LAVA09 Final Presentation about Pelle Pellets

What is a Pellet? Where do they come from? 11.10.2009 #LAVA09 Reykjavik

Wood Pelle

Lava Pelle

Techno Pelle

T-Shirts! Sustainable T-shirts by edun-live.com

Pelle Pellets FACEBOOK Pelle Pellets Pelle Pellets

About Marketing “Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity.” Guy Kawasaki

Image Benefit Core Product Added Value Story

Gummesson: From 4P to 30 Relationships or ks Int Product tw er N e ac tio Product n Human Place Price Relationships Price Promotion Networks Place Interaction Human Relationships Promotion Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The Chartered Institute of Marketing, 2nd and revised edition

Result Part 1 Young people will love pellets

Result Part 2 A movement towards sustainable energy

Thank You! Ideas and Presentation by Anette and Ville Illustrations by Juha-Matti www.banana.ﬁ www.tvibit.net www.intotalo.com

LAVA09 Final Presentation about Pelle Pellets

by Ville Keranen on Nov 12, 2009

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LAVA09 Final Presentation about Pelle Pellets — Presentation Transcript

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