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Bangladesh Corporate Blog Introduction V1

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General introduction to Bangladesh Corporate Blog. This presentation was prepared in 2008. The 2009 version is going to be released in December.

General introduction to Bangladesh Corporate Blog. This presentation was prepared in 2008. The 2009 version is going to be released in December.

Published in: Business, Technology

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Transcript

  • 1. -Hey what do you think about Grameen Phone’s new logo? : I think its good… -You think so…I think its awful! -Why do you think so? : I think so because…
  • 2. : Whatever I can get dosto…no mama chacha no chakri you know… -Not anymore…my cousin got a job in StanChart by applying online…days are changing… :Who told you that…look at other banks…they take in people only through reference… -Hey do you want to work in telecom or bank or IT?
  • 3. -I wonder how public is going to receive our new product… :We placed good ads, its supposed to be a hit… -I wish we could find out what people are actually thinking about it… -That’s formal, I need to know the original conversation… :We are doing market research…
  • 4. bangladesh corporate blog BUSINESS.BANGLADESH.BIG TIME Bangladesh Cricket Team Omar Zabir Misho, CEO, Pageflakes Javed Karim, Cofounder, You Tube You?? Nafees Zafar, Oscar Winner
  • 5. What is blog? blogging?
    • Web log = blog
    • Informal online diary
    • 112 million+ blogs
    • Bangladeshi blogs
      • Somewherein
      • E-Bangladesh etc.
    • Anybody can start blogging
  • 6. How to blog?
    • Send write-ups to [email_address]
    • Become a corporate blogger yourself
    • Join blogger, wordpress and other platforms
    • Video blogging through podcasting
  • 7. Why blog business?
    • To tap into the conversation public is having regarding product/services
    • To promote product/services
    • To evaluate good and bad corporate actions
  • 8. What to blog, what not to?
    • Product/service promotion
    • CSR activities
    • Corporate culture
    • Business strategies
    • Personal attacks
    • Sensitive company information
    • Religious issues
    • Political subjects
  • 9. Bangladesh Corporate Blog
    • Business
    • Bangladesh
    • Big Time
    • Established in 14 th April 2007
  • 10. Objectives
    • For students : apply theory to practice
    • For executives : discuss and exchange work experience
    • For managers : get an insight about raw public opinion
  • 11. Vision 2008
    • 12 themes for 12 months
      • March —Corporate Culture
      • April —Market Research
      • … ..
      • December —Human Resource
    • Related polls, posts on the topic every month
  • 12.
    • What is your opinion about AB Bank's new logo?
    • Total 25, Better 17 (68%), Worse 8 (32%)
    • What is the most important factor lacking in business
    • education in Bangladesh?
    • Total 46, Realistic Curricula, 34 (73%), Quality Teachers, 6
    • (13%)
    • If GP buys another telecom operator, which one it might be?
    • Total 80, Aktel, 43 (53%), Banglalink, 11 (13%), Warid, 11 (13%)
    • Which is a better radio channel in terms of content and quality?
    • Total 34, Radio Foorti, 23 (67%), Radio Today, 11 (32%)
    Polls
  • 13. Facts & figures
    • 42 corporate bloggers
    • 200 daily average unique hits
    • 750+ Facebook group members
    • 30000+ total visitors
  • 14. Lets blog!
    • Be heard
    • Platform to voice your opinion
    • Hands on citizen business journalism
    • Make a difference
  • 15. bangladesh corporate blog BUSINESS.BANGLADESH.BIG TIME Bangladesh Cricket Team Omar Zabir Misho, CEO, Pageflakes Javed Karim, Cofounder, You Tube You?? Nafees Zafar, Oscar Winner