CommunityAn online community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals.
CommunityTo handling and maintaining we need Community Management……and Community Management is not directly handling…
Grateful DeadThe fans of the Grateful Dead, some of whom followed the band from concert to concert for years, are known as "Deadheads" and are known for their dedication to the bands music.Grateful Dead is a band that succesfully created not only loyal community but also participate on maintaining hippie sub‐culture
Endah N Rhesaearfriends=Endah N Rhesa friendsEndah N Rhesa choose among their volunteering fans to be the coordinator of earfriends in their areaEndah N Rhesa maintain earfriends through all coordinators nation‐wide
Endah N Rhesaearfriends=Endah N Rhesa friends• 25 earfriends around Indonesia• 36 admin• all taken from loyal fans
Endah N RhesaearfriendsAll first‐hand Information about the band
Endah N RhesaSuccessfully build & nurture theirCommunity using social media
Activity Pattern on CommunityArtist/Band/Musician Online ActivitiesOffline Activities
Interesting ExperimentLoyalty will getting stronger if the gap between the artists & their fans can be reduced
Interesting ExperimentAdoy did video documentation tocaptured and shared the processof their songs creation before hisbands album releasedThe impact: Sense of belongingto the songs raised….the loyaltyto the artist getting stronger
Interesting ExperimentEndah N Rhesa asked their fansthrough social media to give thema song idea for their upcomingalbumThe impact: Sense of belongingto the songs raised….the loyaltyto the artist getting stronger
Interesting ExperimentDo you have any interesting experiment to maintain your community?Care to share?
Akhir Kata“Life has taught us that love does not consist in gazing at each other, but in looking outward together in the same direction”Antoine De Ste‐Exupery(French writer, poet & pioneering aviator)Okay…That’s all folks!