Social Network and Online Community

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A short brief history of Social Network and Social Reaction.

A short brief history of Social Network and Social Reaction.

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  • 1. Social Network and Online Community By Charlie PongsanganganGoogle Analytics Individual Certified
  • 2. Charlie Pongsangangan- Management Information System, Chulalongkorn University- MBA, Chulalongkorn University- Strategist and Social Media Planner, MAXions- Columnist, S+M Magazine- Translator
  • 3. What’s Social Network?
  • 4. social networknoun 1.a network of friends, colleagues, and other personalcontacts: Strong social networks can encourage healthy behaviors.
  • 5. Maslow’sHierarchyof Needs
  • 6. No one wants to be lonely
  • 7. Social needs such as relationships, family,intimacy, belonging, etc.
  • 8. relation between people
  • 9. relation between people online
  • 10. social networknoun 2.Computers .a.an online community of people with a common interestwho use a Web site or other technologies tocommunicate with each other and share information,resources, etc.: a business-oriented social network.b.a Web site or online service that facilitates this communication.
  • 11. Origin of Social Network
  • 12. www.sixdegrees.com
  • 13. the service closedwww.sixdegrees.com
  • 14. 20032005200620xx ???
  • 15. What it is Behind the Social Network?
  • 16. Moore’s LawIn 1985, Moore said that;“Computer chip capacity would double every 18 months.” Gordon Moore
  • 17. Moore’s Law
  • 18. 1946 Eniac
  • 19. 2012 iPhone
  • 20. TechnologyUser Device Content Platform
  • 21. Faster chip set, Smaller Size, More Technology Powerful, etc.User Device Content Platform
  • 22. Technology Portable, Mobile, Desk Set, etc.User Device Content Platform
  • 23. TechnologyUser Device iOS, Content Platform Android, Window, etc.
  • 24. Technology User DeviceLocationBased, Content PlatformPhoto, Text,etc.
  • 25. Trend, Friend, TechnologySocial, Needs,etc. User Device Content Platform
  • 26. User
  • 27. 80/20
  • 28. Vilfredo Pareto, 1848-1923 The Italian Economist Who Introduced the Concept of Pareto Efficiency
  • 29. Pareto’s Diagram80/20The Long Tail
  • 30. Bossa Nova Punk House AmbientSpeed Metal Garage Celtic Progressive-Rock Acid Jazz
  • 31. Because of TechnologyPeople can find their “unmet needs”
  • 32. Punk-Rock
  • 33. Phenomenon
  • 34. Crisis Change in Consumer Behaviors
  • 35. What do we dothe first thing in the morning?
  • 36. What do we dowhen we want tobuy something?
  • 37. Are You Connect to the Internet?
  • 38. Survey reveals the evolving nature of Australians’ social media usage- 51.6% access social media at work- 41.9% while watching TV- 34% on holiday- 33.8% in bed- 23.3% during meals- 14.8% while shopping- 21.5% in the bathroom- 3.2% in a place of worship- 2.8% (64% of them men) ‘during intimate moments’!
  • 39. Facebook Population
  • 40. Facebook Population812,119,620Almost 3 Times bigger than USA
  • 41. Thailand Population : 66,720,153 Internet users : 18,310,000 : 13,684,540Estimate Mobile Phone : 70,000,000 Estimate Smart Phone : 30%
  • 42. The World Is Obsessed With Facebook http://www.youtube.com/watch?v=xJXOavGwAW8
  • 43. Mobile Addicted
  • 44. Mobile is not only Mobile
  • 45. The War VS
  • 46. User Oriented
  • 47. CloudContent
  • 48. Case Studymilliontreesforking
  • 49. Brief1. Tree Planting Online2. Limited Time3. 1 M. Trees
  • 50. Obstacle Competitors Same Content Same Result
  • 51. We’re Looking for PossibilityOnline > Social Network > Facebook?
  • 52. What Facebook can do for us?
  • 53. INVITECOMMUNICATION COMMUNITYSHARE
  • 54. Consumer InsightWhy we use Facebook?
  • 55. Our First AssumptionInterest in Opposite Sex
  • 56. Our SecondAssumptionMost of PeopleUse More GoodLooking Picturethan His/HerReal Face
  • 57. Facebook Display
  • 58. Facebook Display Real Face
  • 59. HTML 5
  • 60. Our Goal1 Million TreesIn 4 Months
  • 61. From Our Strategies1 Million TreesIn 4 Weeks
  • 62. The Social Network
  • 63. Main Stream Social NetworkNiche Social Network
  • 64. Main StreamSocial Network
  • 65. NicheSocial Network
  • 66. Case Study - Second Life
  • 67. • It’s aggregator engine of virtual reality.• Developed by “Linden Lab”• Free• No story, No mission, No Money!! You must create on your own
  • 68. www.anshechung.com
  • 69. Virtual Company
  • 70. Virtual Concert
  • 71. VirtualUniversity
  • 72. Virtual Embassy
  • 73. Case StudyIMC and Social Network
  • 74. Timeline30.03.07Rumors Spread
  • 75. Timeline30.03.07Rumors Spread 10.07.07 Slusho
  • 76. Timeline30.03.07 27.07.07Rumors Spread MySpace Added 10.07.07 Slusho
  • 77. Timeline30.03.07 27.07.07 27.12.07Rumors Spread MySpace Added Oil Rig Destroyed 10.07.07 Slusho
  • 78. Cloverfield Oil Rig Never Before Seen Video http://www.youtube.com/watch?v=gCgvbg1T2Wc
  • 79. Timeline30.03.07 27.07.07 27.12.07Rumors Spread MySpace Added Oil Rig Destroyed 10.07.07 Slusho 18.01.08 Movie in Theater
  • 80. Timeline30.03.07 27.07.07 27.12.07 Late 07 – Mid 08Rumors Spread MySpace Added Oil Rig Destroyed Blog Posted 10.07.07 Slusho 18.01.08 Movie in Theater
  • 81. - News Update- Social Connect- Communication- Knowledge- etc.
  • 82. - News Update - Privacy- Social Connect - Cyberbullying- Communication - Risk- Knowledge - No face-to-face Interaction- etc. - etc.
  • 83. Social Network Trend
  • 84. Gutenberg Diagram
  • 85. Gutenberg Diagram
  • 86. Gutenberg Diagram
  • 87. Eye Detector
  • 88. Blippar - Augmented Reality http://www.youtube.com/user/blippar1