Real Time Target Marketing


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Real time opportunities and target marketing is a presentation that was shared by Jared James at Zillow Academy. He asked that we post this and share it with others. Enjoy!

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Real Time Target Marketing

  1. 1.
  2. 2. Job Data Highlights<br />The US unemployment rate declined from 8.9 percent in February to 8.8 percent in March. (went back up to 9% in April)<br />34 states saw a decline in the unemployment rate in this<br />month with New Mexico, Florida, and Nevada seeing<br />the largest fall. The unemployment rate was unchanged<br />in 9 states and DC.<br />In March, North Dakota, Nebraska, and South Dakota<br />had the lowest unemployment rates—all under 5<br />percent. Rhode Island, Florida, California, and Nevada<br />had the highest rates among the 50 states and DC.<br />
  3. 3. More Highlights & Outlook<br />• 38 states had positive job growth in March, and the average job growth in states was 0.1%.<br />• The greatest job growth in March was in Missouri while Maine had the largest job decline.<br />• Moving forward, increasing labor force<br /> participation may keep the unemployment rate high even as jobs are being added.<br />
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  5. 5. How is underemployment doing?<br />
  6. 6. Where are we this spring?<br />Existing-home sales increased 3.7% from February to March to a seasonally adjusted annual rate of 5.10 million (April went back to 5.05 millon)<br />About 40% of existing homes bought last month were distressed properties<br />The median sales price for an existing home was $159,600, down 5.9% from the year-ago median price of $169,600<br />Sales were up 3.9% in the Northeast, 1.0% in the Midwest, 8.2% in the South, and down 0.8% in the West<br />
  7. 7. Percentage of Sales by State<br />
  8. 8. Shadow Inventory by State<br />
  9. 9. What about the HVCC(Home Valuation Code of Conduct)<br />Establishes standards for solicitation, selection, compensation, conflicts of interest and appraiser independence. <br />It was effective May 1, 2009, for any mortgage that will be sold to Fannie Mae or Freddie Mac; Federal Housing Administration (FHA) and Federal Home Loan Bank (FHLB) mortgages are not covered in the agreement.<br />
  10. 10. So where are the opportunities? <br />
  11. 11.
  12. 12. Stats to remember<br />48% of sales people never follow up with a prospect<br />25% of sales people make a second contact and stop<br />12% of sales people make more than three contacts<br />And yet 26.6% of all inquiries result in a sale<br />This should motivate you<br />2% of sales are made on the first contact<br />3% of sales are made on the second contact<br />5% of sales are made on the third contact<br />10% of sales are made on the fourth contact<br />80% of sales are made on the fifth to twelfth contact<br />Why should you be doing everything possible to stay in touch with people right now?<br />
  13. 13. Real Estate: It’s time to buy again<br />
  14. 14. So What’s New!!<br />