DEMYSTIFYING THE
BUSINESS CLOUD
Presented in association
with VentureBeat
TODAY’S HOSTS
Matt Marshall
Editor-in-Chief, VentureBeat
Andy McLoughlin
Co-founder, Huddle
SAY HELLO TO HUDDLE
 The cloud collaboration
company, founded in 2006
 Help companies manage
people, projects and
inform...
The Problem
 Picture of office frustration
Why is it still so
hard to work
together?
The Problem
 Picture of office frustration
And what happens when the
Facebook generation goes to work?
QUESTION ONE
WHAT IS ‘THE
CLOUD’?
“Cloud computing is Internet-
based computing, whereby shared
resources, software and
information are provided to
computer...
WE ASKED 100 PEOPLE
‘WHAT IS THE CLOUD?’
 A BUZZWORD CREATED BY ANALYSTS TO
SELL WHITE PAPERS
 A FANCY NAME FOR THE INTE...
THE CLOUD
A VERY BRIEF HISTORY
THE BUSINESS CLOUD =
OLDER THAN YOU MIGHT
THINK
 Coined in 1999 when Marc Andreesen and
Ben Horowitz founded LoudCloud
 ...
Application Service Providers 
Managed Services  SaaS 
The Cloud
(plus ҫa change)
WE ASKED 100 PEOPLE
‘WHAT IS THE CLOUD?’
 A BUZZWORD CREATED BY ANALYSTS TO
SELL WHITE PAPERS
 A FANCY NAME FOR THE INTE...
THE CLOUD IS
THE INTERNET
(It’s not new and you’ve probably
been using it for years)
I THINK YOU’RE
SOMEWHAT OVER
SIMPLIFYING THINGS...
Public Cloud
Private Cloud
Virtual Cloud
Public Cloud Hosted/Virtualized Private Cloud
Instance Single Single, Multiple Single
Tenancy Multiple Single Single
Examp...
QUESTION TWO
WHY SHOULD
YOU CARE?
(courtesy of cloudhypermarket.com)
Mandatory Infographic
Reduced Cost
“Cloud computing is elastic ... and you pay only
for what you use” Larry Ellison
“The cloud serves companies ...
COSTTOBUSINESS
SET UP COSTS
NUMBER OF USERS
Hardware, software,
licensing, consultancy etc
COSTTOBUSINESS
NO SET UP COSTS
...
Improved Access &
Communication
Improved Access &
Communication
Speed of Deployment
Business Continuity
OK, I'm sold. But
what about security?
QUESTION THREE
HOW DO I GET
STARTED?
ASK WHICH PROBLEMS
YOU’RE TRYING TO SOLVE
 Managing customers?
 Improving comms?
 Running projects?
 Dealing with docu...
FACT
There are many, many options.
For many, many applications.
Picks recommended by
CRM / SALES MANAGEMENT
HOSTED EMAIL / APPS
MARKETING AUTOMATION
BILLING / ACCOUNTS /
EXPENSES
BACKUP / FILE MANAGEMENT
PROJECT COLLABORATION
COMPANY COMMS
PERSONAL PRODUCTIVITY
Q & A
(Don’t be afraid – we don’t bite)
WRAPPING UP
 First, think about which systems you don’t
want to / can’t manage in-house
 Remember, there’s a cool cloud ...
THANK YOU
Andy McLoughlin
@bandrew
Slides online at www.slideshare.com/bandrew
Demystifying the Business Cloud - Huddle & VentureBeat Webinar
Demystifying the Business Cloud - Huddle & VentureBeat Webinar
Demystifying the Business Cloud - Huddle & VentureBeat Webinar
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Demystifying the Business Cloud - Huddle & VentureBeat Webinar

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Matt Marshall, Editor-in-Chief of VentureBeat and Andy McLoughlin, Co-Founder of Huddle, lead us through an hour-long discussion on the latest trends regarding business applications in the cloud and how they are impacting the way businesses operate today.

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  • Note Jamcracker as another early pioneer
  • In funky web 2.0 land we tend to think of amazon and rackspace leading the way, but for larger businesses the biggest % (37%) are looking to move onto windows azure

    Amazon example -90% of computing utility was going to waste waiting for occasional spikes
  • Capex > opex
    You cannot afford an IT dept; under 20 employees

  • Access from anywhere on any device
    No need to manage IT firewalls etc
    No need for specific software to be installed on machines – all that’s needed is a browser. Ultimate thin client!
    Means customers and partners can participate if needed
    Connect remore teams, give a sense of unity
    ---
    # Universal – both geographical and entry point
    # Share information securely – no more data CDs or USB keys
    # By-pass email system and avoid FTP servers
    # No need for software – online doc creation and editing
    # Secure, VPN-like access from any computer
    # Reduce IT support strain, easy to set up and maintained by anyone
    # If ONE PERSON can’t access the system then collaboration falls apart (slow machines, IE6, mobile etc)

    --

    # Connect remote teams, give them a sense of unity
    # Create online discussions rather than starting unmanageable email chains
    # You can share the latest version of documents and not lose track of which version is the latest after all the edits
    # Conference calling facilities and screen sharing included in your account
    # You can make announcements to everybody you invite in and know that it will not be missed
    # Never miss a deadline, use RSS to keep everyone updated
    # Track changes to materials, full audit trail
  • # Universal – both geographical and entry point
    # Share information securely – no more data CDs or USB keys
    # By-pass email system and avoid FTP servers
    # No need for software – online doc creation and editing
    # Secure, VPN-like access from any computer
    # Reduce IT support strain, easy to set up and maintained by anyone
    # If ONE PERSON can’t access the system then collaboration falls apart (slow machines, IE6, mobile etc)

    --

    # Connect remote teams, give them a sense of unity
    # Create online discussions rather than starting unmanageable email chains
    # You can share the latest version of documents and not lose track of which version is the latest after all the edits
    # Conference calling facilities and screen sharing included in your account
    # You can make announcements to everybody you invite in and know that it will not be missed
    # Never miss a deadline, use RSS to keep everyone updated
    # Track changes to materials, full audit trail
  • You need it today

    Also, always up to date – no yearly update hassles and costs

    Appirio example, a few weeks ago, Google rolled out video messaging in Gmail. Since we use Google apps within our domain, we had access to significantly enhanced functionality from one day to the next with no added cost or administrative overhead. Almost unimaginable in the traditional software world!
  • # Upload all of your important documents and agreements and ensure they and your customers are always available to you

    # Make sure everything is available wherever you get an internet connection, without the need for any technical knowledge

    # Using a digital scanner, you can save, upload and store all of your documents online should you ever need to access them

    # Ensure your business is totally backed up in a secure, offsite environment
  • Privileged user access - "Ask providers to supply specific information on the hiring and oversight of privileged administrators, and the controls over their access," Gartner says.
    Regulatory compliance. Customers are ultimately responsible for the security and integrity of their own data, even when it is held by a service provider.
    Data location
    Data segregation. Data in the cloud is typically in a shared environment alongside data from other customers. Encryption is effective but isn't a cure-all.
    Recovery. Even if you don't know where your data is, a cloud provider should tell you what will happen to your data and service in case of a disaster
    Long-term viability. Ideally, your cloud computing provider will never go broke or get acquired and swallowed up by a larger company. But you must be sure your data will remain available even after such an event



    Data security and company security – where is it? How safe is it?
    Why not host internally?
  • Ask yourselves which applications you run are best suited to cloud
  • Marketo / aprimo / eloqua
  • aretta
  • Transcript of "Demystifying the Business Cloud - Huddle & VentureBeat Webinar"

    1. 1. DEMYSTIFYING THE BUSINESS CLOUD Presented in association with VentureBeat
    2. 2. TODAY’S HOSTS Matt Marshall Editor-in-Chief, VentureBeat Andy McLoughlin Co-founder, Huddle
    3. 3. SAY HELLO TO HUDDLE  The cloud collaboration company, founded in 2006  Help companies manage people, projects and information  Offices in London and San Francisco  65 employees
    4. 4. The Problem  Picture of office frustration Why is it still so hard to work together?
    5. 5. The Problem  Picture of office frustration And what happens when the Facebook generation goes to work?
    6. 6. QUESTION ONE WHAT IS ‘THE CLOUD’?
    7. 7. “Cloud computing is Internet- based computing, whereby shared resources, software and information are provided to computers and other devices on- demand, like a public utility.”
    8. 8. WE ASKED 100 PEOPLE ‘WHAT IS THE CLOUD?’  A BUZZWORD CREATED BY ANALYSTS TO SELL WHITE PAPERS  A FANCY NAME FOR THE INTERNET  A MARKETING TERM DESIGNED TO SEX UP SOFTWARE  THE SAME TECHNOLOGY WE’VE ALL BEEN USING FOR 10+ YEARS  ALL OF THE ABOVE?
    9. 9. THE CLOUD A VERY BRIEF HISTORY
    10. 10. THE BUSINESS CLOUD = OLDER THAN YOU MIGHT THINK  Coined in 1999 when Marc Andreesen and Ben Horowitz founded LoudCloud  Early pioneers were focused on enterprise-grade services (SLAs, security, uptime)
    11. 11. Application Service Providers  Managed Services  SaaS  The Cloud (plus ҫa change)
    12. 12. WE ASKED 100 PEOPLE ‘WHAT IS THE CLOUD?’  A BUZZWORD CREATED BY ANALYSTS TO SELL WHITE PAPERS  A FANCY NAME FOR THE INTERNET  A MARKETING TERM DESIGNED TO SEX UP SOFTWARE  THE SAME TECHNOLOGY WE’VE BEEN USING FOR 10+ YEARS  ALL OF THE ABOVE?
    13. 13. THE CLOUD IS THE INTERNET (It’s not new and you’ve probably been using it for years)
    14. 14. I THINK YOU’RE SOMEWHAT OVER SIMPLIFYING THINGS...
    15. 15. Public Cloud Private Cloud Virtual Cloud
    16. 16. Public Cloud Hosted/Virtualized Private Cloud Instance Single Single, Multiple Single Tenancy Multiple Single Single Examples Gmail, Huddle Office 365, SAP CRM On Demand Oracle Fusion, Windows Server Focus Applications Applications Middleware, Infrastructure Key Benefits • Lowest total cost • Agile environment • Reduced infrastructure • More Control • Easier management • Ultimate Control Ideal Customer SMB Enterprise Enterprise (not forgetting the cloud infrastructure providers)
    17. 17. QUESTION TWO WHY SHOULD YOU CARE?
    18. 18. (courtesy of cloudhypermarket.com) Mandatory Infographic
    19. 19. Reduced Cost “Cloud computing is elastic ... and you pay only for what you use” Larry Ellison “The cloud serves companies of every size. It’s the democratization of computing” Marc Benioff
    20. 20. COSTTOBUSINESS SET UP COSTS NUMBER OF USERS Hardware, software, licensing, consultancy etc COSTTOBUSINESS NO SET UP COSTS NUMBER OF USERS Traditional IT Cloud Computing (h/t wikibon.org)
    21. 21. Improved Access & Communication
    22. 22. Improved Access & Communication
    23. 23. Speed of Deployment
    24. 24. Business Continuity
    25. 25. OK, I'm sold. But what about security?
    26. 26. QUESTION THREE HOW DO I GET STARTED?
    27. 27. ASK WHICH PROBLEMS YOU’RE TRYING TO SOLVE  Managing customers?  Improving comms?  Running projects?  Dealing with documents and storage?  Working from anywhere?
    28. 28. FACT There are many, many options. For many, many applications. Picks recommended by
    29. 29. CRM / SALES MANAGEMENT
    30. 30. HOSTED EMAIL / APPS
    31. 31. MARKETING AUTOMATION
    32. 32. BILLING / ACCOUNTS / EXPENSES
    33. 33. BACKUP / FILE MANAGEMENT
    34. 34. PROJECT COLLABORATION
    35. 35. COMPANY COMMS
    36. 36. PERSONAL PRODUCTIVITY
    37. 37. Q & A (Don’t be afraid – we don’t bite)
    38. 38. WRAPPING UP  First, think about which systems you don’t want to / can’t manage in-house  Remember, there’s a cool cloud service for many things – but do you need it?  Try before you buy as many services offer a free version / trial  Read industry blogs (VentureBeat / Techcrunch / ReadWriteWeb) for honest reviews
    39. 39. THANK YOU Andy McLoughlin @bandrew Slides online at www.slideshare.com/bandrew

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