To become the world wide leader in computer and mp3 player sales.
Mission: “Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
TBWAChiatDay is the American division of the advertising agency TBWA Worldwide created in 1993.
TBWA Chiat/Day is an Advertising Agency of Apple.
Apple Computer win caps off more than $400 million in new billings for TBWA Chiat/Day .
TBWA Chiat/Day clients include Nissan, Taco Bell, Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut, Energizer, Champion, Sony PlayStation and New York Life.
It gives the market solutions and they help to promote their product globally.
SWOT ANALYSIS Strengths Weakness Style/Brand Sensors High quality First mover Easy to carry High price Limited distribution channels Unsafe for corporate use? Migrate people to Apple New social device Ipod connectivity Similar devices opportunities threats Highly developed market Pressure from competitors Not issued dividends
Core Competence of Apple: I would say Apple's greatest core competency is knowing how to implement elegant but functional design. The consumer benefit is getting a product that works intuitively, while making everyone else envious. Other companies have been trying to imitate, but not quite successfully. And Apple has copied that design success from computers, to music players, to cellphones, and to its stores.
Lowering the cost of products and maintaining the same quality standard.
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different.
Conclusion: Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs. Apple Products are more advanced, easier to use and designed better than Windows.