Online Marketing for OTC Drugs


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Online Marketing for OTC Drugs

  1. 1. Online Marketing for OTC Drugs By MavenClickZ Digital Advertising Agency + 1 - 646 626 5567 + 91 - 9980770401
  2. 2. AGENDA Why Online? How to do it Online? How to measure it and why? Why MavenClickZ ?
  3. 3. Why Online? • Search engines are the most powerful Medium to reach customers because you Reach the Right customer at the Right time. • 90% of online Web sessions begin with a search. • 81% of users find web sites they were looking for through search engines.
  4. 4. Top Online Activities • 95% use the net to E – Mail • 73% use the net to find a Job • 62% spend their time chatting • 51% spend their time on Social Networking Sites • Other activities include researching, gaming, reading news
  5. 5. Benefits of Advertising Online • Real time ROI metrics: Investment rationalization • Hard core leads: Tangible money • Own community on Social Media Portals • Consumer Opinion Leaders (Who will be your mouth piece amongst consumers.): The most valuable asset
  6. 6. How to do it Online? • Know your target audience • Check where they spend time • Prepare a Media Plan • Choose a web analytics tool to measure • Implement • Analyze the data gathered by web analytics tool
  7. 7. Create a Micro site for OTC Products Create Micro site by Following FDA Guidelines Make it Precise by just giving the simple information about the OTC product Give some goodies to the visitors Ask them to subscribe for newsletter Use Analytics tool Promote this website in Social Media Use this Micro site in Offline Promotion Send newsletter every week
  8. 8. Create Profile on Following Social Media Network FaceBook LinkedIn Twitter Orkut MySpace Hi5
  9. 9. Run PPC Activity on Following Google Yahoo MSN Facebook LinkedIn Other Social media Sites
  10. 10. Do following Social Media Activity for your Micro Site Activity Work Details Per Month ( Minimum ) Facebook 30 Status Update Twitter 50 Tweet Orkut 30 Status Update Youtube 10 Video Upload & Promotion LinkedIN 30 Status Update PR Submission 50 Submission Group Emailing 100 Emails BookMarking 200 Per Month Independent Blogging 25 Post RSS Feed Promotion 25 Submission XML Feed Promotion 25Submission SEO of Micro sites Micro sites PPT Creation & Upload 5 Upload
  11. 11. Use Analytics Tool • To know which source is giving you most visitors • Track Newsletter response • Track the PPC response • Check Average time • Check Exit Page and make it more sticky
  12. 12. Display Advertisement where you TG Lives Keep the advertisement there where TG query about drug related information Use Information Rich Portals Give your TG Some good content to digest about their health Don’t over do the advertising it may effect the campaign badly.
  13. 13. Why MavenClickZ? Digital Advertising Agency which is involved in internet marketing, mobile marketing, web development, Social Media Marketing extensively. MavenClickZ is fully reliable, secure, transparent and fast for advertising online in Pharma vertical. Proven track record of success ☺
  14. 14. Thank You Click For ROI ☺ MavenClickZ Media Pvt Ltd #56, 2nd Floor, 21St A Main Marenahalli, JP Nagar 2nd Phase Bangalore 560078 In case of any queries contact me at + 91 – 9980770401 + 1 – 646 626 5567