The basics ofSearch Engine OptimizationPart One: Keyword Research and Introduction to on-page SEOAffiliate Marketing 102ww...
What isSEO?www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersAnd why is it important?
“The process of getting trafficfrom the „free,‟ „organic,‟„editorial,‟ or „natural‟ listings onsearch engines”www.bankaffi...
That‟s right, Freewww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersSo how does one start?
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersFirst, understand thethree key ingredientso...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIngredient One: Keyword Research
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIngredient Two:Produce Amazing Content
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIngredient Three:Quality, Relevant Backlinks
Today we‟re going to focus on keywordresearch and the basics of on page SEO.www.bankaffiliates.com/publishersThe Affiliate...
Brainstorm keywords andphrases that relate to yourpage‟s contentwww.bankaffiliates.com/publishersThe Affiliate Network for...
Car Insurance Brainstorm:-deductible-coverage-car insurance rates-teen drivers insurance-comprehensive insurance-car insur...
Using Google‟sfree keywordresearch tool.www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershtt...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttps://adwords.google.com/o/KeywordTool
Paste your keyword list intothe “word or phrase” boxwww.bankaffiliates.com/publishersThe Affiliate Network for Financial P...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttps://adwords.google.com/o/KeywordTool
Under “match types”-Check exact-Deselect broadwww.bankaffiliates.com/publishersThe Affiliate Network for Financial Publish...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttps://adwords.google.com/o/KeywordTool
Organize your resultsthe objective is to find terms with lowcompetition and a high amount of searches.www.bankaffiliates.c...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersCompetition Searcheshttps://adwords.google....
Go to Google‟s homepage*make sure you‟re signed out of your Google accountwww.bankaffiliates.com/publishersThe Affiliate N...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersMake sure you are signed outhttps://www.goo...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersSearch the stronger key termssearch each ke...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers✔o.k.o.k.https://www.google.com
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersDeductible returned the leastamount of resu...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersPlacementPart Two:So where do these go?
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersNow that we have our keywords…we want to in...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersH1, H2 and H3 tagsthese are headings found ...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersH1H2
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIncorporate keywordsthese tags are where yo...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersPrimary Keyword Phraseyour primary keyword ...
Title Tag and Meta Descriptionyour title tag and metadata descriptionshould include your most powerfulkeywords. Again, the...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersTitle tagMeta description
Warning:Do not fill your page, title tag or metadescription with the same keyword phrase.Stuffing these areas with a keywo...
Congratulations!you are now a beginner at SEOwww.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishe...
www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttp://www.bankaffiliates.com/blog
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Introduction to SEO

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Learn the basics of driving internet traffic for free through powerful search engine optimization tactic and online tools. In this we will cover keyword research, on page optimization, free internet marketing tools, and more.

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Introduction to SEO

  1. 1. The basics ofSearch Engine OptimizationPart One: Keyword Research and Introduction to on-page SEOAffiliate Marketing 102www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  2. 2. What isSEO?www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersAnd why is it important?
  3. 3. “The process of getting trafficfrom the „free,‟ „organic,‟„editorial,‟ or „natural‟ listings onsearch engines”www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersSource: Search Engine LandSEO is…
  4. 4. That‟s right, Freewww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersSo how does one start?
  5. 5. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersFirst, understand thethree key ingredientsof great SEODrumroll please…
  6. 6. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIngredient One: Keyword Research
  7. 7. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIngredient Two:Produce Amazing Content
  8. 8. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIngredient Three:Quality, Relevant Backlinks
  9. 9. Today we‟re going to focus on keywordresearch and the basics of on page SEO.www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersPart One: Keyword Research and Introduction to on-page SEO
  10. 10. Brainstorm keywords andphrases that relate to yourpage‟s contentwww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersKeyword Research: Getting Started
  11. 11. Car Insurance Brainstorm:-deductible-coverage-car insurance rates-teen drivers insurance-comprehensive insurance-car insurance-collision-auto insurancewww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersLet‟s use car insurance as an example…
  12. 12. Using Google‟sfree keywordresearch tool.www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttps://adwords.google.com/o/KeywordTool
  13. 13. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttps://adwords.google.com/o/KeywordTool
  14. 14. Paste your keyword list intothe “word or phrase” boxwww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersStep three:
  15. 15. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttps://adwords.google.com/o/KeywordTool
  16. 16. Under “match types”-Check exact-Deselect broadwww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersStep four:☐
  17. 17. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttps://adwords.google.com/o/KeywordTool
  18. 18. Organize your resultsthe objective is to find terms with lowcompetition and a high amount of searches.www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersStep five:
  19. 19. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersCompetition Searcheshttps://adwords.google.com/o/KeywordTool
  20. 20. Go to Google‟s homepage*make sure you‟re signed out of your Google accountwww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersCheck Competition:
  21. 21. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersMake sure you are signed outhttps://www.google.com
  22. 22. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersSearch the stronger key termssearch each keyword in Google and take note ofthe result number for each individual term.
  23. 23. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers✔o.k.o.k.https://www.google.com
  24. 24. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersDeductible returned the leastamount of results and is thereforeour Primary Keyword Phrase
  25. 25. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersPlacementPart Two:So where do these go?
  26. 26. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersNow that we have our keywords…we want to incorporate them into the appropriatepositions on our page.
  27. 27. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersH1, H2 and H3 tagsthese are headings found throughout awebpage that communicate to search engineswhat the page is about.Tip: H1 tags have the highest influence on search engines.Influence decreases as the number decreases.
  28. 28. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersH1H2
  29. 29. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersIncorporate keywordsthese tags are where you want to incorporateyour strongest keywords. The closer to thebeginning of the heading, the better!
  30. 30. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersPrimary Keyword Phraseyour primary keyword phrase will have itsgreatest impact on search results if it leads offyour H1 tag.
  31. 31. Title Tag and Meta Descriptionyour title tag and metadata descriptionshould include your most powerfulkeywords. Again, the closer to thebeginning of the header and sentence, thebetter.www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  32. 32. www.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersTitle tagMeta description
  33. 33. Warning:Do not fill your page, title tag or metadescription with the same keyword phrase.Stuffing these areas with a keyword will result ina penalization in search results.www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  34. 34. Congratulations!you are now a beginner at SEOwww.bankaffiliates.com/publishersThe Affiliate Network for Financial PublishersComing Soon!Backlinking Strategies for winning SEOContent Marketing and Lead Generation
  35. 35. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishershttp://www.bankaffiliates.com/blog

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