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The power of new media
The power of new media
The power of new media
The power of new media
The power of new media
The power of new media
The power of new media
The power of new media
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The power of new media

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  • 1. The Power of New Media By Charlie PongsanganganGoogle Analytics Individual Certified
  • 2. Charlie Pongsangangan- Management Information System, Chulalongkorn University- MBA, Chulalongkorn University- Google Analytics Individual Qualification- Strategist and Social Media Planner, MAXions- Columnist, S M Magazine- Speaker- Translator- Etc.
  • 3. What is ?
  • 4. new mediais a broad term in media studies that emerged in the latter part ofthe 20th century which refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive userfeedback, creative participation and community formation aroundthe media content. Another important promise of new media is the"democratization" of the creation, publishing, distribution andconsumption of media content. Another aspect of new media is thereal-time generation of new, unregulated content…
  • 5. What is ?
  • 6. social mediaincludes web- and mobile-based technologies which are used toturn communication into interactive dialogue amongorganizations, communities, and individuals.
  • 7. What’s Social Network?
  • 8. social networknoun 1.a network of friends, colleagues, and other personalcontacts: Strong social networks can encourage healthy behaviors.
  • 9. Maslow’sHierarchyof Needs
  • 10. No one wants to be lonely
  • 11. Social needs such as relationships, family,intimacy, belonging, etc.
  • 12. relation between people
  • 13. relation between people online
  • 14. social networknoun 2.Computers .a.an online community of people with a common interestwho use a Web site or other technologies tocommunicate with each other and share information,resources, etc.: a business-oriented social network.b.a Web site or online service that facilitates this communication.
  • 15. GO ONLINE >>>
  • 16. Origin of Social Network
  • 17. www.sixdegrees.com
  • 18. the service closedwww.sixdegrees.com
  • 19. 20032005200620xx ???
  • 20. What it is Behind the Social Network?
  • 21. Moore’s LawIn 1985, Moore said that;“Computer chip capacity would double every 18 months.” Gordon Moore
  • 22. Moore’s Law
  • 23. 1946 Eniac
  • 24. 2012 iPhone
  • 25. Social Media Driven
  • 26. TechnologyUser Device Content Platform
  • 27. Faster chip set, Smaller Size, More Technology Powerful, etc.User Device Content Platform
  • 28. Technology Portable, Mobile, Desk Set, etc.User Device Content Platform
  • 29. TechnologyUser Device iOS, Content Platform Android, Window, etc.
  • 30. Technology User DeviceLocationBased, Content PlatformPhoto, Text,etc.
  • 31. Trend, Friend, TechnologySocial, Needs,etc. User Device Content Platform
  • 32. User
  • 33. Crisis Change in Consumer Behaviors
  • 34. What do we dothe first thing in the morning?
  • 35. What do we dowhen we want tobuy something?
  • 36. Are You Connect to the Internet?
  • 37. Survey reveals the evolving nature of Australians’ social media usage- 51.6% access social media at work- 41.9% while watching TV- 34% on holiday- 33.8% in bed- 23.3% during meals- 14.8% while shopping- 21.5% in the bathroom- 3.2% in a place of worship- 2.8% (64% of them men) ‘during intimate moments’!
  • 38. Facebook Population
  • 39. age of
  • 40. The World Is Obsessed With Facebook http://www.youtube.com/watch?v=xJXOavGwAW8
  • 41. Facebook Population914,278,000Almost 3 Times bigger than USA
  • 42. Thailand Population : 66,720,153Internet users : 18,310,000 : 16,390,600 Chiangmai : 498,280 Bangkok : 12,833,600
  • 43. Mobile Addicted
  • 44. Mobile is not only Mobile
  • 45. 14.1 using internetwww.veedvil.com/news/thailand-mobile-in-review
  • 46. User Oriented
  • 47. CloudContent
  • 48. The World of Social Network
  • 49. Main Stream Social NetworkNiche Social Network
  • 50. Main StreamSocial Network
  • 51. NicheSocial Network
  • 52. Case Study - Second Life
  • 53. • It’s aggregator engine of virtual reality.• Developed by “Linden Lab”• Free• No story, No mission, No Money!! You must create on your own
  • 54. www.anshechung.com
  • 55. Virtual Company
  • 56. Virtual Concert
  • 57. VirtualUniversity
  • 58. Virtual Embassy
  • 59. - News Update- Social Connect- Communication- Knowledge- etc.
  • 60. - News Update - Privacy- Social Connect - Cyberbullying- Communication - Risk- Knowledge - No face-to-face Interaction- etc. - etc.
  • 61. Social Media &Online Strategies
  • 62. Lead Traffic SocialAnalytics Media
  • 63. Lead TrafficCPC, CPM, Google AdWords, Facebook Ads, Banner, Seeding, Influencer, etc. SocialAnalytics Media
  • 64. Lead Traffic Website, Facebook, Twitter, YouTube, Blog, LinkedIn, Application, Mobile, etcAnalytics Social Media
  • 65. Lead TrafficGoogle Analytics, Facebook Insights, True Hits, etc. SocialAnalytics Media
  • 66. Lead Traffic
  • 67. Nobody knows you…
  • 68. Google AdWords
  • 69. Facebook AdsTitle : 25Image : 110 pixels *80 pixelsBody Text : 135Social Context : Facebook
  • 70. Picture with Emotional Copy
  • 71. Do You Have Website?
  • 72. “Mainly, Website Open by Browser”
  • 73. But There’re Always HaveSomething Ugly
  • 74. What’s Next???
  • 75. More Than That, Resolutions…
  • 76. and Platforms…
  • 77. With Those Many MediumsHow Do You Sure Your Consumer Gets Your Proper Message?
  • 78. Responsive Design
  • 79. Case Studymilliontreesforking
  • 80. Brief1. Tree Planting Online2. Limited Time3. 1 M. Trees
  • 81. Obstacle Competitors Same Content Same Result
  • 82. We’re Looking for PossibilityOnline > Social Network > Facebook?
  • 83. What Facebook can do for us?
  • 84. INVITECOMMUNICATION COMMUNITYSHARE
  • 85. Consumer InsightWhy we use Facebook?
  • 86. Our First AssumptionInterest in Opposite Sex
  • 87. Our SecondAssumptionMost of PeopleUse More GoodLooking Picturethan His/HerReal Face
  • 88. Facebook Display
  • 89. Facebook Display Real Face
  • 90. HTML 5
  • 91. Our Goal1 Million TreesIn 4 Months
  • 92. From Our Strategies1 Million TreesIn 4 Weeks
  • 93. Johannes Gutenberg 1398 - 1468
  • 94. Gutenberg Diagram
  • 95. Gutenberg Diagram
  • 96. Gutenberg Diagram
  • 97. Eye Detector
  • 98. Phenomenon
  • 99. You know who is your target
  • 100. And you are happyto have them in you fan page
  • 101. One day you feel likeTo expand your page
  • 102. That day… you will facewith the new challenge
  • 103. How you handle it?
  • 104. VSLike Interaction
  • 105. Analytics
  • 106. Visitor Flow
  • 107. Goal Flow
  • 108. Funnel Visualization
  • 109. insights
  • 110. Strategies Need Co-operation
  • 111. Lead Traffic Social Media Analytics
  • 112. Case StudyIMC and Social Network
  • 113. Timeline30.03.07Rumors Spread
  • 114. Timeline30.03.07Rumors Spread 10.07.07 Slusho
  • 115. Timeline30.03.07 27.07.07Rumors Spread MySpace Added 10.07.07 Slusho
  • 116. Timeline30.03.07 27.07.07 27.12.07Rumors Spread MySpace Added Oil Rig Destroyed 10.07.07 Slusho
  • 117. Cloverfield Oil Rig Never Before Seen Video http://www.youtube.com/watch?v=gCgvbg1T2Wc
  • 118. Timeline30.03.07 27.07.07 27.12.07Rumors Spread MySpace Added Oil Rig Destroyed 10.07.07 Slusho 18.01.08 Movie in Theater
  • 119. Timeline30.03.07 27.07.07 27.12.07 Late 07 – Mid 08Rumors Spread MySpace Added Oil Rig Destroyed Blog Posted 10.07.07 Slusho 18.01.08 Movie in Theater
  • 120. Blippar - Augmented Reality http://www.youtube.com/user/blippar1
  • 121. Q&A

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