What is a Pellet?
 Where do they
  come from?




  11.10.2009 #LAVA09 Reykjavik
Wood Pelle
Wood Pelle
Wood Pelle
Lava Pelle
Lava Pelle
Lava Pelle
Lava Pelle
Techno Pelle
Techno Pelle
Techno Pelle
Techno Pelle
T-Shirts!




 Sustainable
 T-shirts by
edun-live.com
Pelle Pellets


  FACEBOOK

     Pelle Pellets



Pelle Pellets
About Marketing
  “Don't be afraid to polarize
 people. Most companies want
   to create the holy grail of
products that a...
Image


  Benefit


  Core
 Product


Added Value


   Story
Gummesson: From 4P to 30
    Relationships
        or ks Int                                                     Product
 ...
Result Part 1

Young people
will love
pellets
Result Part 2

A movement
towards
sustainable
energy
Thank You!
   Ideas and Presentation
     by Anette and Ville
Illustrations by Juha-Matti

    www.banana.fi
    www.tvibit...
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LAVA09 Final Presentation about Pelle Pellets

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Presentation slides for the show held at LAVA09, the annualy conference of Nordic Periphery Project. This time it was in Reykjavik, Iceland and the date is 11.10.2009. This presentation was made by Ville, Anette and Juha-Matti. We worked very well as a team. It's Monkey Business, Babe!

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LAVA09 Final Presentation about Pelle Pellets

  1. 1. What is a Pellet? Where do they come from? 11.10.2009 #LAVA09 Reykjavik
  2. 2. Wood Pelle
  3. 3. Wood Pelle
  4. 4. Wood Pelle
  5. 5. Lava Pelle
  6. 6. Lava Pelle
  7. 7. Lava Pelle
  8. 8. Lava Pelle
  9. 9. Techno Pelle
  10. 10. Techno Pelle
  11. 11. Techno Pelle
  12. 12. Techno Pelle
  13. 13. T-Shirts! Sustainable T-shirts by edun-live.com
  14. 14. Pelle Pellets FACEBOOK Pelle Pellets Pelle Pellets
  15. 15. About Marketing “Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity.” Guy Kawasaki
  16. 16. Image Benefit Core Product Added Value Story
  17. 17. Gummesson: From 4P to 30 Relationships or ks Int Product tw er N e ac tio Product n Human Place Price Relationships Price Promotion Networks Place Interaction Human Relationships Promotion Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The Chartered  Institute of Marketing, 2nd and revised edition 
  18. 18. Result Part 1 Young people will love pellets
  19. 19. Result Part 2 A movement towards sustainable energy
  20. 20. Thank You! Ideas and Presentation by Anette and Ville Illustrations by Juha-Matti www.banana.fi www.tvibit.net www.intotalo.com
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