People skills are increasingly becoming very important in modern management practices. Companies need people who have three things:   Conceptual Thinking,   Analytical Tools   People Skills.  The tools are used to analyze the problem and the people skills are used to negotiate well with your clients and colleagues  We should focus a lot on team work . B-Schools need to create an environment where people interact extensively with each other  There are three kind of intelligence- 1. mental, 2. emotional and 3. moral- and the body , mind and soul should represent each one of them, respectively  The workshop will teach students to utilize all these to make better decision. www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitability Basic tenets of Leadership in 21st century,  Leadership style transformational and transactional  Transactional leadership rely on practical guidance, clarify roles and tasks of followers and maintain reward and reinforcement system  Transformational leaders more capable of changing the values, beliefs and vision of their followers, pay individualized attention to their followers and inspire and motivate them to transcend self interest and work towards the greater common good or shared vision.  Millennial leaders not be transactional managers but transformational leaders who will work with , and through , their people, using tools such as self directing teams, rotating team leadership, and participative decision making . Empowerment will be a moving spirit behind this team based leadership www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • Enhancing business profitabilityReputation to overall gains Sachin BansalStrategically connected with clients, engaging andinvolving them:• How to get closer to customers?• To build brand awareness and enhance loyalty?• To position new products and services for the effectivemarket penetration?• To fulfill what customers really desire?SpecialtiesBrand Strategy, business entry & planning, product Crafting, Operationalizing anddevelopment, internet marketing, trade distribution, Implementing Growthpublic private partnerships, sustainable tourism Strategies to maximizemanagement and investment promotion. opportunities in emerging geographies; experience as my strong resource and capability www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
  • SACHIN BANSAL- Chief Explorer INDIA : +91 97111 90192 sb@creatingdemand.org www.creatingdemand.org facebook.com/creatingdemand DELHI LONDON MELBOURNE NEW YORK ITALY Enhancing business profitability….www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal