DOLLAR REDESIGN
             GIVE THE DOLLAR BACK TO US




Tuesday, 19 October 2010
The banks broke the dollar via irresponsible lending
       and bad products




       $REDESIGN                         ...
US citizens now pay taxes and higher credit to fix the
       banks’ mistakes




       $REDESIGN                         ...
US citizens face a weak economy, huge personal debt
       and a system run by those who broke it	




       $REDESIGN   ...
US citizens seek a stronger economy, freedom from
       debt and a system which works for them




       $REDESIGN      ...
Give the dollar back to the US citizens to fix it
       themselves	




       $REDESIGN                                  ...
MAKE THE DOLLAR OPEN-SOURCE
              TO DISTRIBUTE PRODUCTION
              AND ALLOW CUSTOMIZATION!




Tuesday, 19 ...
Open dollars will be printed on demand for flexibility
       and convenience at reduced cost to user	




       $REDESIGN...
Print dollars are made via a home computer printer
       using a special paper and ink and data cartridge




       $RED...
Prints are a hierarchy of fixed visual elements, digital
       codes and customizable areas




       $REDESIGN          ...
Prints are accessible via sans serif fonts, large type and
       sound files encoded in RFID tag


                       ...
Prints contain a number of authentication devices –
       a ‘smart’ color strip, QR code, serial number and RFID tag




...
Printed dollar value is deposited in user account by scanning
       RFID. Print has no value until recharged using same p...
Printed dollar with optional personal spending RFID tracker
       card (more on this later!)




       $REDESIGN        ...
Open dollars will be customizable to create local or
       even personal currencies	




       $REDESIGN                ...
Users can select and print classic dollar designs if they
       do not wish to customize




       $REDESIGN            ...
Users can customize areas of the dollar design to
       make identifiable local or personal currency




       $REDESIGN ...
Uploaded designs are available to all for re-use under
       a creative commons license




       $REDESIGN             ...
Users can customize areas to make personal currency
       for gifts, promotion or sheer vanity




       $REDESIGN      ...
ALLOW COMMUNITIES TO SUPPORT
              LOCAL ECONOMIES
              BY CREATING THEIR OWN
              COMPLEMENTARY...
Local communities can set the parameters of
        their currency to support local values and work toward
        shared ...
Set parameters to connect unmet needs with unused
         resources




       $REDESIGN                                 ...
Set parameters to encourage more local purchases




       $REDESIGN                                        PAGE 23

Tues...
Set parameters to strengthen community relationships




       $REDESIGN                                          PAGE 24...
Local dollars will carry greater value within a
        community, boosting trade & minimizing carbon
        footprint	

...
Increase value by printing loyalty badges for local
         communities to distribute or place on the dollar




        ...
Increase value by higher local buying power and
         hidden bonuses




                               Merlijn Hoek


...
Increase value by exchanging dollars for time instead
         of money




                                Niffty..




 ...
Local dollars will identify communities locally and
       nationally	




                           David Paul Ohmer



...
Identify community via custom images, symbols, maps
       and signs	




                           Southernpixel




   ...
Identify community via embedded sounds and hidden
        symbols and images




       $REDESIGN                         ...
MAKE THE DOLLAR TRACKABLE
             TO PROVIDE CONTROL
             AND MOTIVATION FOR SPENDING
             YET MAINTA...
Trackable dollars will show spending on a private
       personal level to control spending




       $REDESIGN          ...
Individuals track categories of personal purchases to
       control and refine spending patterns




       $REDESIGN     ...
Individuals track what they purchase where over time




       $REDESIGN                                         PAGE 35
...
Individuals track against targets to spend carefully -
       allocating ‘rations’ for certain purchases




       $REDES...
Trackable dollars will show flow of money between
       local business and spending trends




       $REDESIGN           ...
Locals track flow of currency between local business
       identifying new opportunities




       $REDESIGN             ...
Locals track overall spending patterns against their
       own to spend responsibly




       $REDESIGN                 ...
Locals track flow to refine parameters for how local
       currency functions




       $REDESIGN                         ...
Trackable dollars will show flow of money on a national
       level identifying trends and needs	




       $REDESIGN    ...
National spending patterns show what is valuable for
       local communities




       $REDESIGN                        ...
National spending patterns show opportunities for
       trade between communities




       $REDESIGN                   ...
National spending patterns provide comparison to
       ones own spending habits




       $REDESIGN                     ...
THE US-$ CONCEPT
              IN A NUTSHELL

Tuesday, 19 October 2010
We propose to give the dollar back to the US citizens to
       fix it themselves by making it open, local and trackable.

...
Open dollars provide on-demand printing, customization
       and personalization.




       $REDESIGN                   ...
Local dollars allow communities to support local eco-
       nomies by creating their own complementary currencies.




  ...
Trackable dollars provide personal control over
       spending, motivate purchases yet maintain privacy.




       $REDE...
THANK YOU
             Neil Clavin | Germany | strategic innovation and design manager

             Yasmina Haryono | Int...
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Redesign the U$ Dollar - joint submission

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Our joint submission to the U$ Dollar Redesign competition - Neil Clavin, Yasmina Haryono, Heather Moore, Jan Schröder.

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Redesign the U$ Dollar - joint submission

  1. 1. DOLLAR REDESIGN GIVE THE DOLLAR BACK TO US Tuesday, 19 October 2010
  2. 2. The banks broke the dollar via irresponsible lending and bad products $REDESIGN PAGE 2 Tuesday, 19 October 2010
  3. 3. US citizens now pay taxes and higher credit to fix the banks’ mistakes $REDESIGN PAGE 3 Tuesday, 19 October 2010
  4. 4. US citizens face a weak economy, huge personal debt and a system run by those who broke it $REDESIGN PAGE 4 Tuesday, 19 October 2010
  5. 5. US citizens seek a stronger economy, freedom from debt and a system which works for them $REDESIGN PAGE 5 Tuesday, 19 October 2010
  6. 6. Give the dollar back to the US citizens to fix it themselves $REDESIGN PAGE 6 Tuesday, 19 October 2010
  7. 7. MAKE THE DOLLAR OPEN-SOURCE TO DISTRIBUTE PRODUCTION AND ALLOW CUSTOMIZATION! Tuesday, 19 October 2010
  8. 8. Open dollars will be printed on demand for flexibility and convenience at reduced cost to user $REDESIGN PAGE 8 Tuesday, 19 October 2010
  9. 9. Print dollars are made via a home computer printer using a special paper and ink and data cartridge $REDESIGN PAGE 9 Tuesday, 19 October 2010
  10. 10. Prints are a hierarchy of fixed visual elements, digital codes and customizable areas $REDESIGN PAGE 10 Tuesday, 19 October 2010
  11. 11. Prints are accessible via sans serif fonts, large type and sound files encoded in RFID tag I confirm this is one US Dollar $REDESIGN PAGE 11 Tuesday, 19 October 2010
  12. 12. Prints contain a number of authentication devices – a ‘smart’ color strip, QR code, serial number and RFID tag $REDESIGN PAGE 12 Tuesday, 19 October 2010
  13. 13. Printed dollar value is deposited in user account by scanning RFID. Print has no value until recharged using same process. $REDESIGN PAGE 13 Tuesday, 19 October 2010
  14. 14. Printed dollar with optional personal spending RFID tracker card (more on this later!) $REDESIGN PAGE 14 Tuesday, 19 October 2010
  15. 15. Open dollars will be customizable to create local or even personal currencies $REDESIGN PAGE 15 Tuesday, 19 October 2010
  16. 16. Users can select and print classic dollar designs if they do not wish to customize $REDESIGN PAGE 16 Tuesday, 19 October 2010
  17. 17. Users can customize areas of the dollar design to make identifiable local or personal currency $REDESIGN PAGE 17 Tuesday, 19 October 2010
  18. 18. Uploaded designs are available to all for re-use under a creative commons license $REDESIGN PAGE 18 Tuesday, 19 October 2010
  19. 19. Users can customize areas to make personal currency for gifts, promotion or sheer vanity $REDESIGN PAGE 19 Tuesday, 19 October 2010
  20. 20. ALLOW COMMUNITIES TO SUPPORT LOCAL ECONOMIES BY CREATING THEIR OWN COMPLEMENTARY CURRENCY. Tuesday, 19 October 2010
  21. 21. Local communities can set the parameters of their currency to support local values and work toward shared goals $REDESIGN PAGE 21 Tuesday, 19 October 2010
  22. 22. Set parameters to connect unmet needs with unused resources $REDESIGN PAGE 22 Tuesday, 19 October 2010
  23. 23. Set parameters to encourage more local purchases $REDESIGN PAGE 23 Tuesday, 19 October 2010
  24. 24. Set parameters to strengthen community relationships $REDESIGN PAGE 24 Tuesday, 19 October 2010
  25. 25. Local dollars will carry greater value within a community, boosting trade & minimizing carbon footprint Bev and Steve $REDESIGN PAGE 25 Tuesday, 19 October 2010
  26. 26. Increase value by printing loyalty badges for local communities to distribute or place on the dollar David Zeibin $REDESIGN PAGE 26 Tuesday, 19 October 2010
  27. 27. Increase value by higher local buying power and hidden bonuses Merlijn Hoek $REDESIGN PAGE 27 Tuesday, 19 October 2010
  28. 28. Increase value by exchanging dollars for time instead of money Niffty.. $REDESIGN PAGE 28 Tuesday, 19 October 2010
  29. 29. Local dollars will identify communities locally and nationally David Paul Ohmer Tony the Misfit $REDESIGN PAGE 29 Tuesday, 19 October 2010
  30. 30. Identify community via custom images, symbols, maps and signs Southernpixel NASA $REDESIGN PAGE 30 Tuesday, 19 October 2010
  31. 31. Identify community via embedded sounds and hidden symbols and images $REDESIGN PAGE 31 Tuesday, 19 October 2010
  32. 32. MAKE THE DOLLAR TRACKABLE TO PROVIDE CONTROL AND MOTIVATION FOR SPENDING YET MAINTAINING PRIVACY Tuesday, 19 October 2010
  33. 33. Trackable dollars will show spending on a private personal level to control spending $REDESIGN PAGE 33 Tuesday, 19 October 2010
  34. 34. Individuals track categories of personal purchases to control and refine spending patterns $REDESIGN PAGE 34 Tuesday, 19 October 2010
  35. 35. Individuals track what they purchase where over time $REDESIGN PAGE 35 Tuesday, 19 October 2010
  36. 36. Individuals track against targets to spend carefully - allocating ‘rations’ for certain purchases $REDESIGN PAGE 36 Tuesday, 19 October 2010
  37. 37. Trackable dollars will show flow of money between local business and spending trends $REDESIGN PAGE 37 Tuesday, 19 October 2010
  38. 38. Locals track flow of currency between local business identifying new opportunities $REDESIGN PAGE 38 Tuesday, 19 October 2010
  39. 39. Locals track overall spending patterns against their own to spend responsibly $REDESIGN PAGE 39 Tuesday, 19 October 2010
  40. 40. Locals track flow to refine parameters for how local currency functions $REDESIGN PAGE 40 Tuesday, 19 October 2010
  41. 41. Trackable dollars will show flow of money on a national level identifying trends and needs $REDESIGN PAGE 41 Tuesday, 19 October 2010
  42. 42. National spending patterns show what is valuable for local communities $REDESIGN PAGE 42 Tuesday, 19 October 2010
  43. 43. National spending patterns show opportunities for trade between communities $REDESIGN PAGE 43 Tuesday, 19 October 2010
  44. 44. National spending patterns provide comparison to ones own spending habits $REDESIGN PAGE 44 Tuesday, 19 October 2010
  45. 45. THE US-$ CONCEPT IN A NUTSHELL Tuesday, 19 October 2010
  46. 46. We propose to give the dollar back to the US citizens to fix it themselves by making it open, local and trackable. $REDESIGN PAGE 46 Tuesday, 19 October 2010
  47. 47. Open dollars provide on-demand printing, customization and personalization. $REDESIGN PAGE 47 Tuesday, 19 October 2010
  48. 48. Local dollars allow communities to support local eco- nomies by creating their own complementary currencies. $REDESIGN PAGE 48 Tuesday, 19 October 2010
  49. 49. Trackable dollars provide personal control over spending, motivate purchases yet maintain privacy. $REDESIGN PAGE 49 Tuesday, 19 October 2010
  50. 50. THANK YOU Neil Clavin | Germany | strategic innovation and design manager Yasmina Haryono | International | designer-researcher-überfrau Heather Moore | US/Germany | strategy and future vision Jan Schröder | Germany | Creative director at minds & makers Tuesday, 19 October 2010
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