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Apple ppt by 9133078687

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it would be attractive

it would be attractive

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  • 1. APPLE INCORPORATED
  • 2. APPLE.INC Presentation by: Baba Shaik Bangarraju Indu Satish Siva Suresh Vasubabu
  • 3. ABOUT COMPANY
    • April 1 st ,1976 - Founded
    • January 3 rd ,1977 - Incorporated
    • Headquarters - Cupertino, California
    • Co-founders - Steve Jobs, Steve Wojniak
    • CEO - Steve jobs
    • Industry - Computer software, computer hardware, consumer electronics.
    • Revenue - US$ more than50 Billion
    • Share Price – 254.24$ (Newyork Stock Exchange).
  • 4. Apple Inc. Apple’s Current Information 1976 1977-1998 Present Logo Logos of Apple:
  • 5. Vision/ Mission
    • Vision:
    • To become the world wide leader in computer and mp3 player sales.
    • Mission: “Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
  • 6.
    • He worked first for HP company where he met Steve Wozniak.
    • After Jobs saw a computer Wozniak had designed, he decided to turn it
    • into business on 1st April 1976.
    • After internal power struggle, he was eventually kicked off by board of directors.
    • During this time, Jobs bought what became “Pixar” from Lucas film for $5 million.
    • Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer” for Pixar.
    CEO: Steve Jobs:
  • 7. PresentationPowerpoint.Com Steve Returns
    • Apple bought NeXT in 1996, bringing Jobs back to Apple.
    • The coming years brought many new products, including
    • Mac OS X, the iMac, the iPod, iphones, and ipad .
    • Steve Makes the Apple with huge profits in 2002 by discovering iPod and
    • iPhone in 2005.
    • 2008- Job got suffered from Pancreatic cancer.
    • 2009- He was back after Transplantation of his liver .
    • In his Presence iPad and Apple Tv has been launched recently in 2010 which made Apple $50 billion company.
  • 8. Products of Apple: iMac(Personal Computer) iPod iPhone
  • 9. Apple TV iPad
  • 10. Brands of Apple ipod: Ipod shuffle Ipod Nano Ipod classic Ipod Touch
  • 11. Advertising Agency
    • TBWAChiatDay is the American division of the advertising agency TBWA Worldwide created in 1993.
    • TBWA Chiat/Day is an Advertising Agency of Apple.
    • Apple Computer win caps off more than $400 million in new billings for TBWA Chiat/Day .
    • TBWA Chiat/Day clients include Nissan, Taco Bell, Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut, Energizer, Champion, Sony PlayStation and New York Life.
    • It gives the market solutions and they help to promote their product globally.
  • 12. SWOT ANALYSIS Strengths Weakness Style/Brand Sensors High quality First mover Easy to carry High price Limited distribution channels Unsafe for corporate use? Migrate people to Apple New social device Ipod connectivity Similar devices opportunities threats Highly developed market Pressure from competitors Not issued dividends
  • 13. Core Competence of Apple: I would say Apple's greatest core competency is knowing how to implement elegant but functional design. The consumer benefit is getting a product that works intuitively, while making everyone else envious. Other companies have been trying to imitate, but not quite successfully. And Apple has copied that design success from computers, to music players, to cellphones, and to its stores.
  • 14.
    • Competitors for Apple:
    • Windows OS and Media player for playing music and Video (Microsoft).
    • Competition to Mac OS X (Linux).
    • Alternative sources of computer hardware (Dell, Hp, Lenova).
    • Small stylish Mp3 Players ( Creative and Samsung).
    • Online music stores similar to itunes stores (Napster).
    • Competition for iPhone (Google “Next”).
  • 15. Recommendations
    • For Company:
    • More number of retail stores for easy access
    • Continuous innovation to expand
    • Lowering the cost of products and maintaining the same quality standard.
    • For Others:
    • Do not compromise on price for quality
    • Choose the products based on individual needs
    • Be unique and different.
  • 16. Conclusion: Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs. Apple Products are more advanced, easier to use and designed better than Windows.
  • 17.  
  • 18. ?