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Demystifying the Business Cloud - Huddle & VentureBeat Webinar

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Matt Marshall, Editor-in-Chief of VentureBeat and Andy McLoughlin, Co-Founder of Huddle, lead us through an hour-long discussion on the latest trends regarding business applications in the cloud and ...

Matt Marshall, Editor-in-Chief of VentureBeat and Andy McLoughlin, Co-Founder of Huddle, lead us through an hour-long discussion on the latest trends regarding business applications in the cloud and how they are impacting the way businesses operate today.

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  • NoteJamcracker as another early pioneer
  • In funky web 2.0 land we tend to think of amazon and rackspace leading the way, but for larger businesses the biggest % (37%) are looking to move onto windows azureAmazon example -90% of computing utility was going to waste waiting for occasional spikes
  • Capex > opexYou cannot afford an IT dept; under 20 employees
  • Access from anywhere on any deviceNo need to manage IT firewalls etcNo need for specific software to be installed on machines – all that’s needed is a browser. Ultimate thin client!Means customers and partners can participate if neededConnect remore teams, give a sense of unity---# Universal – both geographical and entry point# Share information securely – no more data CDs or USB keys# By-pass email system and avoid FTP servers# No need for software – online doc creation and editing# Secure, VPN-like access from any computer# Reduce IT support strain, easy to set up and maintained by anyone# If ONE PERSON can’t access the system then collaboration falls apart (slow machines, IE6, mobile etc)--# Connect remote teams, give them a sense of unity# Create online discussions rather than starting unmanageable email chains# You can share the latest version of documents and not lose track of which version is the latest after all the edits # Conference calling facilities and screen sharing included in your account # You can make announcements to everybody you invite in and know that it will not be missed # Never miss a deadline, use RSS to keep everyone updated# Track changes to materials, full audit trail
  • # Universal – both geographical and entry point# Share information securely – no more data CDs or USB keys# By-pass email system and avoid FTP servers# No need for software – online doc creation and editing# Secure, VPN-like access from any computer# Reduce IT support strain, easy to set up and maintained by anyone# If ONE PERSON can’t access the system then collaboration falls apart (slow machines, IE6, mobile etc)--# Connect remote teams, give them a sense of unity# Create online discussions rather than starting unmanageable email chains# You can share the latest version of documents and not lose track of which version is the latest after all the edits # Conference calling facilities and screen sharing included in your account # You can make announcements to everybody you invite in and know that it will not be missed # Never miss a deadline, use RSS to keep everyone updated# Track changes to materials, full audit trail
  • You need it todayAlso, always up to date – no yearly update hassles and costsAppirio example, a few weeks ago, Google rolled out video messaging in Gmail. Since we use Google apps within our domain, we had access to significantly enhanced functionality from one day to the next with no added cost or administrative overhead. Almost unimaginable in the traditional software world!
  • # Upload all of your important documents and agreements and ensure they and your customers are always available to you# Make sure everything is available wherever you get an internet connection, without the need for any technical knowledge# Using a digital scanner, you can save, upload and store all of your documents online should you ever need to access them# Ensure your business is totally backed up in a secure, offsite environment
  • Privileged user access - "Ask providers to supply specific information on the hiring and oversight of privileged administrators, and the controls over their access," Gartner says. Regulatory compliance. Customers are ultimately responsible for the security and integrity of their own data, even when it is held by a service provider. Data location Data segregation. Data in the cloud is typically in a shared environment alongside data from other customers. Encryption is effective but isn't a cure-all. Recovery. Even if you don't know where your data is, a cloud provider should tell you what will happen to your data and service in case of a disaster Long-term viability. Ideally, your cloud computing provider will never go broke or get acquired and swallowed up by a larger company. But you must be sure your data will remain available even after such an eventData security and company security – where is it? How safe is it?Why not host internally?
  • Ask yourselves which applications you run are best suited to cloud
  • Marketo / aprimo / eloqua
  • aretta

Demystifying the Business Cloud - Huddle & VentureBeat Webinar Demystifying the Business Cloud - Huddle & VentureBeat Webinar Presentation Transcript

  • DEMYSTIFYING THE BUSINESS CLOUD
    Presented in association with VentureBeat
  • TODAY’S HOSTS
    Matt Marshall
    Editor-in-Chief, VentureBeat
    Andy McLoughlin
    Co-founder, Huddle
  • SAY HELLO TO HUDDLE
    The cloud collaboration company, founded in 2006
    Help companies manage people, projects and information
    Offices in London and San Francisco
    65 employees
  • The Problem
    Picture of office frustration
    Why is it still so hard to work together?
  • The Problem
    Picture of office frustration
    Why are we here?
    It is still too hard to work together
    And what happens when the Facebook generation goes to work?
  • QUESTION ONEWHAT IS ‘THE CLOUD’?
  • “Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility.”
  • WE ASKED 100 PEOPLE ‘WHAT IS THE CLOUD?’
    A BUZZWORD CREATED BY ANALYSTS TO SELL WHITE PAPERS
    A FANCY NAME FOR THE INTERNET
    A MARKETING TERM DESIGNED TO SEX UP SOFTWARE
    THE SAME TECHNOLOGY WE’VE ALL BEEN USING FOR 10+ YEARS
    ALL OF THE ABOVE?
  • THE CLOUDA VERY BRIEF HISTORY
  • THE CLOUD
    (obvious, right?)
  • THE BUSINESS CLOUD = OLDER THAN YOU MIGHT THINK
    Coined in 1999 when Marc Andreesen and Ben Horowitz founded LoudCloud
    Early pioneers were focused on enterprise-grade services (SLAs, security, uptime)
  • Application Service Providers  Managed Services  SaaS  The Cloud
    (plus ҫa change)
  • WE ASKED 100 PEOPLE ‘WHAT IS THE CLOUD?’
    A BUZZWORD CREATED BY ANALYSTS TO SELL WHITE PAPERS
    A FANCY NAME FOR THE INTERNET
    A MARKETING TERM DESIGNED TO SEX UP SOFTWARE
    THE SAME TECHNOLOGY WE’VE BEEN USING FOR 10+ YEARS
    ALL OF THE ABOVE?
  • THE CLOUD IS THE INTERNET
    (It’s not new and you’ve probably been using it for years)
  • I THINK YOU’RE SOMEWHAT OVER SIMPLIFYING THINGS...
  • Private Cloud
    Public Cloud
    Virtual Cloud
  • (not forgetting the cloud infrastructure providers)
  • QUESTION TWOWHY SHOULD YOU CARE?
  • Mandatory Infographic
    (courtesy of cloudhypermarket.com)
  • Reduced Cost
    “The cloud serves companies of every size. It’s the democratization of computing” Marc Benioff
    “Cloud computing is elastic ... and you pay only for what you use” Larry Ellison
  • COST TO BUSINESS
    VARIABLE COSTS
    VARIABLE COSTS
    COST TO BUSINESS
    SET UP COSTS
    NO SET UP COSTS
    Hardware, software, licensing, consultancy etc
    NUMBER OF USERS
    NUMBER OF USERS
    Traditional IT
    Cloud Computing
    (h/t wikibon.org)
  • Improved Access & Communication
  • Improved Access & Communication
  • Speed of Deployment
  • Business Continuity
  • OK, I'm sold. But what about security?
  • QUESTION THREEHOW DO I GET STARTED?
  • ASK WHICH PROBLEMS YOU’RE TRYING TO SOLVE
    Managing customers?
    Improving comms?
    Running projects?
    Dealing with documents and storage?
    Working from anywhere?
  • FACT
    There are many, many options. For many, many applications.
    Picks recommended by
  • CRM / SALES MANAGEMENT
  • HOSTED EMAIL / APPS
  • MARKETING AUTOMATION
  • BILLING / ACCOUNTS / EXPENSES
  • BACKUP / FILE MANAGEMENT
  • PROJECT COLLABORATION
  • COMPANY COMMS
  • PERSONAL PRODUCTIVITY
  • Q & A
    (Don’t be afraid – we don’t bite)
  • WRAPPING UP
    First, think about which systems you don’t want to / can’t manage in-house
    Remember, there’s a cool cloud service for many things – but do you need it?
    Try before you buy as many services offer a free version / trial
    Read industry blogs (VentureBeat / Techcrunch / ReadWriteWeb) for honest reviews
  • THANK YOUAndy McLoughlin@bandrewSlides online at www.slideshare.com/bandrew