THE MORNING SCHEDULE FOCUS TO DIFFERENTIATION <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>8h00  Registering and Networ...
THE AFTERNOON SCHEDULE SUSTAINABLE DIFFERENTIATION STRATEGY <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>13h15  Delegat...
More visit at: <ul><li>   </li></ul>
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Vietnam Marketing Conference 2009


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Vietnam Marketing Conference 2009

  1. 2. THE MORNING SCHEDULE FOCUS TO DIFFERENTIATION <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>8h00 Registering and Networking </li></ul><ul><li>The TVC show, 3 TVCs of THP will show before ceremony </li></ul><ul><li>  </li></ul><ul><li>8h30 Ceremony speech </li></ul><ul><li>Mr. TRẦN HOÀNG , Chairman & CEO, VietnamMarcom </li></ul><ul><li>  </li></ul><ul><li>8h40 Session 1: Keynote speech </li></ul><ul><li>Industry Trends and Competitive Advantage of Vietnam SME </li></ul><ul><li>Dr.VŨ THÀNH T Ự ANH , Economist, Fulbright Economic teaching program. </li></ul><ul><li>  </li></ul><ul><li>9h10 Session 2: </li></ul><ul><li>Effectiveness of focus and differentiation strategy; Market research reviews </li></ul><ul><li>Mrs. TRẦN LIÊN PHƯƠNG, Group Account Director, TNS Vietnam </li></ul><ul><li>  </li></ul>      9h 40 Session 3: Making differentiation strategy in brand building Mr. MARC GOUGH, Chairman, RED Group   10h10 Coffee break and Networking   10h30 Session 4: keynote speech Number One case; Making differentiation strategy Introducing Everest event and launching Dr. Thanh brand. Speaker of THP and O&M Vietnam 11h00 Panel discussion : FOCUS TO DIFFERENTIATION Speakers: Mr. Hermarwan Kartajaya, President, CEO MarkPlusInc, President of WOM (DVD show) Dr. Vũ Thành T ự Anh , Economist, Fulbright Economic teaching program Dr.Trần Quí Thanh, Chairman/CEO THP Group Mrs. Trần Liên Phương, Group Account Director, TNS Vietnam MBA. Nguyễn Minh Triết, President/CEO Strategy Asia Moderator : Mr. Nguyễn Công Vinh , Journalist  
  2. 3. THE AFTERNOON SCHEDULE SUSTAINABLE DIFFERENTIATION STRATEGY <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>13h15 Delegate welcome </li></ul><ul><li>The TVC show, 3 TVCs of THP will show before afternoon schedule </li></ul><ul><li>   </li></ul><ul><li>13h30 Session 6: </li></ul><ul><li>The effectiveness of differentiation: IMC perspective </li></ul><ul><li>Mr. JOHN SAMPSON (SAM), Indochina Director, Bates Asia </li></ul><ul><li>   </li></ul><ul><li>14h00 Session 7: </li></ul><ul><li>Disruption rules in brand building ; TBWA philosophy </li></ul><ul><li>Mrs. JULIANA NGUYEN, Managing Director, TBWA Vietnam </li></ul><ul><li>  </li></ul><ul><li>14h30 Session 8: </li></ul><ul><li>The sustainable differentiation strategy </li></ul><ul><li>MBA. ĐỖ THANH NĂM, Chairman & CEO, WIN- WIN </li></ul>      9h 40 Coffee break and networking     15h30 Session 9: The best showcase of marketing effectiveness award International Award Group (IAG) AME (New York festival)   16h00 Panel discussion: Sustainable differentiation strategy Speakers: Mrs. Juliana Nguyen, Managing Director, TBWA MBA Đỗ Thanh Năm, Chairman & CEO, WIN-WIN Mr. John Sampson (SAM), Regional Creative Director, Bates Asia Moderator: Mr. Nguyễn Trần Quang, President & CEO FutureOne     17h00 Closing speech
  3. 4. More visit at: <ul><li> </li></ul>
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