Softness in a
  world gone
  hard...




   a Shift 2010 talk + workshop

   Yasmina Haryono
   Rui Madeira               ...
Call me
  Yasmina




   Transient in a constant flux.

   Ravensbourne UK
   Philips Design NL
   IDII - Domus Academy IT
...
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Nike-Philips portable audio photos by Philips


Tuesday, 19 October 2010
Photos by Yasmina Haryono + Alex Tan


Tuesday, 19 October 2010
Simplicity 2005 photos by Philips


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Call me Maya




  Maya Wiseman
  http://www.scriptshifter.com

  Unfortunately for us, Maya is
  stranded in London due t...
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Call me Rui




  Rui Madeira
  http://www.ruimm.pt

  Computational designer
  based in Lisbon.
                         ...
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Tuesday, 19 October 2010
Video unavailable on .pdf


Tuesday, 19 October 2010
e world...




                           http://www.flickr.com/photos/joakim_jacobsson/1039578207


Tuesday, 19 October 20...
... is full of
  built-in
  agendas and
  preconceptions
  about your
  identity.




                           http://ww...
http://www.flickr.com/photos/bucher/167836230
                                                Photo by pjchmiel on Flickr

...
Most
  important
  thing to realise
  about agendas
  IS THAT
  THEY'RE
  MADE up, not
  given




                       ...
http://www.flickr.com/photos/duncanh1/4337022891


Tuesday, 19 October 2010
http://www.flickr.com/photos/pixx0ne/2211981698


Tuesday, 19 October 2010
Misconception
  that
  boardroom
  type people
  create agendas,
  and developer
  type people
  execute them




        ...
Tuesday, 19 October 2010
If you’re living
  in the world
  with others,
  you’ll want to
  know how to
  jig the
  imagined
  boundaries
  around
 ...
Softness in a
   world gone
   hard




                           http://www.flickr.com/photos/th2005/2471794368


Tuesday...
Shapeshifting
   identities




                           http://www.flickr.com/photos/devil_knows_best/184448806


Tuesda...
Use another
   facet of your
   identity




                           http://www.flickr.com/photos/miss_yasmina


Tuesday...
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Shapeshifting
   identities




   Rigid profiling vs blobs
                             http://www.flickr.com/photos/mark_b...
Design
   awareness




   “Let’s do it how
   Apple does it...”       http://www.flickr.com/photos/miss_yasmina


Tuesday,...
Design
   literacy




   “Designers need
   technological literacy, too,
   and both need an equal
   dose of business ac...
Design
   thinking




  Design thinking is something
  that takes even more of an
  investment, requiring a level of
  co...
Design
   practice




  Design practice usually is a
  full-time job and takes years
                                  ht...
What else
   makes blobs?




                           http://www.flickr.com/photos/29816832@N07/4242455728


Tuesday, 19...
Business         Resource planning     Creative            Facilitating
                           CRM              Projec...
Business         Resource planning     Creative            Facilitating
                           CRM              Projec...
Research and
                           Management    modeling




                           Design and   Prototyping and...
Research and
                           Management    modeling




                           Design and   Prototyping and...
Judge yourself by your own yardstick   Interview for a job                                       Express condolences

    ...
Images by Yasmina Haryono


Tuesday, 19 October 2010
Images by Yasmina Haryono


Tuesday, 19 October 2010
Images by Yasmina Haryono


Tuesday, 19 October 2010
DIY Agenda




   Anyone who adds
   value to the
   operation can DIY
   Agenda...
                           http://www....
Jig the
   spotlight




   Widen the scope,
   expand the
   alphabet...             http://www.flickr.com/photos/wkrantz/...
Frog vision




   In a scene, frogs
   only see the delta,
   or difference,
   between two
   frames.                 ht...
http://www.flickr.com/photos/macstone23/4435524789


Tuesday, 19 October 2010
http://www.flickr.com/photos/macstone23/3806709093


Tuesday, 19 October 2010
http://www.flickr.com/photos/macstone23/3933765438


Tuesday, 19 October 2010
3 principles of
   practicing
   softness in a
   world gone
   hard...




                           http://www.flickr.co...
Strive to
   change the
   conversation,
   not control
   the outcome




                           http://www.flickr.com...
Be gentle...




   Comfort, sanity rests
   on a narrow vision of
   the agenda.             http://www.flickr.com/photos/...
Be ready with
   a vision when
   the blinds
   come off...




                           http://www.flickr.com/photos/mark...
Tuesday, 19 October 2010
Ready for the
   workshop?




                           http://www.flickr.com/photos/th2005/2471794368


Tuesday, 19 Octo...
A common
   language:
   Play-Doh




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 Oc...
DIY
   Create a
   representation
   of your
   identity




                           http://www.flickr.com/photos/miss_y...
Speed-dating




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Brainstorm,
   iterate and
   collaborate on
   ideas




                           http://www.flickr.com/photos/miss_yasm...
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Photo by pjchmiel on Flickr


Tuesday, 19 October 2010
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Shift2010_StayingSoftInAWorldGoneHard

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Shift Conference 2010, Lisbon, Portugal. Yasmina Haryono | Rui Madeira | Maya Wiseman.

We ran a workshop and did a Keynote the next day on "how to stay soft in a world gone hard" ;-)

Here is a nice write-up of the workshop and presentation by Pedro, one of the participants: http://blog.pedromfs.com/2010/04/shift-2010-day-1.html

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Shift2010_StayingSoftInAWorldGoneHard

  1. 1. Softness in a world gone hard... a Shift 2010 talk + workshop Yasmina Haryono Rui Madeira http://www.flickr.com/photos/miss_yasmina Maya Wiseman Tuesday, 19 October 2010
  2. 2. Call me Yasmina Transient in a constant flux. Ravensbourne UK Philips Design NL IDII - Domus Academy IT Experientia IT Vodafone Group DE http://www.flickr.com/photos/miss_yasmina www.bananeira.net Tuesday, 19 October 2010
  3. 3. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  4. 4. Nike-Philips portable audio photos by Philips Tuesday, 19 October 2010
  5. 5. Photos by Yasmina Haryono + Alex Tan Tuesday, 19 October 2010
  6. 6. Simplicity 2005 photos by Philips Tuesday, 19 October 2010
  7. 7. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  8. 8. Call me Maya Maya Wiseman http://www.scriptshifter.com Unfortunately for us, Maya is stranded in London due to http://www.flickr.com/photos/miss_yasmina volcanic ash. Tuesday, 19 October 2010
  9. 9. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  10. 10. Call me Rui Rui Madeira http://www.ruimm.pt Computational designer based in Lisbon. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  11. 11. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  12. 12. Tuesday, 19 October 2010
  13. 13. Video unavailable on .pdf Tuesday, 19 October 2010
  14. 14. e world... http://www.flickr.com/photos/joakim_jacobsson/1039578207 Tuesday, 19 October 2010
  15. 15. ... is full of built-in agendas and preconceptions about your identity. http://www.flickr.com/photos/fperson/3658207174 Tuesday, 19 October 2010
  16. 16. http://www.flickr.com/photos/bucher/167836230 Photo by pjchmiel on Flickr Tuesday, 19 October 2010
  17. 17. Most important thing to realise about agendas IS THAT THEY'RE MADE up, not given http://www.flickr.com/photos/joakim_jacobsson/1039578207 Tuesday, 19 October 2010
  18. 18. http://www.flickr.com/photos/duncanh1/4337022891 Tuesday, 19 October 2010
  19. 19. http://www.flickr.com/photos/pixx0ne/2211981698 Tuesday, 19 October 2010
  20. 20. Misconception that boardroom type people create agendas, and developer type people execute them Photo by pjchmiel on Flickr Tuesday, 19 October 2010
  21. 21. Tuesday, 19 October 2010
  22. 22. If you’re living in the world with others, you’ll want to know how to jig the imagined boundaries around identities and agendas. Tuesday, 19 October 2010
  23. 23. Softness in a world gone hard http://www.flickr.com/photos/th2005/2471794368 Tuesday, 19 October 2010
  24. 24. Shapeshifting identities http://www.flickr.com/photos/devil_knows_best/184448806 Tuesday, 19 October 2010
  25. 25. Use another facet of your identity http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  26. 26. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  27. 27. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  28. 28. Shapeshifting identities Rigid profiling vs blobs http://www.flickr.com/photos/mark_boucher/91941394 Tuesday, 19 October 2010
  29. 29. Design awareness “Let’s do it how Apple does it...” http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  30. 30. Design literacy “Designers need technological literacy, too, and both need an equal dose of business acumen. Without this, none of us has any right to complain about not being understood by those in other disciplines. We all need to be able to handle multiple directions.” - Bill Buxton http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  31. 31. Design thinking Design thinking is something that takes even more of an investment, requiring a level of competence that—with dedication and practice—can be acquired by anyone, to a reasonable degree. The design + engineering approaches and strategies are complementary. It’s a complex world and multidisciplinary collaboration helps us tackle these http://www.flickr.com/photos/miss_yasmina complexities. Tuesday, 19 October 2010
  32. 32. Design practice Design practice usually is a full-time job and takes years http://www.flickr.com/photos/miss_yasmina to acquire and master. Tuesday, 19 October 2010
  33. 33. What else makes blobs? http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  34. 34. Business Resource planning Creative Facilitating CRM Project planning processes (creative) IP Portfolio planning Ethnography workshops Client, business , Roleplay Documentation Modeling partner interfacing Contextual inquiry Etc IP Mapping Usability testing Project Quality Etc documentation Insight+foresight Etc Facilitation Etc Culturally Interaction design Storytelling (Metaphorical ) appropriate Product sketching Paper storytelling and Visual Visual design On-screen narrative UI design Presentations Form Physical User testing Interactive demos Usable Art/creative Contextual/video Proof of concepts Interactivity/ direction Etc Paper brainstorms engagement Etc Etc Innovation Etc http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  35. 35. Business Resource planning Creative Facilitating CRM Project planning processes (creative) IP Portfolio planning Ethnography workshops Client, business , Roleplay Documentation Modeling partner interfacing Contextual inquiry Etc IP Mapping Usability testing Project Quality Etc documentation Insight+foresight Etc Facilitation Etc Culturally Interaction design Storytelling (Metaphorical ) appropriate Product sketching Paper storytelling and Visual Visual design On-screen narrative UI design Presentations Form Physical User testing Interactive demos Usable Art/creative Contextual/video Proof of concepts Interactivity/ direction Etc Paper brainstorms engagement Etc Etc Innovation Etc http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  36. 36. Research and Management modeling Design and Prototyping and aesthetics communication http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  37. 37. Research and Management modeling Design and Prototyping and aesthetics communication http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  38. 38. Judge yourself by your own yardstick Interview for a job Express condolences Flexibility/equanimity in Make your case Deliver a eulogy the face of the unexpected in writing Ask for a raise Kiss well Delegate Dump a poisonous friend Make a perfect egg Get a good night’s sleep Say no/disappoint someone Find a perfect gift Keep a plant alive Take a decent photo Care for a baby Set personal boundaries Win the affection of a dog or cat Feel confident naked Make small talk Assertiveness Tell a joke Speak in public Remember names Relax/meditate Write a quality love letter Change the subject Play one card game well Dress appropriately for Shuffle a deck of cards the situation Set goals Dress to flatter your shape Ask for help Dance socially Mix a signature drink Calculate the tip Create a budget Apologize Trap a rat or mouse or spider Build savings Be polite Use chopsticks Improve your mood Fight fair Flirt Make a simple meal for company Make a good mix tape Make a new friend Give a neckrub Use a fire extinguisher Give a compliment Build something simple (ie: shelf, desk, treehouse) Use a compass Build a shelter Order the wine Accept a compliment Acquire or shed a habit Build a campfire Be a good listener Contribute in group situations Make a little kid laugh Be a good judge of character Know what makes you happy Treat a hangover Write a thank you note CPR Ask for exactly what you want Tie basic knots Simple mending Negotiate Sharpen a knife Travel light Use a drill Make a good first impression Ride a bike Be alone Tie a scarf or tie Bake a birthday cake comfortably Give a toast http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  39. 39. Images by Yasmina Haryono Tuesday, 19 October 2010
  40. 40. Images by Yasmina Haryono Tuesday, 19 October 2010
  41. 41. Images by Yasmina Haryono Tuesday, 19 October 2010
  42. 42. DIY Agenda Anyone who adds value to the operation can DIY Agenda... http://www.flickr.com/photos/costabravo/2543515233 Tuesday, 19 October 2010
  43. 43. Jig the spotlight Widen the scope, expand the alphabet... http://www.flickr.com/photos/wkrantz/2518288823 Tuesday, 19 October 2010
  44. 44. Frog vision In a scene, frogs only see the delta, or difference, between two frames. http://www.flickr.com/photos/costabravo/2543515233 Tuesday, 19 October 2010
  45. 45. http://www.flickr.com/photos/macstone23/4435524789 Tuesday, 19 October 2010
  46. 46. http://www.flickr.com/photos/macstone23/3806709093 Tuesday, 19 October 2010
  47. 47. http://www.flickr.com/photos/macstone23/3933765438 Tuesday, 19 October 2010
  48. 48. 3 principles of practicing softness in a world gone hard... http://www.flickr.com/photos/th2005/2471794368 Tuesday, 19 October 2010
  49. 49. Strive to change the conversation, not control the outcome http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  50. 50. Be gentle... Comfort, sanity rests on a narrow vision of the agenda. http://www.flickr.com/photos/carreon/2178174601 Tuesday, 19 October 2010
  51. 51. Be ready with a vision when the blinds come off... http://www.flickr.com/photos/mark_boucher/91941394 Tuesday, 19 October 2010
  52. 52. Tuesday, 19 October 2010
  53. 53. Ready for the workshop? http://www.flickr.com/photos/th2005/2471794368 Tuesday, 19 October 2010
  54. 54. A common language: Play-Doh http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  55. 55. DIY Create a representation of your identity http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  56. 56. Speed-dating http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  57. 57. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  58. 58. Brainstorm, iterate and collaborate on ideas http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  59. 59. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  60. 60. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  61. 61. Photo by pjchmiel on Flickr Tuesday, 19 October 2010

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