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Ad senseoptimizationtips Ad senseoptimizationtips Presentation Transcript

  • Google Confidential and Proprietary
  • Google Confidential and Proprietary AdSense ?
  • Google Confidential and Proprietary Google AdSense      3 AdSense for search AdSense for content 2  Google AdSense View slide
  • Google Confidential and Proprietary   AdWords 4 Google.co.th AdSense for content AdSense for search View slide
  • Google Confidential and Proprietary AdSense    
  • Google Confidential and Proprietary Agenda •  •   AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary Agenda •  •   AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary    AdSense: •  URL (URL ) –  • -    ID   AdSense      
  • Google Confidential and Proprietary  A B
  • Google Confidential and Proprietary    : •      •
  • Google Confidential and Proprietary Agenda •  •   AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary   AdSense CTR CPC Impressions Display Advertising Other Revenue Sources  =  CPC +  CPM +   cpc = IMP cpc x CTR x CPC  cpm = IMP cpm x CPM x1/1000  =  search + 
  • Google Confidential and Proprietary Agenda •  •   AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary    ?  =  CPC +  CPM +  CTR
  • Google Confidential and Proprietary  -  Source: F-Shaped Pattern for Reading Web Content Jakob Nielsen http://www.useit.com/alertbox/reading_pattern.html
  • Google Confidential and Proprietary  -      •   •        •       •      •  :   
  • Google Confidential and Proprietary  -  ( )  NAVIGATION BAR >> FORUM >> THREAD     «   |  » 30 •    •     •     
  • Google Confidential and Proprietary 
  • Google Confidential and Proprietary 160 x 600 336 x 280 300 x 250 728 x 90   
  • Google Confidential and Proprietary      * :    +    eCPM CTR 
  • Google Confidential and Proprietary : •         • “ad blindness” •      •    
  • Google Confidential and Proprietary -    •   •    URL
  • Google Confidential and Proprietary -
  • Google Confidential and Proprietary -
  • Google Confidential and Proprietary - 
  • Google Confidential and Proprietary -  •    • 
  • Google Confidential and Proprietary     •    3  3        1   1   •    
  • Google Confidential and Proprietary 28    ? •  •  • •   =  CPC +  CPM +  CTR
  • Google Confidential and Proprietary Agenda •  •   AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary 30    ? •• ••  •• Webmaster ToolsWebmaster Tools •• Google AnalyticsGoogle Analytics ••      Impressions  =  CPC +  CPM + 
  • Google Confidential and Proprietary Agenda •  •   AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary 32    ?  / CPM  =  CPC +  CPM + 
  • Google Confidential and Proprietary 33      :  :   ( /  )
  • Google Confidential and Proprietary    CPC      CPC/CPM     %  CPC * CPR CPC * CPR CPM   eCPM  eCPM
  • Google Confidential and Proprietary 35           eCPM
  • Google Confidential and Proprietary     CPC CPM Google CPC bids on keywords   CPC/CPM bids on site         AdSense Technology -  
  • Google Confidential and Proprietary 
  • Google Confidential and Proprietary        
  • Google Confidential and Proprietary    •    •          
  • Google Confidential and Proprietary 40    ? ••  •• ••   =  CPC +  CPM +   / CPM
  • Google Confidential and Proprietary Agenda •  •   AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary 42    ? CPC  =  CPC +  CPM + 
  • Google Confidential and Proprietary 43     Top Level Navigation 300x250 468x60
  • Google Confidential and Proprietary 44         : - -    -  
  • Google Confidential and Proprietary 45    ? CPC ••      ••     =  CPC +  CPM + 
  • Google Confidential and Proprietary Agenda •  •  AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary 47    ?   •• AFS/CSEAFS/CSE ••     =  CPC +  CPM + 
  • Google Confidential and Proprietary     48   –                AdWords               
  • Google Confidential and Proprietary AdSense for search &   Search-Dominant Link- Dominant Mixed- Dominant Source: Search and You May Find Jakob Nielsen http://www.useit.com/alertbox/9707b.html 50% 30% 20%
  • Google Confidential and Proprietary 50 AdSense for Search •    •     •    •   •    Google
  • Google Confidential and Proprietary 51    ?   •• AFS/CSEAFS/CSE ••     =  CPC +  CPM + 
  • Google Confidential and Proprietary :    ? CTR CPC ImpressionsOther Revenue Sources Display Advertising  CPM           Ad coverage Webmaster Tools Google Analytics AdSense for Search    =  CPC +  CPM + 
  • Google Confidential and Proprietary Agenda •  •  AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary 54Google Confidential AdSense www.google.com/adsense/policies   www.google.com/adsense/terms
  • Google Confidential and Proprietary 55Google Confidential   URL  -     
  • Google Confidential and Proprietary 56Google Confidential Policy Do’s and Don’ts   -            -   “ Google”
  • Google Confidential and Proprietary   
  • Google Confidential and Proprietary 58Google Confidential Policy Do’s and Don’ts  -   Interactive  flash    navigation    traffic services impressions    traffic exchanges
  • Google Confidential and Proprietary 59Google Confidential          ‘    ?’                  -    redirect   Webmaster Guidelines 
  • Google Confidential and Proprietary 60Google Confidential               RSS Feed  
  • Google Confidential and Proprietary 61Google Confidential             -    -      
  • Google Confidential and Proprietary Agenda •  •  AdSense CTR Impressions   /CPM CPC  • • Q&A
  • Google Confidential and Proprietary Q & A
  • Google Confidential and Proprietary   adsense-support@google.com