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Community Management for Music Fans
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Community Management for Music Fans

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Community Management for Music Fans Community Management for Music Fans Presentation Transcript

  • Prepared by: Abang Edwin SACommunity managementForMusic Fans
  • Outline• In the beginning…• Platform• Community• Benefit• What should be done• Sample case• Interesting experiment
  • In the beginning…The Artists The Fans
  • In the beginning…The Artists The FansBusinessAppreciation
  • In the beginning…The Artists The FansManagementCommunities
  • PlatformCommunities
  • CommunityAn online community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. 
  • CommunityTo handling and maintaining we need Community Management……and Community Management  is not directly handling…
  • Community
  • CommunityCommunity Management  focus on…
  • Community
  • CommunityCommunity Management isTHE BRAINWARESocial Media isTHE HARDWARE (and SOFTWARE)And…
  • CommunityCommunityManagementSocialNetworkMicroblogOfficialblogOtherSocialProducts‐ Target market‐ Community‐ Users‐ Enthusiast‐ EvangelistsBrainware Social Media/Social ToolsTarget Market
  • Benefit of having Community 
  • The Benefit of CommunityCaptive Market
  • The Benefit of CommunityFast Information Transfer
  • The Benefit of CommunityShared Ownership & Commitment
  • The Benefit of CommunityMaximize Investment
  • The Benefit of CommunityReduce Cost
  • What we should do to get the most out of community?
  • You should…Know character of the community you want to maintain/build (usually the influence coming from the artists)
  • You should…Understand that community is created for the sake of closeness between you and your fans
  • You should…Using conversation as your main tool to build fans loyalty
  • You should…Understand that control (on community) should be approved and applied together
  • You should…Accept diversity in community (by any meaning)
  • Sample Case
  • Grateful DeadThe fans of the Grateful Dead, some of whom followed the band from concert to concert for years, are known as "Deadheads" and are known for their dedication to the bands music.Grateful Dead is a band that succesfully created not only loyal community but also participate on maintaining hippie sub‐culture
  • Grateful Dead
  • Grateful DeadCan you imagineif they live now in internet era?(regardless their genre)
  • Endah N RhesaVery Strong onSocial Media
  • Endah N RhesaTwitterFacebookYouTubeWebsite
  • Endah N Rhesaearfriends
  • Endah N Rhesaearfriends=Endah N Rhesa friendsEndah N Rhesa choose among their volunteering fans to be the coordinator of earfriends in their areaEndah N Rhesa maintain earfriends through all coordinators nation‐wide
  • Endah N Rhesaearfriends=Endah N Rhesa friends• 25 earfriends around Indonesia• 36 admin• all taken from loyal fans
  • Endah N RhesaearfriendsAll first‐hand Information about the band
  • Endah N RhesaSuccessfully build & nurture theirCommunity using social media
  • Activity Pattern on CommunityArtist/Band/Musician Online ActivitiesOffline Activities
  • Interesting ExperimentLoyalty will getting stronger if the gap between the artists & their fans can be reduced
  • Interesting ExperimentAdoy did video documentation tocaptured and shared the processof their songs creation before hisbands album releasedThe impact: Sense of belongingto the songs raised….the loyaltyto the artist getting stronger
  • Interesting ExperimentEndah N Rhesa asked their fansthrough social media to give thema song idea for their upcomingalbumThe impact: Sense of belongingto the songs raised….the loyaltyto the artist getting stronger
  • Interesting ExperimentDo you have any interesting experiment to maintain your community?Care to share?
  • Akhir Kata“Life has taught us that love does not consist in gazing at each other, but in looking outward together in the same direction”Antoine De Ste‐Exupery(French writer, poet & pioneering aviator)Okay…That’s all folks!
  • Twitter : @bangwinissimoBlog : bangwin.netEmail : bangwin@gmail.com