Prepared by: Abang Edwin SACommunity managementForMusic Fans
Outline• In the beginning…• Platform• Community• Benefit• What should be done• Sample case• Interesting experiment
In the beginning…The Artists The Fans
In the beginning…The Artists The FansBusinessAppreciation
In the beginning…The Artists The FansManagementCommunities
PlatformCommunities
CommunityAn online community is a social network of individuals who interact through specific social media, potentially cr...
CommunityTo handling and maintaining we need Community Management……and Community Management  is not directly handling…
Community
CommunityCommunity Management  focus on…
Community
CommunityCommunity Management isTHE BRAINWARESocial Media isTHE HARDWARE (and SOFTWARE)And…
CommunityCommunityManagementSocialNetworkMicroblogOfficialblogOtherSocialProducts‐ Target market‐ Community‐ Users‐ Enthus...
Benefit of having Community 
The Benefit of CommunityCaptive Market
The Benefit of CommunityFast Information Transfer
The Benefit of CommunityShared Ownership & Commitment
The Benefit of CommunityMaximize Investment
The Benefit of CommunityReduce Cost
What we should do to get the most out of community?
You should…Know character of the community you want to maintain/build (usually the influence coming from the artists)
You should…Understand that community is created for the sake of closeness between you and your fans
You should…Using conversation as your main tool to build fans loyalty
You should…Understand that control (on community) should be approved and applied together
You should…Accept diversity in community (by any meaning)
Sample Case
Grateful DeadThe fans of the Grateful Dead, some of whom followed the band from concert to concert for years, are known as...
Grateful Dead
Grateful DeadCan you imagineif they live now in internet era?(regardless their genre)
Endah N RhesaVery Strong onSocial Media
Endah N RhesaTwitterFacebookYouTubeWebsite
Endah N Rhesaearfriends
Endah N Rhesaearfriends=Endah N Rhesa friendsEndah N Rhesa choose among their volunteering fans to be the coordinator of e...
Endah N Rhesaearfriends=Endah N Rhesa friends• 25 earfriends around Indonesia• 36 admin• all taken from loyal fans
Endah N RhesaearfriendsAll first‐hand Information about the band
Endah N RhesaSuccessfully build & nurture theirCommunity using social media
Activity Pattern on CommunityArtist/Band/Musician Online ActivitiesOffline Activities
Interesting ExperimentLoyalty will getting stronger if the gap between the artists & their fans can be reduced
Interesting ExperimentAdoy did video documentation tocaptured and shared the processof their songs creation before hisband...
Interesting ExperimentEndah N Rhesa asked their fansthrough social media to give thema song idea for their upcomingalbumTh...
Interesting ExperimentDo you have any interesting experiment to maintain your community?Care to share?
Akhir Kata“Life has taught us that love does not consist in gazing at each other, but in looking outward together in the s...
Twitter : @bangwinissimoBlog : bangwin.netEmail : bangwin@gmail.com
Community Management for Music Fans
Community Management for Music Fans
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Community Management for Music Fans

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Transcript of "Community Management for Music Fans"

  1. 1. Prepared by: Abang Edwin SACommunity managementForMusic Fans
  2. 2. Outline• In the beginning…• Platform• Community• Benefit• What should be done• Sample case• Interesting experiment
  3. 3. In the beginning…The Artists The Fans
  4. 4. In the beginning…The Artists The FansBusinessAppreciation
  5. 5. In the beginning…The Artists The FansManagementCommunities
  6. 6. PlatformCommunities
  7. 7. CommunityAn online community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. 
  8. 8. CommunityTo handling and maintaining we need Community Management……and Community Management  is not directly handling…
  9. 9. Community
  10. 10. CommunityCommunity Management  focus on…
  11. 11. Community
  12. 12. CommunityCommunity Management isTHE BRAINWARESocial Media isTHE HARDWARE (and SOFTWARE)And…
  13. 13. CommunityCommunityManagementSocialNetworkMicroblogOfficialblogOtherSocialProducts‐ Target market‐ Community‐ Users‐ Enthusiast‐ EvangelistsBrainware Social Media/Social ToolsTarget Market
  14. 14. Benefit of having Community 
  15. 15. The Benefit of CommunityCaptive Market
  16. 16. The Benefit of CommunityFast Information Transfer
  17. 17. The Benefit of CommunityShared Ownership & Commitment
  18. 18. The Benefit of CommunityMaximize Investment
  19. 19. The Benefit of CommunityReduce Cost
  20. 20. What we should do to get the most out of community?
  21. 21. You should…Know character of the community you want to maintain/build (usually the influence coming from the artists)
  22. 22. You should…Understand that community is created for the sake of closeness between you and your fans
  23. 23. You should…Using conversation as your main tool to build fans loyalty
  24. 24. You should…Understand that control (on community) should be approved and applied together
  25. 25. You should…Accept diversity in community (by any meaning)
  26. 26. Sample Case
  27. 27. Grateful DeadThe fans of the Grateful Dead, some of whom followed the band from concert to concert for years, are known as "Deadheads" and are known for their dedication to the bands music.Grateful Dead is a band that succesfully created not only loyal community but also participate on maintaining hippie sub‐culture
  28. 28. Grateful Dead
  29. 29. Grateful DeadCan you imagineif they live now in internet era?(regardless their genre)
  30. 30. Endah N RhesaVery Strong onSocial Media
  31. 31. Endah N RhesaTwitterFacebookYouTubeWebsite
  32. 32. Endah N Rhesaearfriends
  33. 33. Endah N Rhesaearfriends=Endah N Rhesa friendsEndah N Rhesa choose among their volunteering fans to be the coordinator of earfriends in their areaEndah N Rhesa maintain earfriends through all coordinators nation‐wide
  34. 34. Endah N Rhesaearfriends=Endah N Rhesa friends• 25 earfriends around Indonesia• 36 admin• all taken from loyal fans
  35. 35. Endah N RhesaearfriendsAll first‐hand Information about the band
  36. 36. Endah N RhesaSuccessfully build & nurture theirCommunity using social media
  37. 37. Activity Pattern on CommunityArtist/Band/Musician Online ActivitiesOffline Activities
  38. 38. Interesting ExperimentLoyalty will getting stronger if the gap between the artists & their fans can be reduced
  39. 39. Interesting ExperimentAdoy did video documentation tocaptured and shared the processof their songs creation before hisbands album releasedThe impact: Sense of belongingto the songs raised….the loyaltyto the artist getting stronger
  40. 40. Interesting ExperimentEndah N Rhesa asked their fansthrough social media to give thema song idea for their upcomingalbumThe impact: Sense of belongingto the songs raised….the loyaltyto the artist getting stronger
  41. 41. Interesting ExperimentDo you have any interesting experiment to maintain your community?Care to share?
  42. 42. Akhir Kata“Life has taught us that love does not consist in gazing at each other, but in looking outward together in the same direction”Antoine De Ste‐Exupery(French writer, poet & pioneering aviator)Okay…That’s all folks!
  43. 43. Twitter : @bangwinissimoBlog : bangwin.netEmail : bangwin@gmail.com

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