Blogging Establish Yourself As The Local Expert

Social Network Marketing
Blogging - Establish yourself as a local expert
Brad Andersohn Community Manager

What is a blog?
A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video

Why Realtors® Blog
Establish Expertise with Consumer
Local Market Knowledge
Transactional Expertise
Hyper-Local Information

Local Market Knowledge
Pricing trends
Inventory
Analysis of Data ****
Expertise

Transactional Expertise
The process
Pricing opinions
Marketing Strategies
Negotiation

Hyper-Local Information
Neighborhood Information
Quality of Life
School Information
Nuances

Why Realtors® Blog
Auxiliary Benefits to your Business
SEO
Sharing of Knowledge
Camaraderie

SEO
Search Engine Optimization
Get found on the Internet
Differentiation
Online Farming

SEO Examples

SEO Example

Sharing of Knowledge
Learn from others
Collaborative
Advice
24/7

Camaraderie
Home office phenomenon
Eliminating geographic boundaries
Support network

Blogging Establish Yourself As The Local Expert

by Brad Andersohn on Oct 04, 2009

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Blogging Establish Yourself As The Local Expert — Presentation Transcript

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http://www.blogger.com	1
http://www.slideshare.net	1