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The Power of New Media

    By Charlie Pongsangangan
Google Analytics Individual Certified
Charlie Pongsangangan
- Management Information System, Chulalongkorn
  University
- MBA, Chulalongkorn University
- Google Analytics Individual Qualification
- Strategist and Social Media Planner, MAXions
- Columnist, S M Magazine
- Speaker
- Translator
- Etc.
What is




          ?
new media
is a broad term in media studies that emerged in the latter part of
the 20th century which refers to on-demand access to content any
time, anywhere, on any digital device, as well as interactive user
feedback, creative participation and community formation around
the media content. Another important promise of new media is the
"democratization" of the creation, publishing, distribution and
consumption of media content. Another aspect of new media is the
real-time generation of new, unregulated content…
What is




          ?
social media
includes web- and mobile-based technologies which are used to
turn communication into interactive dialogue among
organizations, communities, and individuals.
What’s Social Network?
social network
noun 1.
a network of friends, colleagues, and other personal
contacts: Strong social networks can encourage healthy behaviors.
Maslow’s
Hierarchy
of Needs
No one wants
 to be lonely
Social needs such as
    relationships, family,
intimacy, belonging, etc.
relation between people
relation between people online
social network
noun 2.

Computers .
a.an online community of people with a common interest
who use a Web site or other technologies to
communicate with each other and share information,
resources, etc.: a business-oriented social network.

b.a Web site or online service that facilitates this communication.
GO ONLINE >>>
Origin of Social Network
www.sixdegrees.com
the service closed




www.sixdegrees.com
2003

2005

2006




20xx   ???
What it is Behind the Social Network?
Moore’s Law
In 1985, Moore said that;

“Computer chip capacity
         would double
     every 18 months.”




      Gordon Moore
Moore’s Law
1946 Eniac
2012 iPhone
Social Media Driven
Technology




User                                     Device




       Content                Platform
Faster chip set,
                            Smaller Size, More
             Technology     Powerful, etc.


User                            Device




   Content                Platform
Technology         Portable, Mobile,
                                    Desk Set, etc.


User                               Device




       Content                Platform
Technology




User                            Device




                                   iOS,
       Content            Platform Android,
                                   Window,
                                   etc.
Technology




          User                                 Device




Location
Based,       Content                Platform

Photo, Text,
etc.
Trend, Friend,
                           Technology
Social, Needs,
etc.

          User                                     Device




                 Content                Platform
User
Crisis Change in Consumer Behaviors
What do we do
the first thing in
 the morning?
What do we do
when we want to
buy something?
Are You Connect to the Internet?
Survey reveals the evolving nature
                  of Australians’ social media usage

-   51.6% access social media at work
-   41.9% while watching TV
-   34% on holiday
-   33.8% in bed
-   23.3% during meals
-   14.8% while shopping
-   21.5% in the bathroom
-   3.2% in a place of worship
-   2.8% (64% of them men) ‘during intimate
    moments’!
Facebook Population
age of
The World Is Obsessed
   With Facebook
  http://www.youtube.com/watch?v=xJXOavGwAW8
Facebook Population
914,278,000
Almost 3 Times bigger than USA
Thailand
   Population : 66,720,153
Internet users : 18,310,000
             : 16,390,600
   Chiangmai : 498,280
     Bangkok : 12,833,600
Mobile Addicted
Mobile is not only Mobile
14.1 using internet
www.veedvil.com/news/thailand-mobile-in-review
User Oriented
Cloud
Content
The World of Social Network
Main Stream Social Network

Niche Social Network
Main Stream
Social Network
Niche
Social Network
Case Study - Second Life
• It’s aggregator engine of virtual reality.
• Developed by “Linden Lab”
• Free
• No story, No mission, No Money!! You must create on your own
www.anshechung.com
Virtual Company
Virtual Concert
Virtual
University
Virtual Embassy
- News Update
- Social Connect
- Communication
- Knowledge
- etc.
- News Update      - Privacy
- Social Connect   - Cyberbullying
- Communication    - Risk
- Knowledge        - No face-to-face Interaction
- etc.             - etc.
Social Media &
Online Strategies
Lead
            Traffic




                      Social
Analytics
                      Media
Lead
              Traffic


CPC, CPM, Google AdWords, Facebook
 Ads, Banner, Seeding, Influencer, etc.
                            Social
Analytics
                            Media
Lead
              Traffic
  Website, Facebook, Twitter, YouTube,
 Blog, LinkedIn, Application, Mobile, etc




Analytics              Social Media
Lead
               Traffic
Google Analytics, Facebook Insights,
          True Hits, etc.




                            Social
Analytics
                            Media
Lead Traffic
Nobody knows you…
Google AdWords
Facebook Ads

Title :            25

Image :                 110 pixels *
80 pixels

Body Text :             135

Social Context :         Facebook
Picture with Emotional Copy
Do You Have Website?
“Mainly, Website Open by Browser”
But There’re Always Have
Something Ugly
What’s Next???
More Than That, Resolutions…
and Platforms…
With Those Many Mediums
How Do You Sure Your Consumer
    Gets Your Proper Message?
Responsive Design
Case Study
milliontreesforking
Brief
1. Tree Planting Online
2. Limited Time
3. 1 M. Trees
Obstacle


  Competitors
 Same Content
  Same Result
We’re Looking for Possibility
Online > Social Network > Facebook?
What Facebook can do for us?
INVITE
COMMUNICATION
    COMMUNITY
SHARE
Consumer Insight

Why we use Facebook?
Our First Assumption
Interest in Opposite Sex
Our Second
Assumption

Most of People
Use More Good
Looking Picture
than His/Her
Real Face
Facebook Display
Facebook Display   Real Face
HTML 5
Our Goal
1 Million Trees
In 4 Months
From Our Strategies
1 Million Trees
In 4 Weeks
Johannes Gutenberg
          1398 - 1468
Gutenberg Diagram
Gutenberg Diagram
Gutenberg Diagram
Eye Detector
Phenomenon
You know who is your target
And you are happy
to have them in you fan page
One day you feel like
To expand your page
That day… you will face
with the new challenge
How you handle it?
VS
Like        Interaction
Analytics
Visitor Flow
Goal Flow
Funnel Visualization
insights
Strategies Need Co-operation
Lead Traffic Social Media   Analytics
Case Study
IMC and Social Network
Timeline


30.03.07
Rumors Spread
Timeline


30.03.07
Rumors Spread




            10.07.07 Slusho
Timeline


30.03.07              27.07.07
Rumors Spread         MySpace Added




            10.07.07 Slusho
Timeline


30.03.07              27.07.07        27.12.07
Rumors Spread         MySpace Added   Oil Rig Destroyed




            10.07.07 Slusho
Cloverfield Oil Rig Never
   Before Seen Video
    http://www.youtube.com/watch?v=gCgvbg1T2Wc
Timeline


30.03.07              27.07.07        27.12.07
Rumors Spread         MySpace Added   Oil Rig Destroyed




            10.07.07 Slusho                       18.01.08
                                                  Movie in
                                                  Theater
Timeline


30.03.07              27.07.07        27.12.07               Late 07 – Mid 08
Rumors Spread         MySpace Added   Oil Rig Destroyed      Blog Posted




            10.07.07 Slusho                       18.01.08
                                                  Movie in
                                                  Theater
Blippar - Augmented Reality
       http://www.youtube.com/user/blippar1
Q&A

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