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Affiliate Marketing 201: Introduction to Backlinking

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Learn how to increase your page rank and drive traffic through the use of backlinks. We cover four key ways of creating powerful backlinks and the tools that empower you to do so.

Learn how to increase your page rank and drive traffic through the use of backlinks. We cover four key ways of creating powerful backlinks and the tools that empower you to do so.

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  • 1. Introduction to Backlinking Affiliate Marketing 201 www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 2. What Are Backlinks www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Part I:
  • 3. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Backlinks are any hyperlinks that direct back to a page on your website.
  • 4. Why do I need backlinks? www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 5. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Backlinks increase your page rank
  • 6. Page Rank signifies how important a website or webpage is. It is based on a 0 –10 scale. 0 is least important and 10 is most important. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers 6 1 0 3 2 4 5 8 10 9 7
  • 7. Google values sites over others if they have more sites linking back to them. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 8. Why is that you may ask…. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 9. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers …well, Google believes that if more people are backlinking to your site, then you must have some credibility and authority.
  • 10. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers How to Get Backlinks Part II:
  • 11. But first let’s explain how to backlink.. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 12. When creating backlinks, it is important to have your anchor text include keywords you are trying to get your site to rank for www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 13. Anchor text is the clickable text in a hyperlink. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 14. Example: for this example, our site will be Bankaffilates www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Financial affiliate network Used cars ✔ ✗
  • 15. The purpose of this is to increase your rank for keywords related to your site www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 16. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers There are many ways to get backlinks, but we will cover four ways of backlinking…
  • 17. The Affiliate Network for Financial Publishers Blog commentsDirectories Guest blog posts www.bankaffiliates.com/publishers Link bait
  • 18. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Directories
  • 19. Directories take links to sites and categorize them by site topic. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 20. How do I choose a Directory? www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 21. Search for directories with your site’s topic. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step one:
  • 22. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Example: Let’s use affiliate networks as an example https://www.google.com
  • 23. Choose a few different directories that you are interested in. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step two:
  • 24. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Example: https://www.google.com
  • 25. Find the Page Rank (PR) for each site. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step three:
  • 26. You can do this by navigating to http://www.prchecker.info/ and inputting each site’s URL. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 27. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Example: http://www.prchecker.info/
  • 28. Other useful tools: www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Open Site Explorer is a free tool that provides you with information on who is linking to you or your competitors website. You can also use this tool for checking page authority or PR. Ahrefs is also a free tool. This site provides you with detailed analysis on backlinks for any website.
  • 29. Once you have the PR for each site, organize them from highest to lowest. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step four:
  • 30. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Example: http://www.prchecker.info/ 5 3 4
  • 31. Choose the directories with the highest PR. *don’t choose directories with PR lower than 3. For this example, all of these directories would be helpful. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step five:
  • 32. Avoid directories with low PR or directories that will hurt your PR! www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 33. Once you have a directory in mind, apply to it! www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step six:
  • 34. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Blog comments
  • 35. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Posting comments on a blog is a great way to build backlinks! But…
  • 36. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers You should find a blog that is: (a) Related in topic to your blog (b) and has dofollow links in their comment section
  • 37. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers What is dofollow?
  • 38. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Dofollow is html code that tells Google to count a backlink to your site’s page rank.
  • 39. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Nofollow tells Google not to count the backlink towards your PR.
  • 40. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers But how do I know if a site has dofollow comment links?
  • 41. Navigate to the selected blog’s comment section. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step one:
  • 42. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Example:
  • 43. Right click the name of one of the previous commenters and select “inspect element.” *the name should be a hyperlink www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step two:
  • 44. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Example:
  • 45. Find where it says “rel=” www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step three:
  • 46. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Example:
  • 47. What follows will either be dofollow or nofollow. This tells you whether or not a blog’s comments section posts comment links as dofollow. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Step four:
  • 48. If the html code does not have “rel=”, then it is dofollow. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers note:
  • 49. You want to comment on dofollow blogs because those will increase your PR. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers But…
  • 50. Do not only focus on getting dofollow comments. Google wants to see a healthy mix of dofollow and nofollow links to your site. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 51. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Guest blog posts
  • 52. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers You can receive high-quality backlinks by producing content for someone else’s blog!
  • 53. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers This is similar to blog commenting in that you want to choose a site that is closely related to your site’s topic. Step one:
  • 54. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Once you’ve found a blog that you want to write for, read through their entire site. Step two:
  • 55. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers But why?
  • 56. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers You want to understand the audience you are writing for in order to produce quality content.
  • 57. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Come up with a topic that you think would be fit well into the blog. Step three:
  • 58. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Contact the person that runs the blog. Inform them of your blog idea and express how you think it would fit into their site. Step four:
  • 59. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers If you get approved, then write the post and have it uploaded to the site. Step five:
  • 60. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Link bait
  • 61. Link bait is any developed content that is shared throughout the internet that links back to your site. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 62. Examples: www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Infographics Top 10 lists Presentations
  • 63. If you create intelligent, comical or compelling content, you will see your content bring you backlinks! www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
  • 64. Useful tool for infographics www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Infogr.am is a site that allows you to plan and create your own inforgraphics.
  • 65. Useful tool for Top 10 lists www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Listverse is a site that displays top 10 lists and it also allows you to upload your own.
  • 66. Useful tool for Presentations www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers Slideshare is a site that allows you to upload your own presentations and share them.
  • 67. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers You’ve successfully built some backlinks!
  • 68. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers http://www.bankaffiliates.com/signup