The Power of New Media By Charlie PongsanganganGoogle Analytics Individual Certified
Charlie Pongsangangan- Management Information System, Chulalongkorn University- MBA, Chulalongkorn University- Google Analytics Individual Qualification- Strategist and Social Media Planner, MAXions- Columnist, S M Magazine- Speaker- Translator- Etc.
new mediais a broad term in media studies that emerged in the latter part ofthe 20th century which refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive userfeedback, creative participation and community formation aroundthe media content. Another important promise of new media is the"democratization" of the creation, publishing, distribution andconsumption of media content. Another aspect of new media is thereal-time generation of new, unregulated content…
social networknoun 2.Computers .a.an online community of people with a common interestwho use a Web site or other technologies tocommunicate with each other and share information,resources, etc.: a business-oriented social network.b.a Web site or online service that facilitates this communication.
Survey reveals the evolving nature of Australians’ social media usage- 51.6% access social media at work- 41.9% while watching TV- 34% on holiday- 33.8% in bed- 23.3% during meals- 14.8% while shopping- 21.5% in the bathroom- 3.2% in a place of worship- 2.8% (64% of them men) ‘during intimate moments’!